How to Ensure Content Relevance? [2023-24 Guide] Aug 07, 2023 |  

You are in search of something. You enter your query, and the search engine provides the results relevant to it. You clicked on the first one and skimmed through the content. It seems to be good, but the content seems to be not up-to-date.  You exit the website and click on the next one. This […]

Top Technical SEO Tools to Improve Your Website Health Jul 31, 2023 |  

Technical SEO is an important aspect of any successful SEO strategy. It is vital to ensure that your website is easily discoverable, navigable, and engaging. Without it, you won’t be able to maximize the potential of your website in terms of organic visibility and positioning.   With proper technical SEO tactics, you can ensure good website […]

When and How to Update Old Content Jul 24, 2023 |  

Optimizing or updating old content pieces is considered to be an effective way to boost your website’s ranking as well as traffic.  If you are hearing this for the first time, then try it! It is effective.  As a content marketer and an SEO professional, I have had my fair share of optimization of such […]

9 Best Free & Paid SaaS SEO Tools [2023-24] Jul 18, 2023 |  

The emergence of digital marketing has revolutionized the way businesses operate. In this age of competition, it’s critical for companies to invest in SEO strategies to stay ahead of their competitors and maximize their online visibility. As such, leveraging the best SaaS SEO tools is essential for companies aiming for success.  SEO tools are necessary […]

How to Use HARO for Effective Link Building Jul 10, 2023 |  

Are you a digital marketer or SEO expert looking for ways to build quality backlinks for your website? If so, look no further than using the power of Help A Reporter Out (HARO).  HARO is useful in helping you get your site linked to major publications and can help boost visibility and search engine rankings.  […]

SaaS SEO Strategy: A 9-Step Process to Drive Growth Jul 03, 2023 |  

SEO is all about optimizing your website so that a search engine – like Google – shows it as a top result when someone searches for a particular keyword.  But why is this special for SaaS companies?  SaaS companies are often dealing with a pretty niche market. They usually have a specific target audience they’re […]

Top 10 Powerful SEO Reporting Tools for 2023 Jun 05, 2023 |  

It’s time to do it right. You’re trusted by your clients to make their businesses boom by hitting KPIs. Working with Google Analytics tools only takes you so far. It’s a calling card for Your competition to jump ahead.  There are many tools that give supplemental information in a more digestible way. We will show […]

Beginner’s Guide to Meta Tags for SEO May 29, 2023 |  

SEO plays a crucial role in helping your website rank in the SERP results. You need to have proper usage of keywords, backlinks, and other related SEO elements set in place to achieve this. And one of the most important among them is Meta Tags.  This beginner’s guide will introduce you to the world of […]

Mobile SEO: How To Optimize Your Site For Any Device May 01, 2023 |  

We live in a world where having a mobile-friendly website is essential for businesses to succeed online. With more people using their mobile devices to access the internet, having a website that is optimized for any device is crucial to reach and engage with potential customers.  So how to optimize the SEO for mobile searches? […]

Sitelinks: What Are They & How Do You Get Them? Apr 14, 2023 |  

The main objective of building an SEO-optimised website is to increase website traffic by gaining visibility on search engines. Understanding and implementing best SEO practices can help you get a competitive advantage to win Google’s algorithm and gain higher rankings. Google provides a feature called Sitelinks to enable users to explore more about a particular […]