The Complete Guide to B2B SEO Apr 09, 2022 |  

Search Engine Optimization (SEO) has been a practice and industry around for quite some time. People typically consider SEO strategies to position high in popular keyword searches. However, for business-to-business (B2B) firms, the strategy changes from a broad to a very particular audience. In this guide, we’ll go about how you can improve your own […]

What is Keyword Cannibalization? How to Identify & Fix it? Apr 09, 2022 |  

One of the most underestimated SEO approaches is keyword cannibalization. In fact, certain SEOs suggest that it does not exist, which adds to the misunderstanding and creates even more myths. However, keyword cannibalization is a problem for several websites, and it can seriously harm your rankings. It’s just that it’s probably not what you think […]

How To Optimize For Google Featured Snippets? Mar 23, 2022 |  

Have you noticed how difficult it is to generate referral traffic from search engines like Google? And it isn’t just that the competition has gotten tougher (though it has!). It’s also because Google has outgrown its ten blue links, and its organic search results aren’t deriving as much traffic as they once did. How do […]

Google Announces the Sunsetting of Universal Analytics? Here Is What You Need to Know! Mar 22, 2022 |  

Google is changing.  Google announced to discontinue their universal analytics, which was the former standard used for google analytics reporting.  Google will be permanently moving to its next-gen measurement tool GA4 (Google Analytics 4) by 1 July 2023, and by next, GA4 will be the new measuring standard.  Nearly around 68604 companies reportedly use Google […]

What is an XML Sitemap? Why do you need it for Your SEO? Mar 03, 2022 |  

When it comes to improving your rankings, an XML sitemap can be a great ally. This protocol allows Google and other major search engines to perfectly understand the layout of the website while crawling it. It was first presented by Google in 2005, and MSN and Yahoo joined the protocol a year later. Sitemaps are […]

What is Robots.txt? How to optimize it for your SEO? Feb 18, 2022 |  

The robots.txt file is one of the first things you should check and improve when working on technical SEO. An issue or misconfiguration in your robots.txt file can cause serious SEO issues, affecting your rankings and traffic.   Search engine optimization (SEO) involves big and small website modifications. The robots.txt file may appear to be […]

What is Schema Markup? How Does It Help with SEO? Feb 17, 2022 |  

When integrating technical SEO on your site, one of the skillsets you’ll need is schema markup (also known as schema or structured data). It enables search engines such as Google to crawl and, more importantly, interpret the information on your site in order to provide the best results to users. In addition, schema markup is […]

What is Local SEO? The Complete Guide to Improve your Local Search in 2022 Feb 09, 2022 |  

Local SEO involves optimizing your company’s website so that it shows up higher in map listings on major search engines such as Google. As a result, when your local target audience searches for relevant terms, they are more likely to find your website. This involves including your company’s address and city name in the proper […]

Hello Marketers 😎  Mar 26, 2021 |  

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