Rank on Google's first page in 3 months

Free forever No CC required
Signup for free

11 Best Ahrefs Alternatives (Free and Paid)

Dec 12, 2023 |   7 Best Ahrefs Alternatives (Free and Paid)

The reality of SEO is the reality of any successful endeavor: It will take strategic, consistent, and sufficient efforts to rank well

But how can businesses ensure that their SEO efforts are sufficient and strategic? This is where SEO tools come into play.

With so many businesses vying for the top spot on search engines, it’s more important than ever to have the right tools in your arsenal. They help businesses to identify the strengths and weaknesses of their SEO strategies and to improve their website traffic and rankings.

One such tool is Ahrefs. It is one of the prominent SEO tools marketers use. It offers a wide range of features to help marketers with keyword research, backlink analysis, competitive analysis, and more. 

However, like every other tool, it also has some drawbacks, which is prompting some marketers to seek alternatives to Ahrefs. One drawback of Ahrefs is that it can be expensive and may not fit the budget of some businesses. But the good news is that there are plenty of other great alternatives that businesses can consider.

In this blog, we will discuss the 7 best alternatives for Ahrefs, their features, pros and cons, and more.  

So let’s dive in and explore.

Why look for Ahrefs alternatives?

When evaluating a tool, the best to understand its benefits and functionality is to evaluate its customer reviews. So to understand why marketers are looking for ahrefs alternatives, we went through review platforms like G2, Capterra, and Trustradius. 

Let’s look into the user reviews of Ahrefs we found.

4 Factors that lead marketers to search for Ahrefs alternatives

Complex data

Customer reviews pointing out the complexity of data in Ahrefs

One of the main reasons why marketers are looking for Ahrefs alternatives is because the data can be overwhelming and difficult to interpret. Ahrefs offers a wealth of information, but it can be challenging to understand and make sense of it all. 

This complexity can lead to confusion and make it hard to take actionable steps to improve SEO performance.

Inaccurate data

Customer reviews pointing out the data inaccuracy in Ahrefs

Another drawback of Ahrefs is its data inaccuracy. While Ahrefs strives to provide the most up-to-date and accurate data possible, there may be discrepancies or errors in the data. This can lead to inefficient SEO strategies and poor website performance. 


Customer reviews pointing out the high pricing of Ahrefs

Ahrefs is also a relatively expensive tool, especially for small and medium businesses and startups. The cost can be prohibitive and may not be justifiable for businesses with limited budgets.

Complicated User Interface

 Customer reviews pointing out the complex UI of Ahrefs

Finally, Ahrefs’ user interface can be complicated and challenging to navigate. While the tool offers a wide range of features, it can be overwhelming to find and use them all effectively. This can make it difficult for marketers to get the most out of the tool, ultimately leading them to look for alternatives that are more user-friendly.

Now that we have understood why to look for ahrefs alternatives let’s move on to the top alternative tools. 

Top 9 Ahref Alternatives and Competitors 

1. SuiteJar

SuiteJar homepage

SuiteJar is an SEO and Content Marketing tool that helps marketers stay up to date with their website quality. Though this is a fairly new tool, it is easy to use and navigate and is suitable for businesses of all sizes. 

It offers a wide range of features, but the main attraction of this tool is its ability to help marketers optimize old webpage content to rank them on SERP results. Its feature – First-Page Ranker – identifies outdated content, list them in priority order to be optimized, and provides actionable insights into how to optimize them. 


The insights include the current ranking keywords, the keywords you should add, the backlinks you should get, the errors you should correct, and more. In doing so, the optimized content will have a higher chance to rank in Google’s SERP results.

page impression

Key Features

Google First Page Ranker
  • Keyword Planner: 

Along with the keyword difficulty and volume, this feature provides insights into the keyword’s paid difficulty and CPC. This helps performance marketers select better keywords and run effective ad campaigns.

  • Outdated Pages:

A simpler and free version of ‘First-Page Ranker’, this feature offers information on how many webpages have outdated content. Though it doesn’t help in optimizing the content, it helps marketers find old content pieces. They can remove or update them and keep the website up-to-date.

  • Easy Web Analytics:

This feature makes sense of your Google Analytics data. By integrating your GA account with SuiteJar, the feature will collate and display all your critical data in one place, helping you easily understand the data and analyze them. 

  • Website Auditor:

Check your website health to the minute details. SuiteJar’s website auditor is faster, offering insights into the website’s on-page, off-page, and tech health. It also provides essential guides and checklists to help marketers correct the issues. 

  • Rank tracking: 

Track your keywords’ ranking on multiple regions with SuiteJar’s robust keyword ranking tool. 

Simple and easy to useFairly new tool
Track, identify, and provide insight into optimizing outdated contentLacks comprehensive competitive analysis
Affordable pricing


SuiteJar pricing

Suitejar offers a free version and a 14-day trial for its paid plans. The pricing starts at $9 per month if billed quarterly. Check out the detailed pricing plans

call to action prompting readers to sign up for suitejar

2. SEMrush

SEMrush homepage

SEMrush is a popular all-in-one SEO tool that offers a wide range of features for businesses looking to improve their online visibility. SEMrush is the market leader and provides a range of comprehensive tools for marketers and businesses. 

Key Features

  1. Keyword Magic Tool

This is a powerful feature that helps businesses to find profitable keywords for their SEO and PPC campaigns. This tool offers advanced filtering options and allows users to analyze keyword trends and search volumes.

  1. Impact Hero Tool

SEMrush’s Impact Hero tool is a unique feature that helps businesses to identify and track their top organic competitors. This tool provides insights into competitors’ strategies and helps businesses to adjust their own strategies accordingly.

  1. Technical SEO Audit

SEMrush’s technical SEO audit tool is a comprehensive feature that can help businesses to identify and fix technical issues on their website. This tool checks for issues like broken links, duplicate content, and missing meta tags, and provides suggestions for improvement.

Similar to AhrefsComplicated UI
All in one SEO toolkitSteep learning curve
Enhanced data experienceLow accuracy level on some data
SMM integrationsBacklink database is not comprehensive



SEMrush offers a free version and a 14-day free trial for its paid plans. Its basic plan, ‘Pro plan’ starts at $119.95 per month.

Suggested Read: 7 Best SEMrush Alternatives to Look For in 2023

3. MOZ

MOZ PRO homepage

When it comes to SEO audit tools, MozPro is a highly recommended alternative to Ahrefs. MozPro offers a suite of tools that help businesses to improve their search engine ranking and traffic by analyzing their website’s data and providing actionable insights.

Key Features

  1. On-Page Optimization

MozPro provides insights on how to optimize your web pages to rank higher in search engine results pages (SERPs). This feature includes suggestions for optimizing title tags, meta descriptions, and other on-page elements that impact search rankings.

  1. Automated Reports

MozPro offers automated weekly reports that allow you to keep track of your website’s progress over time. These reports include information on keyword rankings, link building, and website traffic, which can help you identify areas that need improvement.

  1. MozBar

MozPro offers a browser extension called MozBar, which provides a quick snapshot of a website’s SEO performance. The MozBar displays information such as domain authority, page authority, and the number of backlinks, which can help you quickly assess the SEO health of any website.

  1. Analytics from Local SEO

MozPro’s local SEO analytics provides insights that can help you improve your website’s visibility in local search results. This feature includes information on local keywords, local search rankings, and local citation tracking.

Mozbar is perfect for many SEO worksNeed improvement in UI
All in one SEO suiteFewer features compared to Ahrefs
Accurate backlink analysisExpensive
Can analyze data about desktop and mobile visibilities Less technical88 analysis tools



MozPro’s standard plans start at $99/month. MozPro also offers a free 30-day trial to help you determine if it’s the right SEO audit tool for your business needs.

Here are some MOZ competitors and alternatives for you if you find the MOZ pricing to be expensive.

4. Screaming Frog

screaming frog homepage

Screaming Frog is an excellent alternative to Ahrefs that is worth considering. The software has a different approach to SEO auditing, but it can be highly beneficial for identifying issues that could be holding your website back from ranking well on search engines.

Key features

  1. Broken link finder:

Screaming Frog can quickly identify broken links on your website and provide a report that includes the URLs, status codes, and other relevant details. Fixing these links can help improve your website’s user experience and search engine rankings.

  1. In-depth site crawls:

Screaming Frog’s site crawl provides detailed insights into your website’s structure, including the number of pages, internal links, and external links. This feature can help you identify technical SEO issues like duplicate content, missing meta descriptions, and page titles.

  1. Scheduled audits:

Screaming Frog allows you to schedule crawls of your website, ensuring that you stay up to date with any new issues that arise. This feature is highly useful for businesses with large websites that require regular maintenance.

Affordable for any type of businessBest for experts, not for beginners 
Useful data reportsOutdated UI
Integrates with Google Analytics, Google Search ConsoleNot cloud-based


Screaming frog pricing

Screaming Frog offers both a free and paid version. The paid version starts at $259 per year.

5. Serpstat

 Serpstat homepage

Serpstat is a comprehensive SEO tool that enables businesses to enhance their website traffic and visibility. It provides insights into a wide range of areas such as keywords, backlinks, and site audits. Let’s dive into some of its key features and pricing options.

Key features

  1. SERP crawler

Serpstat’s SERP crawler enables users to find search engine results page (SERP) features and assess their visibility to determine ways to increase their ranking.

  1. Position tracking

The position tracking feature helps users to monitor their website’s ranking and that of their competitors, providing real-time data on search engine rankings.

  1. Content marketing ideas

Serpstat also provides users with insights on content marketing ideas by showing the top-performing content pieces in their industry.

  1. Ad research among competitors

Serpstat enables businesses to keep an eye on their competitors by analyzing their ad campaigns and strategy.

Match with many of the Ahrefs core featuresSometimes lags in Keyword research
Good data qualityOverwhelming amount of data when reports generated


Serpstat pricing

Serpstat offers a range of pricing options and its basic plan starts at $69/month (annual billing).

6. SE Ranking

SE Ranking homepage

SE Ranking is another tool that is giving Ahrefs a run for its money in the SEO audit tool market. It offers a range of features and tools to help businesses improve their SEO strategies and online visibility.

Key features

  1. Keyword Rank Tracker

This feature allows businesses to track their keyword rankings in real-time and identify areas that need improvement.

  1. PPC Competitor research

SE Ranking offers tools to help businesses research their competitors’ PPC campaigns and strategies.

  1. Multi-channel marketing

With this feature, businesses can manage their marketing campaigns across multiple channels, including social media and email marketing.

  1. Link analysis

SE Ranking provides a range of tools to help businesses analyze their backlinks and improve their link-building strategies.

Lags in the bigger keyword databaseComplicated for beginners
Powerful report toolsNot so optimized UI
Custom SEO reportsLags in bigger keyword database
Not a comprehensive SEO tool


SE Ranking pricing

SE Ranking offers a range of pricing options to suit different business needs and budgets. Its pricing starts at $39/month. 

7. Ubersuggest


Ubersuggest is a comprehensive SEO tool that has gained popularity in recent years as a great alternative to Ahrefs. This all-in-one SEO tool can help businesses to improve their website’s search engine rankings by providing valuable insights and suggestions for improvement.

Key Features

  1. Backlink Analysis

This is a powerful feature that helps users to identify their website’s backlink profile and find areas for improvement. Users can analyze their backlinks and find new opportunities for link-building and outreach.

  1. Content Ideas

Ubersuggest’s content ideas feature helps businesses to come up with new and engaging content ideas that can improve their website’s rankings. By analyzing popular content in their industry, businesses can create more relevant and high-quality content.

  1. Site Analysis

This feature allows businesses to identify technical SEO issues on their website and improve their site’s structure and content. This feature also includes a site audit tool that can scan your website for errors and provide suggestions for improvement.

  1. Keyword Suggestions

Ubersuggest’s keyword suggestion feature helps businesses to find high-ranking keywords that they can target in their content marketing efforts. This feature provides detailed information about each keyword, including search volume, competition level, and CPC.

Limited Keyword research for a specific niche marketNot comprehensive as Ahrefs
Unlimited Keyword researchLimited Keyword research for specific niche market
Better UI
Simplified metrics



Ubersuggest’s free version is very limited, and the basic plan for its paid plan starts from $12 per month.

8. SpyFu

spyfu homepage

SpyFu is a popular digital marketing tool that focuses on competitive intelligence. It allows users to gain insights into their competitors’ most profitable keywords, AdWords campaign strategies, and more.   

Essentially, SpyFu provides a deep dive into your competitors’ tactics and strategies. This gives you a leg up in planning your marketing campaigns. Therefore, regarding competitive analysis, SpyFu is definitely an option for ahrefs alternative.  

Key Features  

  • Competitive Keyword Research:   

SpyFu offers extensive insights into the competitors’ keywords. You can know the competitors’ ranking keywords, how much they’re bidding on them, and even how their rankings have changed over time.  

  • AdWords Competitors Analysis:   

SpyFu provides detailed insights into competitors’ AdWords strategies. This includes their ad variations and the keywords they bid on.  

  • Backlink Analysis:   

While it might not be as extensive as some other tools, SpyFu does offer backlink data. It allows users to see where competitors are getting their backlinks from.  

Extensive competitor analysisData only from Google search
It provides paid search insights.It can be difficult for beginners to learn
It offers detailed reports.Lack of other essential SEO features
It is affordable compared to rivals


spyfu pricing

The pricing starts from $39 per month when billed monthly and $16 per month when billed annually.

9. CognitiveSEO

cognitiveseo homepage

If you’re looking for Ahrefs alternatives, CognitiveSEO is another solid option to consider. It is an all-in-one SEO tool designed to help you get the most out of your SEO efforts.   

The tools flags all crucial issues and offer recommendations on how to fix them. Their content analysis tool helps you understand the content’s impact on ranking.   

Key Features  

  • Keyword Research:

This tool helps you find the best keywords for your website. It provides you with keyword volume, difficulty, and historical search data.   

  • Backlink Analysis:

You can identify all the backlinks linked to your website and their characteristics [no-follow or do-follow]. Also, it offers insight into a link’s quality and relevance to your website.  

  • Website Audit:

This feature provides detailed reports and insights into your website’s performance. You can make necessary adjustments and changes to rectify the issues emphasized in the report and boost the website’s performance.

It’s easy to use and navigateVery expensive
It constantly updates, keeping the data relevant and up-to-date.It has a steep learning curve
It provides detailed downloadable reports regarding the website’s performanceIt is difficult to keep track of all data created


cognitiveseo pricing

The tool’s pricing starts from $129.99 per month.

10. Mangools

Mangools Home Page

Compared to Ahrefs, Mangools offers a full suite of SEO tools at an affordable price. The user-friendly interface of Mangools makes it an ideal tool for beginners and experienced users looking to conduct comprehensive keyword research and backlink analysis.

Key Features

  • KWFinder:

With KWFinder, you can easily spot competitive keywords and find those long-tail options suitable for making your content stand out and get noticed by the right audience.

  • Link Miner:

You can monitor your backlink profiles with Link Miner. This tool empowers you to identify valuable opportunities and build an effective online presence based on a thorough backlink analysis.

  • SERPChecker:

SERPChecker lets you learn from your competitors’ search results, refine strategies, and optimize content.

AffordabilityLimited Backlink Database
User-friendly interfaceLess Advanced Features
Accurate Keyword MetricsData updates sometimes lag
Comprehensive ToolkitLimitations of integration


Mangools pricing page

Mangools start at €29 per month, and three different pricing packages are available: basic, premium, and agency.

11. Sitechecker

Sitechecker Home page

Sitechecker is a powerful SEO tool and another ahrefs alternative you should consider. It’s your go-to for technical audits, monitoring your site’s performance, and tracking rankings. 

Sitechecker significantly improves site performance and online presence by providing detailed insights and actionable recommendations. Consider it to be your all-in-one site auditing and ranking tracking solution.

Key Features

  • Technical Site Audit Tool:

This tool thoroughly examines and points out SEO performance issues, providing actionable insights. You can think of it as your guide to fine-tuning the performance of your website.

  • Rank Tracking:

You can make strategic adjustments to improve visibility and organic traffic by tracking keyword positions over time.

  • Backlink Tracking:

Users can monitor and analyze their backlink profile to decide link-building strategies and website authority. It’s an excellent way for you to get a grip on SEO.

Technical site auditFewer features than premium tools
An easy-to-use interfaceLower backlink counts
Budget-friendlyLacks advanced analytics
Tracking rankings and backlinks


Sitechecker pricing page

Sitechecker’s basic package starts at $41 monthly. Standard and premium packages are also available.


In conclusion, finding the right SEO tool is crucial for businesses to rank well and boost their website traffic. While Ahrefs is a popular option, there are several other excellent alternatives available in the market. We have covered the 7 best Ahrefs alternatives in this blog post, each with its unique features and strengths.

It’s always a good idea to try out different SEO content analysis tools and find the one that works best for your business needs. Don’t hesitate to experiment and explore different options, as the right tool can help you win the SEO game.

You can look into Suitejar, a comprehensive SEO tool that can help you achieve your SEO goals. With Suitejar, you can get detailed insights into your website’s performance, fix technical issues, optimize content, and track your progress. We offer a free version to see how Suitejar can help you improve your SEO performance. 

Don’t wait. Give us a try today!

Call to action prompting readers to sign up for suitejar


1. What are the best alternatives to Ahrefs?

There are several popular alternatives to Ahrefs, including SuiteJar, SEMrush, Moz, and Mangools. Since each tool has strengths, you should select it based on your needs and preferences.

2. What is the most affordable alternative to Ahrefs?

SuiteJar offers competitive SEO tools at a budget-friendly price point, making it an attractive alternative to Ahrefs. It is an ideal choice for those seeking a powerful tool at an affordable price.

3. Why is Ahrefs expensive?

Its price is higher considering Ahrefs’ extensive database, real-time updates, and advanced features. Several factors contribute to its premium pricing, including backlink analysis, keyword research, and site auditing capabilities.

4. Is Suitejar Better than Ahrefs?

While Ahrefs is an established tool, Suitejar is an emerging platform that provides the same features and focus on affordability and ease of use. For those with specific needs and budget considerations, Suitejar stands out as a valuable alternative, delivering essential SEO features at an affordable price.