Good stories and messages can make people listen, think, and even act. Everyone loves a good story, right? Just like we enjoy tales from books or movies, businesses have their own stories to share. And to ensure their stories are told just right, many companies are looking for the best storytellers to help them out. […]

We use the terms “broken links” and “dead links” interchangeably, right?  But there’s a difference there. Understanding these differences is crucial to ensure a smooth user experience and maintain a high website health standard. They can seriously damage a website if you refer to them as broken or dead links.  This article explains the difference […]

Website owners strive to provide their users with a seamless browsing experience. Still, sometimes, links on a website can break.  Broken links, as they’re known, are like unwelcome guests on your website’s information highway, disrupting the user experience and tarnishing your site’s reputation. According to a 2020 study, around 5% of website links are broken. […]

Just imagine the frustration when you click on a webpage only to encounter an error message. It not only leads to an end but also causes users to abandon the site.  Having broken links affect your user experience and damage site credibility. Even a malfunctioning link can harm your presence by affecting how well your […]

Measuring success is one of the crucial and challenging aspects when it comes to SEO. And SEO for SaaS isn’t any different.  If you are an SEO professional, it’s more likely that you have been asked at least once – how can you measure SEO success?  Yes, the ultimate way to measure is to track […]

Wikipedia – something every one of us at some point in our life has looked into. Now let’s jog that memory. You’ll remember links such as the ones shown in the figure below. These are called interlinks. The reason we specifically took Wikipedia as an example is because it is one of the best websites […]

We find an optimal keyword, write an impeccable copy, optimize it for search engines, and publish them. But it won’t be after a minimum of one month that the blog will get traction. But as time pass by, it is possible that, at some point, content may become outdated.  It could be a stat report, […]

Keywords – that’s what everyone thinks of at first when talking about SEO. And for good reason. Whether it’s on-page or off-page, and to some extent even in technical SEO, keywords play a crucial role. In fact, ranking for a particular is the baseline for any SEO and content marketing strategies. But to find the […]

You are in search of something. You enter your query, and the search engine provides the results relevant to it. You clicked on the first one and skimmed through the content. It seems to be good, but the content seems to be not up-to-date.  You exit the website and click on the next one. This […]

Technical SEO is an important aspect of any successful SEO strategy. It is vital to ensure that your website is easily discoverable, navigable, and engaging. Without it, you won’t be able to maximize the potential of your website in terms of organic visibility and positioning.   With proper technical SEO tactics, you can ensure good website […]