Core Web Vitals: What They Are & How to Improve Them Nov 25, 2022 |  

Core Web Vitals is Google’s attempt to converge quality signal standards essential to delivering a great user experience. There are many tools to detect and measure website performance. It is important for businesses, marketers, and web developers to monitor the performance of their websites. Website owners shouldn’t have to be performance experts to understand how […]

Top 10 SEO Audit Tools to Look for In 2023 Nov 16, 2022 |  

Everything needs maintenance. Vehicles, gadgets…hell, even our body needs health checkups to stay fit and healthy. So, why would it be any different for websites?  I hear you.  That’s exactly why we do site audits. To search for errors, potential threats and eliminate them before they could affect the website and cripple it.  So, how […]

What Is Black Hat SEO And How To Avoid It Nov 10, 2022 |  

SEO is a fierce battleground, and it is essential to stay on top!  That is why some business leaders resort to black-hat SEO techniques to outperform their competitors.  When it comes to search engine marketing, generally, there are two ways in which marketers approach it: Black hat and white hat SEO.   In this article, we’ll […]

What are Broken Links? How to Find and Fix Them? Oct 28, 2022 |  

There are 1.98 billion websites and 83% of them are INACTIVE!   Remember the link you inserted in your blog post 2 years back? Are you sure that those links are still working? If not then we have some news (bad) for you!  Those inactive links are hampering your organic search results and are therefore called […]

A Guide To Hreflang Tag For SEO Oct 27, 2022 |  

For those new to the world of SEO and digital marketing, an hreflang tag is a little like a country code. Using the Hreflang tag, it is possible to specify the language in which your linked content should be displayed. This allows you to create a “link farm” and get credit for your foreign language […]

What is a permalink and Why do I need it? Oct 20, 2022 |  

Permalinks are one of the most overlooked parts of building a website. While you probably don’t think about them every day, keeping your site’s permalinks updated is vital to ensuring that you stay top-of-mind for search engines. Permalinks are URLs that will serve up a specific article on your site. If you have readers who […]

10 BEST Broken Link Checker Tools for your Website in 2022 Oct 13, 2022 |  

Imagine driving your car to a destination, only to find that the direction on the sign points to a dead end. It is really frustrating, right?  This is how many users feel when they click on a broken link. The same is true for bots that crawl your website. Although they don’t have feelings, they […]

What Is Anchor Text? How to Optimise Your Anchor Text Strategy For SEO? Oct 06, 2022 |  

You’ve just created your first website and are on the search engine results page (SERP) for the first time. You see a pattern of keywords or ‘tags’ related to your business, but you notice something missing — no one is linking to your site! You realize that amazing content is essential. That’s exactly where Anchor […]

What are website breadcrumbs? Why are they important for SEO? Sep 30, 2022 |  

A website breadcrumb is a list of links on the left or right-hand side of a website that direct the user to different pages on your site. Breadcrumbs allow you to easily navigate between different sections of a website. The goal of these features is to improve conversion rates by ensuring that consumers have a […]

Google’s Helpful Content update is here- so what’s the big deal? Sep 01, 2022 |  

Google has released a major update to their Helpful Content algorithm that is supposed to surface more helpful content across all of their platforms. So, what’s the big deal? Well, for starters, this update could mean better results for your search engine ranking when you’re looking for information or advice. Secondly, it could provide you […]

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