Keywords – that’s what everyone thinks of at first when talking about SEO. And for good reason. Whether it’s on-page or off-page, and to some extent even in technical SEO, keywords play a crucial role. In fact, ranking for a particular is the baseline for any SEO and content marketing strategies. But to find the […]

Technical SEO is an important aspect of any successful SEO strategy. It is vital to ensure that your website is easily discoverable, navigable, and engaging. Without it, you won’t be able to maximize the potential of your website in terms of organic visibility and positioning.   With proper technical SEO tactics, you can ensure good website […]

Optimizing or updating old content pieces is considered to be an effective way to boost your website’s ranking as well as traffic.  If you are hearing this for the first time, then try it! It is effective.  As a content marketer and an SEO professional, I have had my fair share of optimization of such […]

The emergence of digital marketing has revolutionized the way businesses operate. In this age of competition, it’s critical for companies to invest in SEO strategies to stay ahead of their competitors and maximize their online visibility. As such, leveraging the best SaaS SEO tools is essential for companies aiming for success.  SEO tools are necessary […]

Are you a digital marketer or SEO expert looking for ways to build quality backlinks for your website? If so, look no further than using the power of Help A Reporter Out (HARO).  HARO is useful in helping you get your site linked to major publications and can help boost visibility and search engine rankings.  […]

SEO is all about optimizing your website so that a search engine – like Google – shows it as a top result when someone searches for a particular keyword.  But why is this special for SaaS companies?  SaaS companies are often dealing with a pretty niche market. They usually have a specific target audience they’re […]

SEO plays a crucial role in helping your website rank in the SERP results. You need to have proper usage of keywords, backlinks, and other related SEO elements set in place to achieve this. And one of the most important among them is Meta Tags.  This beginner’s guide will introduce you to the world of […]

We live in a world where having a mobile-friendly website is essential for businesses to succeed online. With more people using their mobile devices to access the internet, having a website that is optimized for any device is crucial to reach and engage with potential customers.  So how to optimize the SEO for mobile searches? […]

The main objective of building an SEO-optimised website is to increase website traffic by gaining visibility on search engines. Understanding and implementing best SEO practices can help you get a competitive advantage to win Google’s algorithm and gain higher rankings. Google provides a feature called Sitelinks to enable users to explore more about a particular […]

Which are the most important SEO KPIs? Gather ten different SEO pandits & ask them the above question. You’ll get ten different answers. Why? Because KPIs are unique to every business, and the ones that help you win won’t be your competitor’s aces.   There are over 49+ KPIs in SEO. Rather than explaining each, we’ll […]