Measuring success is one of the crucial and challenging aspects when it comes to SEO. And SEO for SaaS isn’t any different.  If you are an SEO professional, it’s more likely that you have been asked at least once – how can you measure SEO success?  Yes, the ultimate way to measure is to track […]

Wikipedia – something every one of us at some point in our life has looked into. Now let’s jog that memory. You’ll remember links such as the ones shown in the figure below. These are called interlinks. The reason we specifically took Wikipedia as an example is because it is one of the best websites […]

We find an optimal keyword, write an impeccable copy, optimize it for search engines, and publish them. But it won’t be after a minimum of one month that the blog will get traction. But as time pass by, it is possible that, at some point, content may become outdated.  It could be a stat report, […]

You are in search of something. You enter your query, and the search engine provides the results relevant to it. You clicked on the first one and skimmed through the content. It seems to be good, but the content seems to be not up-to-date.  You exit the website and click on the next one. This […]

Technical SEO is an important aspect of any successful SEO strategy. It is vital to ensure that your website is easily discoverable, navigable, and engaging. Without it, you won’t be able to maximize the potential of your website in terms of organic visibility and positioning.   With proper technical SEO tactics, you can ensure good website […]

Optimizing or updating old content pieces is considered to be an effective way to boost your website’s ranking as well as traffic.  If you are hearing this for the first time, then try it! It is effective.  As a content marketer and an SEO professional, I have had my fair share of optimization of such […]

Are you a digital marketer or SEO expert looking for ways to build quality backlinks for your website? If so, look no further than using the power of Help A Reporter Out (HARO).  HARO is useful in helping you get your site linked to major publications and can help boost visibility and search engine rankings.  […]

It’s time to do it right. You’re trusted by your clients to make their businesses boom by hitting KPIs. Working with Google Analytics tools only takes you so far. It’s a calling card for Your competition to jump ahead.  There are many tools that give supplemental information in a more digestible way. We will show […]

SEO plays a crucial role in helping your website rank in the SERP results. You need to have proper usage of keywords, backlinks, and other related SEO elements set in place to achieve this. And one of the most important among them is Meta Tags.  This beginner’s guide will introduce you to the world of […]

We live in a world where having a mobile-friendly website is essential for businesses to succeed online. With more people using their mobile devices to access the internet, having a website that is optimized for any device is crucial to reach and engage with potential customers.  So how to optimize the SEO for mobile searches? […]