A website owner who wants their business featured on Google needs Search Engine Optimization (SEO), and it’s a long-term strategy.  There’s a lot to SEO, so getting started can take much work. It would help if you worked continuously on optimizing your site to ensure that your website will be able to attract customers organically. […]

Did you know that businesses that prioritize blogging are 13 times more likely to see positive ROI?  This doesn’t mean simply publishing random content every day is gonna bring you ROI. No. Investing in proper content strategy coupled with SEO is the best way forward.  But how can you know the strategy you put in […]

Imagine driving your car to a destination, only to find that the direction on the sign points to a dead end. It is frustrating, right?  This is how many users feel when they click on a broken link. The same is true for bots that crawl your website. Although they don’t have feelings, they keep […]

We use the terms “broken links” and “dead links” interchangeably, right?  But there’s a difference there. Understanding these differences is crucial to ensure a smooth user experience and maintain a high website health standard. They can seriously damage a website if you refer to them as broken or dead links.  This article explains the difference […]

Website owners strive to provide their users with a seamless browsing experience. Still, sometimes, links on a website can break.  Broken links, as they’re known, are like unwelcome guests on your website’s information highway, disrupting the user experience and tarnishing your site’s reputation. According to a 2020 study, around 5% of website links are broken. […]

Just imagine the frustration when you click on a webpage only to encounter an error message. It not only leads to an end but also causes users to abandon the site.  Having broken links affect your user experience and damage site credibility. Even a malfunctioning link can harm your presence by affecting how well your […]

Now that your startup website is up and running, you’re eager to conquer the online world. And the most impactful approach is Search Engine Optimization (SEO). You can cost-effectively achieve optimal results by implementing search engine optimization. SEO helps you be more visible and have a more substantial online presence to succeed today. The process […]

Measuring success is one of the crucial and challenging aspects when it comes to SEO. And SEO for SaaS isn’t any different.  If you are an SEO professional, it’s more likely that you have been asked at least once – how can you measure SEO success?  Yes, the ultimate way to measure is to track […]

Technical SEO is critical for SaaS businesses. The reason behind this is twofold.    Firstly, SaaS companies operate in a crowded space, making visibility a key determining factor in business success. Secondly, as a SaaS business, your website is your product’s showroom, and any issues in accessibility or user experience can directly impact your bottom line.    […]

Backlinks are essential for a website’s authority to grow. You need links from high-quality, relevant websites to rank in search engines. Of course, great material is crucial, but it’s difficult to move the needle only on the basis of content. Link building is integral to any digital marketing plan and has always been a key […]