More than just quality content, you need backlinks to get higher rankings. Earning backlinks is one of the most important factors considered for the ranking. Each backlink you get will be considered a vote of confidence for the content you publish online. Without backlinks, you will be one wheel short of riding up the Search […]

Google is changing.  Google announced the discontinuation of their universal analytics, which was the former standard used for Google Analytics reporting. Google will be permanently moving to its next-gen measurement tool GA4 (Google Analytics 4) by 1 July 2023, and by next, GA4 will be the new measuring standard.  Changes have been made in the […]

When integrating technical SEO on your site, one of the skillsets you’ll need is schema markup (also known as schema or structured data). It enables search engines such as Google to crawl and, more importantly, interpret the information on your site in order to provide the best results to users. In addition, schema markup is […]

Search Engine Optimization (SEO) has been a practice and industry around for quite some time. People typically consider SEO strategies to position high in popular keyword searches.  However, for business-to-business (B2B) firms, the strategy changes from a broad to a very particular audience.  In this guide, we’ll go about how you can improve your own […]

Technical SEO is critical for SaaS businesses. The reason behind this is twofold.    Firstly, SaaS companies operate in a crowded space, making visibility a key determining factor in business success. Secondly, as a SaaS business, your website is your product’s showroom, and any issues in accessibility or user experience can directly impact your bottom line.    […]

When you click on a link to expect the webpage you need, but you get a ‘404 page not found message. That’s a ‘404 error‘. These errors occur when a website server cannot find the webpage you are trying to access. These are a big red flag for website owners and developers, affecting potential website […]

Tired of the same old routine with Google Keyword Planner? With SEO and digital marketing constantly changing, you’ve got to stay on top of the latest tools and ideas – especially when it comes to optimizing your keyword research strategies.  Here, we have listed the ‘7 Best Alternatives to Google Keyword Planner.’ The tools in […]

“SEO is not about gaming the system anymore; it’s about learning how to play by the rules,” said Jordan Teicher, a former SEO editor at Contently” According to recent statistics, over 53% of website traffic comes from organic search. With such a significant percentage, it’s essential for businesses to invest in SEO to improve their […]

All the activities that are carried out by professionals to bring up the site to the top of the SERP result come under the scope of SEO. For those businesses leveraging digital marketing strategies, it is important to maximize the opportunities to show a strong online presence, as it could offer the best ROI.  On-page […]

The more high-quality backlinks you have, the more valuable Google considers your site, boosting your position in search results.  But it’s not just about having many backlinks; their quality matters more. Quality backlinks from trusted sites are key to improving your site’s visibility. Building a quality backlink profile requires a strategic approach. This is where […]