9 Best Free & Paid SaaS SEO Tools [2023-24]

The emergence of digital marketing has revolutionized the way businesses operate. In this age of competition, it’s critical for companies to invest in SEO strategies to stay ahead of their competitors and maximize their online visibility. As such, leveraging the best SaaS SEO tools is essential for companies aiming for success. 

SEO tools are necessary for any digital marketer or SEO specialist, as they are invaluable for optimizing websites and improving rankings. They help identify improvement areas, track performance metrics, and conduct keyword research to optimize content. With the right tool, businesses can increase website traffic and generate organic leads. 

In this article, we’ll discuss the 9 best SaaS SEO tools of 2023 and what features each tool offers. We’ll also provide an overview of the pros and cons of each tool. 

Before getting started with the list tools, here’s something for SaaS marketers to help get a better idea of SEO for SaaS. 

The 9 Best SaaS SEO Tools for 2023-24  

1. SuiteJar

Developed by SaaS marketers, SuiteJar is one of the best SaaS Seo tools available in the market. The tool offers a wide range of features, all aiming to help improve website ranking and traffic. Its user interface is intuitive and suitable for businesses of all sizes. 

Apart from the usual features like keyword research and website audit, this tool offers 3 unique features that made them the first in this list. One among them is First-Page Ranker.

As the name indicates, the features help rank your webpage content on Google’s first page. It analyzes the existing content, lists the pages that have the most probability and rank, and provides insights into how to optimize them. The insights include the keywords to add, the backlinks to fix, the missing alt and heading tags, and more. 

This is a first of it kind feature for any SEO tool and can do wonders in ranking your web page content. Let’s discuss the other features. 

Key Features

• Easy Web Analytics: 

This feature helps you with understanding and enables easy analysis of GA4 data. The new version of Google Analytics – GA4 – is quite complex, and tracking all metrics in them can be a daunting task. Easy Web Analytics helps you here by collating and visualizing all crucial data in one place.

• Outdated Pages:

A simpler version of the – First-Page Ranker – this feature helps you identify all outdated content on your website. As a result, you will know what content you should keep and what to remove, keeping your website content up-to-date. 

• Keyword Planner:

Search volume and SEO difficulty are available on every tool. Here you can get the CPC of the keyword as well as the paid difficulty. In addition, you can know whether keyword trends are growing or plummeting. 

Pros:

• Easy to use
• It helps you identify and optimize outdated pages
• Affordable tool
• Integrations with GA and GSC

Cons:

• Lack of competitive analysis

Pricing

The tool offers both a free version and trials. Its paid plans start at just $9 per month. 

2. Ahrefs  

Ahrefs is another SaaS SEO tool businesses can use. They help businesses to track their website’s performance and improve visibility in SERPs. It offers a range of features, such as keyword research, backlink analysis, and competitor analysis. Additionally, it provides detailed reports on organic search traffic and content gaps. 

Key Features

• Keyword Research: 

Ahrefs enables users to identify the best keywords and phrases for their web pages. The tool suggests targeted keyword recommendations based on search volume and competition, allowing businesses to improve their SERP rankings. 

• Backlink Analysis: 

This feature provides detailed backlink reports that track a website’s link-building progress. Also, it provides competitor backlink analysis to identify new sources of links and link opportunities.

Pros: 

• Comprehensive keyword research tool 
• Backlink analysis to understand link quality 
• Competitor Analysis to identify opportunities in the market 

Cons: 

• The price point is a bit high compared to other tools  

Pricing

The paid plans on Ahrefs start at $99 per month.

Also, take a look at the 7 ahrefs alternatives you can choose from. 

3. SEMrush 

SEMrush is another popular SEO tool that can be used by SaaS businesses. It helps marketers to analyze their website’s performance in search engines, track keyword rankings, and conduct competitor research. Additionally, it offers site audit features to identify technical issues on a website and provide ways to fix them. 

Key Features

• Site Audit: 

This feature helps users identify and fix issues related to a website’s technical SEO. It scans the website for broken links, duplicate content, HTML errors, blocked pages, and other potential problems. 

• Traffic Analysis: 

SEMrush provides detailed analytics on organic search traffic for a domain or page. This enables users to track organic search performance and identify opportunities for improvement

Pros: 

• Site auditing for identifying issues with the website 
• Comprehensive keyword research tool 
• Comparing backlinks of websites to identify opportunities 

Cons: 

• Reports can be overwhelming for beginners 
• The setup process is a bit complicated for new users.  

Pricing

The paid plans are expensive and start at $119 per month. So if you are someone looking into some SEMrush alternatives, follow the link. 

4. Moz Pro  

Moz Pro is an all-in-one SEO platform that helps businesses to track their rankings, analyze competitors, and research keywords. It also provides site auditing capabilities to identify technical SEO issues on a website. Additionally, it offers white-label reporting features for agencies to easily create customized reports for their clients. 

Key Features

• Rank Tracking: 

Moz Pro provides tracking and reporting on organic keyword rankings for a website. It also enables users to monitor competitor rankings and compare performance over time. 

• Competitive Analysis: 

This feature helps you understand and get deeper insights into your competitors. You can know the backlinks they have, the keywords they are ranking for, and more. 

Pros: 

• Understand a website’s Domain Authority and Spam Score
• Site auditing capabilities 
• White-label reporting features for agencies 

Cons: 

• The learning curve is a bit steep for beginners 
• The price point is relatively higher compared to other tools.  

Pricing

Moz Pro, though offers a free version, it is very limited. Its paid plans start from $99 per month.

Suggested Read: Top Moz Competitors & Alternatives 2023

5. Google Analytics  

Google Analytics is a free web analytics tool that helps businesses to track visitor behavior on their websites. It provides detailed insights into website traffic, user demographics, and conversions. Additionally, it offers powerful segmentation capabilities for advanced reporting and analysis. 

Key Features

• User Segmentation: 

This feature allows businesses to create custom segments of users and track each separately. The segmentation can be based on user behavior, geographical location, device type, etc. 

• Conversion Tracking: 

GA enables businesses to track goals and conversions to measure the success of their campaigns. It also provides reports about e-commerce transactions and other types of conversions, such as contact form submissions. 

• Custom Reports: 

This feature allows businesses to easily create customized reports based on their data. These reports can be used to identify trends and optimize campaigns. 

Pros: 

• Free to use In-depth insights about website performance 
• Powerful segmentation capabilities 

Cons:

• The setup process is somewhat complicated for beginners 
• Limited keyword research and SEO auditing capabilities.  

Pricing

It’s completely Free. 

6. Google Search Console  

Google Search Console is a free webmaster tool that helps businesses to monitor their website performance on the Google search engine. It provides detailed insights about how your website appears in search results, indexing issues, and any potential security threats. Additionally, it offers keyword analysis features to identify which keywords are driving traffic to your site from organic searches. 

Key Features

• Search Analytics Report: 

This report shows businesses how users interact with their websites in organic searches. It provides insights into the number of clicks, impressions, and average click-through rate (CTR). 

• Structured Data Report: 

This report allows businesses to identify any errors in their structured data, such as schema markup. It helps companies ensure that search engines understand their web pages properly. 

• Security Issues Report: 

This report shows businesses any potential security threats to their website. It helps protect websites from malicious activity. 

Pros: 

• Free to use 
• Detailed insights about indexing and security issues 
• Keyword analysis features for organic search traffic. 

Cons: 

• Limited insight into user behavior on your website 
• No auditing capabilities for technical SEO issues.  

Pricing

Like Google Analytics, Search Console is also free. 

7. Screaming Frog  

Screaming Frog is a powerful technical SEO auditing tool to monitor websites for potential issues. It provides detailed insights into site architecture, broken links, duplicate content, and more. Additionally, it offers integrated features for competitor analysis and keyword research. 

Key Features

• Log File Analyzer: 

This feature allows users to analyze their server log files to identify potential performance or SEO issues. It helps to improve page speed and optimize crawl budgets. 

• SEO Spider: 

This feature allows users to audit websites for potential technical SEO issues, such as missing meta tags, incorrect redirects, duplicate content, etc. 

• Onpage Analysis: 

This feature provides detailed insights into a website’s pages, such as the page titles and descriptions, meta tags, and more. It helps identify any SEO issues that could affect the website’s ranking. 

Pros: 

• Comprehensive technical SEO auditing capabilities 
• Integrated features for competitor analysis and keyword research 
• Easy-to-use interface 

Cons: 

• A paid subscription is required for some features
• Limited insight into user behavior on your website. 

Pricing

The tool offers a free version, and its pricing starts from £199 per year. 

8. SE Ranking  

SE Ranking is a comprehensive SEO tool with features for keyword research, website performance monitoring, competitor analysis, and more. It provides detailed insights about search engine rankings, user behavior on your site, and potential issues that may hinder visibility in the SERPs. 

Additionally, it offers powerful segmentation capabilities to identify which keywords are driving traffic to your website. 

Key Features

• Keyword Suggestion Tool

If you’re unsure of which keywords to target, this tool can help. It suggests a list of potential keywords based on your industry and audience. 

• On-Page SEO Checker

This feature helps you optimize individual pages of your website for specific keywords. It provides recommendations for improving the content and metadata of those pages. 

• SEO Reporting

The platform lets you generate detailed, custom SEO reports with your branding

Pros:

• Comprehensive SEO toolkit with powerful features 
• Detailed insights about search engine rankings, user behavior, and potential issues 
• Powerful segmentation capabilities to identify driving keywords 

Cons: 

• A paid subscription is required for some features 
• Limited insight into technical SEO auditing.  

Pricing

The free version is limited, but they do offer trials for their paid plans. The offered paid plans are threefold, with pricing starting from $31.25 per month. They also offer a custom paid plan. 

9. Ubersuggest  

Ubersuggest is a keyword research tool that provides detailed data about search engine performance and user behavior for any keyword. It generates ideas for related keywords, long-tail keywords, and competitor analysis insights. Additionally, it offers features to identify potential issues with SEO optimization. 

Key Features

• Site Audit: 

This feature analyzes your website and identifies SEO issues that may hurt your site’s performance. It provides an SEO score, critical errors, warnings, and recommendations to improve your site’s SEO. 

• Backlink Data: 

Ubersuggest provides detailed backlink data, allowing you to see who is linking to your site or to a competitor’s site. It also includes information on the domain and page scores of the backlink sources. 

• Content Ideas: 

As the name indicates, this provides content suggestions based on popular articles in your niche. This will be based on social shares, backlinks, and overall SEO value.

Pros: 

• Comprehensive keyword research capabilities 
• Detailed data about search engine performance and user behavior 
• Features to identify potential issues with SEO optimization 

Cons: 

• A paid subscription is required for some features 
• Limited insight into competitor analysis. 

Pricing

The pricing of the tool varies with the plan, and it starts at $12 per month with only one website.

Conclusion 

The SaaS SEO tools we discussed have the broad capabilities they bring to your digital marketing strategy. With a wide range of features, these tools have something for every SaaS business seeking to boost its online visibility. 

But it is vital that you choose the right tool! 

Selecting an SEO tool is not a one-size-fits-all decision. The ideal choice will depend on your specific business goals, technical proficiency, available resources, and budget. It’s also crucial to remember that no single tool can handle every aspect of SEO. 

Therefore, combining complementary tools may sometimes be required to fully address your SEO needs. Here is something to help you with choosing the right SEO tool. 

Keeping up with the changes in search engine algorithms is equally crucial. These changes can profoundly affect your SEO strategy. SEO is an evolving landscape, and the tools that offer updates in response to these changes will help keep your strategy on point. 

Now that you are equipped with this knowledge, I encourage you to explore and try out these top-rated SaaS SEO tools. When effectively used, the right tools can significantly elevate your SEO game, bringing increased organic traffic to your website and boosting your visibility in search results. 

Start with the first one on the list – SuiteJar. Signup here and see how the tool can help you.