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9 SEO Best Practices to Improve Your Organic Traffic

Feb 15, 2023 |   SEO best practices for improving organic traffic

Search Engine Optimization (SEO) is one of the most important tactics for improving your website’s organic search rank and driving more traffic to your online business. 

It is the process of optimizing a website to rank higher in search engine results and attract organic traffic. 

With the right SEO strategies in place, you can significantly improve your website’s visibility and attract more qualified leads to your website. In this blog, we will discuss 9 best practices that can help you to improve your organic traffic and enhance your website’s ranking on search engines.

What are the SEO best practices to improve organic traffic

There are a number of factors that go into SEO, including the use of keywords, the structure of your site, and the quality of your content. By following some simple best practices, you can improve your organic traffic and increase your chances of bringing in high-intent prospects to your website.

Read the 9 best practices you can follow to improve your organic traffic. 

1. Keyword Research

Keyword research is one of the most important aspects of SEO strategy.

By understanding what your target audience is searching for, you can ensure that your content is optimized to attract them. The aim is to ensure that your website is optimized for relevant keywords that are likely to drive organic traffic to your site.

Keyword optimization involves including relevant keywords in your website’s content, meta tags, and URL structure. 

Example: If you run a bakery, you should target keywords such as “best bakery in town,” “homemade cakes,” and “fresh bread.”

You can use several different tools to conduct keyword research, but some of the most popular include Google AdWords Keyword Planner and Moz Keyword Explorer. You can also use Suitejar, which is a free tool, for keyword research. Signup here to try it out now. 

Leveraging the long-tail keywords ability will provide a handful of results. The granularity of the competition enables many long-tail keywords to have very high commercial intent, which is overlooked by most people when they think of high-intent keywords and long-tail keywords.

Once you have a list of relevant keywords, you can begin incorporating them into your content. However, it’s important to avoid keyword stuffing. Use keywords only if necessary throughout the content. 

If the primary keyword you chose aligns with the content intent of the topic, then you don’t have to worry about keyword stuffing. The keywords will be there only when required. 

2. Quality Content Creation

Content is king in the world of SEO. It is crucial to create high-quality, relevant, and engaging content that your target audience is searching for. It should be no surprise that quality content is one of the most important ranking factors in SEO.

Creating quality content can be a daunting task, but it’s definitely worth the effort. Not only will it help you rank better in search engines, but it will also help you attract more visitors and convert more leads. 

Here is a tip to help you create quality content. Write for your audience first and search engines second. It’s important to remember that your content should be written for your target audience first and foremost. That means creating content that is interesting, informative, and relevant to their needs and interests.

3. Optimize Your Titles and Meta Descriptions

Your title and meta description are two of the most important elements on your page when it comes to SEO. That’s because they’re the first things people notice when they search for a particular keyword on Google.

So make your title and description as engaging and relating as you can.

Also, you must ensure your titles and meta descriptions are optimized for the keywords you’re targeting. Here are a few tips:

  • Use relevant keywords in your titles and meta descriptions.
  • Use one keyword per title.
  • Write compelling titles with strong action words.
  • Keep your titles and meta descriptions under 60 characters.
  • Use unique titles and descriptions for each page on your website.
  • Include a call to action in your meta descriptions.

4. Build Quality Backlinks

Building quality backlinks to your website can build authority and increase trust with the search engine. 

There are many ways to build quality backlinks, but the most effective method is to focus on creating content that is valuable and relevant to your target audience. Writing such content will encourage other website owners and bloggers to link to your content, which will help improve your organic traffic over time.

Some other tips for building quality backlinks include:

  • Write guest blog posts on popular websites in your industry. 
  • Find broken links in other websites and suggest your link as a replacement
  • Create profiles on directories.
  • Do image submissions
  • Submit PR

5. Internal Linking

It is important for your website to have internal links since they establish a hierarchy of information.

By interlinking your pages, you effectively signal search engines what your pages are about and how they are related. This helps search engines better understand your website and can result in higher rankings for your website’s pages.

Internal linking from high-ranking webpages on your website to webpages that want improvement is an intelligent strategy for SEO.

Create a schedule and conduct a routine audit and ensure that your website has sufficient internal linking and there are no broken links. 

There are a few best practices to keep in mind when internally linking:

  • Use keyword-rich anchor text: The text that you use to link to a page should be descriptive and contain the keywords that you want to rank for. For example, if you’re trying to rank for the keyword “dog toys”, then your anchor text should say something like “check out our collection of dog toys”.
  • Link to relevant pages: Make sure that the pages you’re linking to are actually relevant to the topic at hand. There’s no point in linking to a page about cat food if the article you’re linking from is about dogs.
  • Use natural language: Don’t stuff keywords into your anchor text or link to pages that don’t make sense. For example, a link that says “click here for more information” is going to look more natural than a link that says “click here for our dog toy page”.

6. Optimize Page Load Speed

Site’s loading speed is one of the factors affecting your rankings. Google considers loading speed as an important factor, mainly for mobile searches. 

Nobody loves buffering. Even though your page rank on the first page, if the visitors experience a slow loading speed, they won’t wait. There are more results in the SERP for your customers, and they move on to them. 

Using Google’s Pagespeed Insights tool, you can obtain a general idea of how well your pages perform. Simply enter your page’s URL, and you’ll see a score between 0 and 100, followed by suggestions for improvement.

Tips to speed up your website

  • Compress images 
  • Use a stable hosting site
  • Use a CDN
  • Use optimized and simpler themes (yet user friendly)

7. Optimise for “People also ask”

There are more than the top ten organic results of the search engine results pages (SERPs).

And in order to utilize as many SERP features as possible, SEOs must modify their approaches and plans.

You can leverage what is known as “People Also Ask” (PAA).

A Google SERP feature known as PAA displays other queries associated with the user’s initial search and prompt responses to them.

Reasons to optimize the content for PAA

  • Increased CTR
  • Chances to appear at the top of the SERP
  • Brand awareness increases

To rank in “People Also Ask” boxes, you can optimize the following:

  • Write an article that begins with a dictionary-style answer.
  • Use numbered, and bullet lists where ever possible
  • Use questions in your subheadings. 

8. Mobile-Friendly Design

Users are now more likely to visit your website through their mobile devices than desktops. This makes it important for your website to have a mobile-friendly UI on top of the one you have for the desktop. 

Without a mobile-friendly user interface, you are likely to experience a heavy increase in bounce rate from mobile devices. And with search engines striving to provide the best experience for their users, this could badly affect your website. 

So make your website and web pages mobile-friendly. Check whether your website is easy to navigate. 

9. Optimise your images

Optimizing images for search engines is an essential part of any successful SEO strategy. Images are not only eye-catching, but they can also drive traffic and increase engagement. 

However, if they’re not properly optimized, they can slow down your website and have a 

negative impact on your search engine rankings.

Here are some tips to help you optimize your images for SEO:

Use descriptive, keyword-rich file names: When you save an image, make sure to use a descriptive, keyword-rich file name. This will help search engines understand what the image is about and can potentially improve your rankings.

Compress images: Large, high-resolution images can significantly slow down your website, which can have a negative impact on your search engine rankings. Compressing images will help reduce their file size, making your website faster and improving your rankings.

Add alt tags: Alt tags are a crucial element of image optimization. They describe what an image is about, and search engines use them to understand what’s on the page. Make sure to add a descriptive alt tag to every image on your website.

Use descriptive captions: Captions are another way to provide context for your images. They can help search engines understand what an image is about and can potentially improve your rankings.

Choose the right file format: Different file formats have different uses. For example, JPEG is best for photos, PNG is best for graphics with a transparent background, and GIF is best for animations.

Whether you’re a blogger, business owner, or website developer, taking the time to optimize your images can make a big difference in your search engine rankings.


There are a number of best practices when it comes to SEO that can help you improve your organic traffic. Above mentioned are the important tips that will make the basics right and give better results in the long run.

You should use SEO tools like SuiteJar effectively to analyze and make better SEO strategies. And by following these 9 SEO tips, you can help improve your search engine rankings and drive more traffic to your website.

It’s essential to stay up-to-date with the latest SEO best practices. From conducting keyword research to optimizing your images, there are many ways to improve your website’s SEO and drive more organic traffic.

Remember that SEO is an ongoing process and requires patience and persistence. It may take some time to see results, but by following these tips and continually refining your strategy, you can achieve long-term success and build a strong online presence.