If you’re a business owner or marketing manager who needs to get your website top of mind, you should know the importance of off-page SEO.  This comprehensive and in-depth guide covers everything from the best practices to ensure your website ranks higher in search results and goes into detail about how you can perform off-page […]

There are 1.98 billion websites, and 83% of them are INACTIVE!   Remember the link you inserted in your blog post 2 years back? Are you sure that those links are still working? If not, then we have some news (bad) for you!  Those inactive links are hampering your organic search results and are, therefore, called […]

Did you know that 93% of online experiences start with a search engine? And having a website that ranks well in search engines is crucial for success. However, it can be challenging to differentiate your website from this time of competition.  This is where website builders came into the show. These platforms not only enable […]

It can sometimes be difficult to make your website stand out in a crowded space with millions of websites competing for attention.  However, you can improve your website’s organic traffic by setting up a good organic traffic strategy. Increasing organic traffic to your website is an effective method for attracting and maintaining audience engagement. Users […]

More than just quality content, you need backlinks to get higher rankings. Earning backlinks is one of the most important factors considered for the ranking. Each backlink you get will be considered a vote of confidence for the content you publish online. Without backlinks, you will be one wheel short of riding up the Search […]

Have you ever wondered why some blogs soar to the top of Google searches while others struggle to be noticed? It might not be as complicated as you think. Recent studies suggest that a staggering 90% of content doesn’t receive traffic from Google, underscoring the fierce competition and the critical need for a strategic edge. […]

Google is changing.  Google announced the discontinuation of their universal analytics, which was the former standard used for Google Analytics reporting. Google will be permanently moving to its next-gen measurement tool GA4 (Google Analytics 4) by 1 July 2023, and by next, GA4 will be the new measuring standard.  Changes have been made in the […]

Did you know that a one-second delay in webpage load time can reduce conversions by 7%? As website competition increases, every second counts, so the loading speed of your website is not just a metric but a critical component of success. Therefore, you have to set up your website speed correctly so you can reduce […]

Keyword gap analysis helps in identifying gaps in your keyword strategy. It’s a process of comparing your website’s keyword performance against your competitors to identify the keywords they rank for, which you need to do.  This helps enhance your SEO strategy, drive more organic traffic, and improve your site’s visibility and ranking on search engines. […]

A key component of your website’s search engine optimization strategy is off-page SEO, which boosts your site’s authority from outside. An important part of off-page SEO is link building, a process where you get links from other sites to enhance your site’s authority and search engine rankings. There are two main types of linking: dofollow […]