“SEO is not about gaming the system anymore; it’s about learning how to play by the rules,” said Jordan Teicher, a former SEO editor at Contently” According to recent statistics, over 53% of website traffic comes from organic search. With such a significant percentage, it’s essential for businesses to invest in SEO to improve their […]

A successful search marketing campaign for B2B clients requires more than understanding SEO techniques. It’s about having the right set of tools to effectively manage technical challenges, refine keyword research, optimize content, and build powerful links. That’s where B2B SEO tools come in – they’re designed to address the unique challenges associated with the B2B […]

All the activities that are carried out by professionals to bring up the site to the top of the SERP result come under the scope of SEO. For those businesses leveraging digital marketing strategies, it is important to maximize the opportunities to show a strong online presence, as it could offer the best ROI.  On-page […]

Have you noticed how difficult it is to generate referral traffic from search engines like Google? And it isn’t just that the competition has gotten tougher (though it has!). It’s also because Google has outgrown its ten blue links, and its organic search results aren’t deriving as much traffic as they once did. How do […]

The more high-quality backlinks you have, the more valuable Google considers your site, boosting your position in search results.  But it’s not just about having many backlinks; their quality matters more. Quality backlinks from trusted sites are key to improving your site’s visibility. Building a quality backlink profile requires a strategic approach. This is where […]

Outdated content can reduce your website’s general authority in search results. In fact, removing or revitalizing outdated content can enhance your online visibility and Google rankings. By ensuring that content is as exact as possible, removing outdated content can enhance the user experience and strengthen your brand’s reputation.  Luckily, Google Search Console has an Outdated […]

All eyes are on you.  When you are an enterprise, the stakes are higher. Competition gets tougher, high-value clients need to know what you are capable of, and they need to see your presence before they even know they need you.  The basic requirement to ace all these levels is to rank high on SERP. […]

Link building is an essential strategy in the world of SEO.  It helps your website become more visible and trusted online. By getting quality links from other sites, you boost your rankings on search engines and attract more visitors naturally.  And remember that not all links are created equal.  However, it’s essential to understand that […]

When it comes to improving your rankings, an XML sitemap can be a great ally.  This protocol allows Google and other major search engines to perfectly understand the layout of the website while crawling it. It was first presented by Google in 2005, and Microsoft and Yahoo joined the protocol a year later.  Sitemaps are […]

With SEO being a potent marketing channel to drive organic traffic and ROI, the importance of using a reliable SEO tool has become essential. SEMrush is one such tool.  It’s one of the top tools used for keyword research, backlink analysis, competitor analysis, and more. But like every other tool in the market, SEMrush also […]