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The Complete Guide to Backlinks

May 27, 2024 |   Complete Backlink Guide

It’s no secret that backlinks are one of Google’s key ranking signals.

Search engines view them as votes of trust and popularity. The more quality backlinks a site has, the more likely it is to rank higher in search engine results.

In this blog, we will understand the significance of backlinks, how they can be effectively utilized, and how to acquire them easily.

Whether you’re an SEO professional or a website owner seeking to improve visibility, this guide will equip you with the needed knowledge.

What Are Backlinks?

Backlinks, often called “inbound” or “incoming” links, are external hyperlinks from one website to another. They act as a signal to search engines, signifying that other websites find your content valuable and worth referencing. Each backlink serves as an endorsement of the content on your site.

What Are Backlinks

Think of it like voting in a popularity contest; the website with the most ‘votes’ or backlinks gets favored by search engines and ranks higher. It’s not just the amount of backlinks that matters. The sites’ quality, relevance, and context also link back to you.

Types of Backlinks

Types of backlinks

Not all backlinks are created equal, and you should be aware of different types of backlinks.

Each type of backlink has a different value and significance in the SEO world. Understanding the various types can help you develop a more effective backlink strategy for your website.

Take a look at these 8 types of common backlinks:

i. Organic Backlinks

They are naturally occurring links without intentional outreach efforts.

Organic backlinks are earned spontaneously when other websites find your content valuable and link to it voluntarily. These links signify a strong endorsement, indicating that your content is inherently beneficial to search engines.

ii. Editorial Backlinks

Editorial backlinks, embedded within relevant, high-quality content, serve as ideal endorsements for your site.

Editorial backlinks are strategically placed within editorial or news-style content. They are significant because they are typically surrounded by relevant context, making them highly valuable in search engines. Create shareable and compelling content with the potential to become viral, enhancing your chances of earning valuable editorial backlinks.

iii. Backlinks from Guest Blogging

Acquired by contributing content to external websites.

Backlinks from guest blogging involve creating content for other websites in your niche. This allows you to include relevant backlinks to your site. These backlinks provide valuable context and expose your content to a broader audience, driving traffic and enhancing your site’s authority.

iv. Backlinks in Business Profiles

Links found in business directories, listings, or review sites.

Business profile backlinks are crucial for local SEO. When your website is listed in various directories or review platforms, backlinks strengthen your online presence. These links enhance your local search visibility and build credibility.

v. Backlinks from Webinars

Links are obtained through participating in or hosting webinars.

Webinar backlinks result from participating in industry webinars or hosting your own. These links are often included in promotional material, event listings, or follow-up content, providing exposure to a targeted audience and signaling authority to search engines.

vi. Acknowledgment Backlinks

Citations and acknowledgments are among the best ways to obtain links.

Acknowledgment backlinks occur when other websites recognize your work, expertise, or contributions. These links validate your authority in your niche and contribute positively to your backlink profile.

vii. Guest Post Bio Links

Links are included in the author’s bio after guest posting.

Guest post bio links are positioned within the author’s bio section, often found at the end of a guest-contributed article. These links provide additional context about the author and drive traffic to the author’s website, establishing credibility and expertise.

viii. Comment Backlinks

Links are obtained by commenting on blogs or forums.

Comment backlinks are acquired by actively engaging with online communities. By leaving insightful comments on blogs or forums, you can link back to your website. While these links may have a “nofollow” attribute, they diversify your backlink profile.

Understanding and strategically incorporating these various types of backlinks into your SEO efforts can significantly impact your website’s visibility. 

Suggested Read: Backlinks Outreach: What It is and Should You Do It? 

What are Do-Follow & No-Follow Links?

Is the link do-follow or no-follow? This is the question every link builder asks when he/she gets a backlink. 

Even though both links connect the origin site to the destination site, they communicate different messages to search engines.

Let’s look at the differences:

Dofollow Backlinks

Dofollow backlinks

These are the standard varieties and impact your search engine ranking the most. They are like a highway leading Google directly to your website, influencing your SEO by passing ‘link juice’ or authority from the linking site to yours.

These backlinks are like a direct thumbs-up to your content, telling search engines that your site is a reputable, informative resource.

Nofollow Backlinks

Nofollow backlinks

These do not pass on link juice or influence your page’s ranking. They are typically used in user-generated content, such as blog comments, to prevent spam links from boosting a site’s ranking artificially.

While they don’t directly boost your SEO, nofollow links are still beneficial as they can drive traffic to your site and increase the likelihood of gaining natural dofollow backlinks.

Also Read: Dofollow vs Nofollow Links: A Detailed Comparison

How Do Backlinks Work For SEO

It is important to note that all these different types of backlinks are very important for SEO purposes. They serve as a testament to the quality and relevance of your content, influencing your website’s visibility in search engine results.

But how exactly do they work for SEO?

Credibility Indicator 

Primarily, search engines see backlinks as votes of confidence. A site with a high number of quality backlinks is generally perceived as a credible and reliable source of information, which boosts its ranking on search engine results pages (SERPs).

Traffic Booster 

Backlinks also drive traffic to your website. When users click on a backlink, they are redirected to your site, increasing overall traffic. More traffic often leads to better ranking on SERPs.

Authority Transfer 

Backlinks pass ‘link juice’ or authority from the linking site to yours when you follow them. This transfer of authority can significantly improve your site’s SEO, mainly if the backlink is from a high-authority site.


Backlinks increase your site’s visibility. The more backlinks you have, the higher the chances that individuals and other websites will discover and engage with your content.

Getting backlinks can boost your site’s credibility, increase visitors, and transfer authority. The more backlinks you have, the more likely people and other websites will find your site. 

In the next section, we will discuss easy ways to obtain valuable backlinks and improve your website’s SEO.

How to Get Quality Backlinks

Remember, getting quality backlinks is not an overnight journey. It requires constant effort and a steady focus on creating valuable content. As long as you keep your audience’s needs at the forefront, you’re on the right path to improving your site’s SEO through backlinks.

Getting quality backlinks for your website is a strategic process involving various techniques. 

Here are some methods that can help:

1. Create High-Quality Content

The first step to earning quality backlinks is creating content others find valuable enough to link to. This could be informative blog posts, detailed how-to guides, or insightful research papers. 

High-quality content resonates with the audience and encourages them to share it. It can organically increase the potential for backlink generation. It should be unique, engaging, and tailored to the needs and interests of your target audience. 

Getting quality content can also be helped by a reputed content marketing agency. This increases your chances of being mentioned on other websites.

2. Guest Posting

Consider writing guest posts for other reputable websites in your industry. Most sites will allow you to include a backlink to your site in the author bio or the content itself. 

This can expose your content to a new audience and build backlinks from high-authority sites. It requires research to identify the right platforms that reflect your brand values and cater to your target demographic.

3. Broken Link Building

This involves finding broken links on other websites and suggesting your content as a replacement. It’s a win-win as it helps the site owner fix a broken link and gives you a backlink. 

You can use a broken link checker tool to identify broken links. To successfully use this method, you must create or have original content related to the broken link. 

Lastly, remember that this method not only serves you with a backlink but is also a service to the internet, cleaning it of broken links and maintaining the quality and usability of the web.

4. Use Social Media

Sharing your content on social media platforms increases its visibility, which can lead to more backlinks. Engaging with your followers and other users can help you establish relationships and earn backlinks. 

Utilize social media platforms to participate in relevant conversations and discussions. This allows you to introduce your content when it adds value naturally. 

Encourage your followers to share your content, as their endorsement can increase both reach and trust in your content, making it easier to gain more backlinks.

5. Infographics and Visual Content

Infographics and other forms of visual content are highly shareable, making them excellent sources of backlinks. Make sure your infographics are well-designed and contain valuable information to increase their chances of being shared. 

Remember to embed a link to your website in your infographics, ensuring that the backlink is carried over each time it is shared or republished by different sources.

Can I Buy Backlinks?

While it might be tempting to take shortcuts in your SEO journey. However, purchasing backlinks is a practice that is highly discouraged in digital marketing.

Google’s guidelines warn against such schemes, and websites that engage in these practices can face severe penalties. It causes a significant drop in ranking or even removal from Google’s search results altogether.

These are the most common effects of buying backlinks:

  • Websites with low quality or spam.
  • Lower rankings and search engine penalties.
  • Potential for unrelated or irrelevant links.
  • A lack of authority and trust.
  • Ranking drop likely with temporary results.
  • Unguaranteed return on investment.

So, instead of buying backlinks, focus on creating valuable content and building genuine relationships with other websites in your industry for natural and high-quality backlinks. It may take more time and effort, but the results will be worth it.

And remember to regularly monitor your backlink profile to ensure that all links pointing to your site are from reputable sources.

Also Read: What Are Toxic Backlinks, And How Do You Find Them?

Top Backlink Checker Tools

1. SuiteJar

SuiteJar Home Page

SuiteJar is one of the best backlink checkers available, offering several comprehensive features.  This tool shows you your site’s backlink profile, including source, anchor text, and target URLs, and also lets you see the link profile’s first and last scenes.

 It helps you manage your backlink portfolio effectively and find new linking opportunities.


The tool provides a free version with essential features.   SuiteJar’s pricing begins at $9 monthly on a quarterly billing cycle.

CTA - Backlink opportunities

2. Moz Pro


Moz Pro includes a “Link Explorer” feature, allowing users to research their competitors’ backlinks and gain insights into their strategies. It’s equipped with a spam score tool to help you fix broken links, and its advanced reporting capabilities make it easy to understand and present your site’s link data.

3. Linkody

Linkody Home page

Linkody is another backlink tracker tool that simplifies managing and tracking your backlinks. It provides an intuitive dashboard that comprehensively views your link profile, alerting you when you gain or lose backlinks. Moreover, it is a competitor analysis tool, enabling you to gain insights into your competitors’ backlink strategies and adjust your own accordingly.

Want more? Here are the 11 best backlink checker tools you can try out. 


In conclusion, backlinks are a powerful feature in enhancing your website’s SEO performance, boosting its credibility and visibility on search engine result pages.

Remember that backlinking is just one aspect of a successful SEO strategy. Focusing on other factors like website design, user experience, and keyword optimization is crucial to improving your overall search engine ranking

By consistently working towards creating an authoritative and valuable online presence, you can naturally attract quality backlinks and ultimately enhance your site’s SEO performance. Stay patient, and keep producing helpful content; the results will follow.

CTA - Backlink opportunities


1. What is called a backlink?

A backlink is known as a link from one website to another. It shows search engines that the linked website is trustworthy and valuable, helping its search engine ranking.

2. How do I get backlinks?

To get backlinks, produce high-quality, shareable content, and participate in guest blogging, outreach, and online communities. These backlink strategies motivate others to link to your website, enhancing its authority and visibility.

3. What are the best backlink checker tools?

SuiteJar, Ahrefs, and SEMrush are the best backlink checker tools in the industry. They can analyze your and your competitors’ backlink profiles and improve your SEO strategy.

4. Is there an alternative to Ahrefs backlink checker?

There are several alternatives to Ahrefs, including SuiteJar, Moz, Majestic, and Ubersuggest. For monitoring and analyzing backlinks to your website, all of these tools offer similar functionality.