SEO is all about optimizing your website so that a search engine – like Google – shows it as a top result when someone searches for a particular keyword.  But why is this special for SaaS companies?  SaaS companies are often dealing with a pretty niche market. They usually have a specific target audience they’re […]

SEO plays a crucial role in helping your website rank in the SERP results. You need to have proper usage of keywords, backlinks, and other related SEO elements set in place to achieve this. And one of the most important among them is Meta Tags.  This beginner’s guide will introduce you to the world of […]

We live in a world where having a mobile-friendly website is essential for businesses to succeed online. With more people using their mobile devices to access the internet, having a website that is optimized for any device is crucial to reach and engage with potential customers.  So how to optimize the SEO for mobile searches? […]

The main objective of building an SEO-optimised website is to increase website traffic by gaining visibility on search engines. Understanding and implementing best SEO practices can help you get a competitive advantage to win Google’s algorithm and gain higher rankings. Google provides a feature called Sitelinks to enable users to explore more about a particular […]

Which are the most important SEO KPIs? Gather ten different SEO pandits & ask them the above question. You’ll get ten different answers. Why? Because KPIs are unique to every business, and the ones that help you win won’t be your competitor’s aces.   There are over 49+ KPIs in SEO. Rather than explaining each, we’ll […]

Did you know that great content with an appropriate image can attract users and improve your engagement rate? No? According to Bynder, posts that included images produced 650% higher engagement than text-heavy posts. Also, over 12.5% of Google search results show an image pack.  But do you know how to bring your image to the […]

Local SEO is a great way to get your business’s website found by people in your area. But what exactly do you need to do to ensure your website is properly optimized for local search? In this article, we’ll be taking a look at 5 key on-page optimizations for local SEO that will help you […]

Search Engine Optimization (SEO) is one of the most important tactics for improving your website’s organic search rank and driving more traffic to your online business.  It is the process of optimizing a website to rank higher in search engine results and attract organic traffic.  With the right SEO strategies in place, you can significantly […]

What is the end goal for your content? It’s always increasing traffic and funneling leads. With keywords as its backbone, search engine optimization(SEO) gives your content the turbocharge it needs to perform.  “Without the right keywords, there is no such thing as SEO” ~ BRIAN DEAN The right keywords can push your page to the […]

For small businesses, implementing an SEO strategy may seem daunting and time-consuming. But investing your resources in SEO can help you get better ROI over a long period. An SEO analyst’s role isn’t confined to keyword research alone but needs to pay attention to many details.  Is SEO important for small businesses? The answer is […]