Optimizing or updating old content pieces is considered to be an effective way to boost your website’s ranking as well as traffic.  According to a HubSpot study, updating old blog posts with new content and images can increase organic traffic by as much as 106%. If you are hearing this for the first time, then […]

No matter how experienced you are with marketing or how new you are to the business world, having the right content strategy is crucial to your success. With a structured content marketing strategy, you can increase brand awareness, engage your target audience effectively, and drive business growth. And a content marketing tool can facilitate this.  […]

Did you know that businesses that prioritize blogging are 13 times more likely to see positive ROI?  This doesn’t mean simply publishing random content every day is gonna bring you ROI. No. Investing in proper content strategy coupled with SEO is the best way forward.  But how can you know the strategy you put in […]

You are in search of something. You enter your query, and the search engine provides the results relevant to it. You clicked on the first one and skimmed through the content. It seems to be good, but the content seems to be not up-to-date.  You exit the website and click on the next one. This […]

It’s no secret that backlinks are one of Google’s key ranking signals. Search engines view them as votes of trust and popularity. The more quality backlinks a site has, the more likely it is to rank higher in search engine results. In this blog, we will understand the significance of backlinks, how they can be […]

It doesn’t matter how big or small your business is; attracting customers to your website is a universal goal. This can only be done effectively if you implement the correct SEO strategies. The best way to improve your SEO if you’re a small business is to adopt small SEO strategies. Here, we’ll explore the best […]

Technical SEO is critical for SaaS businesses. The reason behind this is twofold.    Firstly, SaaS companies operate in a crowded space, making visibility a key determining factor in business success. Secondly, as a SaaS business, your website is your product’s showroom, and any issues in accessibility or user experience can directly impact your bottom line.    […]

For those new to the world of SEO and digital marketing, an hreflang tag is a little like a country code. Using the hreflang tag, it is possible to specify the language in which your linked content should be displayed. This is part of the international SEO, offering the language of the region. Though English […]

A website owner who wants their business featured on Google needs Search Engine Optimization (SEO), and it’s a long-term strategy.  There’s a lot to SEO, so getting started can take much work. It would help if you worked continuously on optimizing your site to ensure that your website will be able to attract customers organically. […]

We all want our website on Google’s first page! To get there, you need a solid SEO strategy that includes technical SEO, off-page SEO, and on-page SEO. And we all know that off-page often seems the most challenging among the three.  Regarding off-page SEO, link building and maintenance stands out as key factor. Several SEO […]