10 Best Content Marketing Tools in 2024

No matter how experienced you are with marketing or how new you are to the business world, having the right content strategy is crucial to your success.

With a structured content marketing strategy, you can increase brand awareness, engage your target audience effectively, and drive business growth. And a content marketing tool can facilitate this. 

However, there are several tools available for your content marketing. Therefore, choosing the right tool can be tricky with all the options out there. 

If you are someone who’s on the lookout for such content marketing tools, you have to the right place. This blog will briefly overview the best content marketing tools that help you create compelling content and grow your business organically. 

Let’s have a look at the tools!

What Are Content Marketing Tools?

Content marketing tools are software applications designed to assist businesses in various aspects of their content marketing efforts. These tools are crucial in planning, creating, distributing, and analyzing digital content.

Common types of content marketing tools include:

• Content Creation Tools
• Content Distribution Tools
• Analytics and Tracking Tools
• SEO Tools
• Collaboration and Project Management Tools
• Customer Relationship Management (CRM) Tools
• Content Planning and Organization Tools
• Influencer Marketing Platforms

When combined, these content marketing tools can significantly improve the efficiency and effectiveness of a business’s content marketing efforts. 

A Quick Overview of Content Marketing Tools

Tool Name	Key Features	Pricing (starts from*)
SuiteJar	Identify outdated content pages, actionable insights to optimize old blogs, keyword research and rank tracking, and competitor analysis.	$9 monthly
BuzzSumo	Content research in social, competitor research, influencer marketing, and monitoring.	$199 per month
HubSpot	Content creation, lead generation, email marketing, and social media management.	$18 per month
CoSchedule	Editorial calendar management, team collaboration, and social media scheduling.	$19 per month
Google Search Console	SEO optimization, including search performance analytics, URL inspection, and sitemap submission.	Free
Canva	Designing visually appealing and engaging content, including social media graphics, blog post images, and infographics.	$499 per month
Grammarly	Improve content writing by grammar checking, suggestions, tone, and plagiarism checking.	$15 per month
ChatGPT	Enhance customer engagement with AI-powered chatbots.	$20 per month
HootSuite	Streamline social media management and scheduling.	₹1915 per month
Hemingway Editor	Grades your content for readability	$10 per month

10 Best Content Marketing Tools 

In this section, we will discuss the 10 best tools for content marketing, which can help businesses analyze their content and boost their revenue.

1. SuiteJar

Content marketing use case: Identify outdated content pages, actionable insights to optimize old blogs, keyword research and rank tracking, and competitor analysis.

SuiteJar is one of the top choice for content marketing tools. It offers a complete suite of features for all your content marketing needs. The tool provides keyword research, easy web analytics, a first-page ranker, outdated pages, and backlink-building services essential to marketing your content.  

SuiteJar has two main features to make your content marketing strategy stand out: First-Page Ranker and Outdated Content.

First-Page Ranker analyses a website’s content and identifies the pages with the best chance of ranking. Integrated with GSC, it provides actionable insights into how to rank them on the first page of search results.

With the Outdated Page Content feature, you can keep your content up-to-date. Easily spot and update or delete old content on your site. Maintaining your website keeps it up-to-date and relevant.

Benefits of Using SuiteJar

There are many ways in which content marketing agencies can benefit from the SuiteJar tool’s features, including:

• Improved Search Engine Rankings:

 Agencies can use the tool to increase organic traffic and visibility by optimizing websites for search engines.

• Enhanced Website Performance: 

Audits and optimizations can improve website performance and user experience and speed up the loading of web pages.

• Quick Results: 

A quick SEO win feature lets agencies show immediate results, increasing client satisfaction and trust.

• Data-driven Approach:

 Easy web analytics help agencies make informed decisions and refine content.

• Effective Keyword Strategy: 

With a keyword tracker and planner, you can identify relevant keywords and create more targeted content.

• Competitive Advantage: 

By analyzing competitors, agencies can stay on top of their game, identify gaps, and develop content strategies that outperform theirs.

• Efficiency and Convenience:

 A complete suite streamlines your workflow and saves you time and money.

• Fresh and Relevant Content: 

Keep websites current, engaging, and attractive by finding and updating outdated content.

• Quality Backlinks: 

Backlink analysis helps agencies build and maintain high-quality backlinks for better SEO.

• Error-Free Websites: 

Broken link checkers ensure websites don’t have broken links, which improves user experience.

Pricing: SuiteJar offers a free basic plan; premium plans start at $9 monthly.

2. BuzzSumo

Content marketing use case: Content research in social, competitor research, influencer marketing, and monitoring.

BuzzSumo excels in content discovery, trend analysis, and influencer identification. With social media monitoring and competitor analysis, it’s a comprehensive tool for content strategists seeking insights and ideas. 

You can use this BuzzSumo tool to see the famous and shared articles on your industry’s site and social media. This platform can help you identify influencers in the trending area to boost your influencer marketing strategy.

Pricing: BuzzSumo’s plans start at $199 per month per user, with custom plans available for larger teams and enterprises.

3. HubSpot

Content marketing use case: Content creation, lead generation, email marketing, social media management.

HubSpot is a software tool for creating and managing content. It serves as an efficient SEO tool and is seamlessly integrated with a CRM system to track leads more efficiently.

 HubSpot content marketing tool offers essential software, integrations, and resources for marketing, sales, content, and customer service. With HubSpot’s connected platform, you can focus on what matters most in your content strategy.

Pricing: HubSpot offers a free plan, and paid plans start at $18 monthly.

4. CoSchedule

Content marketing use case: Editorial calendar management, team collaboration, and social media scheduling.

CoSchedule is a powerful tool providing an all-in-one platform for managing your content. It includes editorial calendars, task assignments, and social media scheduling. It has features such as team collaboration and customizable workflows.

They streamline the content creation process and ensure a smooth workflow. It also offers integrations with popular CMS platforms like WordPress and HubSpot. 

Pricing: There is a free trial offer offered by CoSchedule. The premium package cost per user is $19 per month. Custom plans are also available.

5. Google Search Console

Content marketing use case: SEO optimization, including search performance analytics, URL inspection, and sitemap submission.

Using Google Search Console, you can gain valuable insights into how organic search is performing on your website. URL inspection and sitemap submission ensure that Google indexes your content correctly. It also offers data on click-through rates, impressions, and keyword rankings. It gives you a better understanding your content’s performance in search results.

It allows you to see which keywords are driving traffic to your site. Also, assist you in technical SEO and track the impact of your content marketing efforts.

Pricing: The Google Search Console tool is entirely free and provided by Google.

6. Canva

Content marketing use case: Designing visually appealing and engaging content, including social media graphics, blog post images, and infographics. 

Canva offers a user-friendly platform with pre-made templates and drag-and-drop design tools. This tool makes it easy for non-designers to create professional-looking visuals. It also has a library of stock images, icons, and fonts that can be used in your designs.

Canva allows for team collaboration and provides the ability to save brand colors and logos for consistent branding across all content. With a vast library of templates and graphics, Canva is essential for creating eye-catching content.

Pricing: Canva offers a free plan, and Canva Pro costs $499 monthly.

7. Grammarly

Content marketing use case: Improve content writing by grammar checking, suggestions, tone, and plagiarism checking.

Grammarly ensures impeccable writing with grammar and spell checking, style and tone suggestions, and plagiarism detection. Its integration with various writing platforms enhances the writing process. Grammarly helps you to optimize your content from grammar and spelling to style and tone. 

You can get real-time suggestions in all your writing, and you can easily install this Grammarly Chrome extension and use it in your doc.

The Grammarly tool is widely used by content marketing agencies to correct and curate content.

Pricing: Grammarly offers a free plan, and Grammarly Premium starts at $15 per month.

8. ChatGPT

Content marketing use case: Enhance customer engagement with AI-powered chatbots.

ChatGPT is an AI-powered chatbot that helps businesses improve customer engagement and streamline communication processes. It can be integrated into websites, messaging apps, and social media platforms. 

ChatGPT provides 24/7 support and personalized customer responses. It generates AI-powered content, assisting with language understanding, context, and content ideation. It seamlessly integrates with various applications.

Pricing: ChatGPT offers a free access tier, and premium plans like ChatGPT Plus start at $20 monthly.

Here’s something to help you with if you want to learn how ChatGPT can help with SEO and content marketing.

9. Hootsuite

Content marketing use case: Streamline social media management and scheduling.

With Hootsuite, you can schedule posts for social media and manage your social media accounts. Helps to engage with your audience and track analytics all in one place. It also offers team collaboration features for efficient content planning and distribution. 

It’s a comprehensive solution for businesses looking to streamline their social media presence.

Pricing: Hootsuite offers a free plan, and paid plans like Hootsuite Professional start at ₹1,915 monthly.

10. Hemingway Editor

Content marketing use case: Grades your content for readability

Hemingway App helps improve content readability. Highlighting complex sentences, passive voice, and other shared writing issues. It also provides suggestions for simpler alternatives. 

These tools enhance a content marketer’s writing workflow. It also helps produce high-quality, engaging content for their audience. The Hemingway App grades your content for readability. The tool highlights words, phrases, and sentences that may affect your readability score.

Pricing: The Hemingway App offers a free online version and a desktop app for $10 monthly.

Conclusion

Finally, content marketers can access various innovative tools for their marketing campaigns.

These marketing tools can enhance the efficiency of your workflow. Boost the quality of your content and ultimately help achieve your marketing goals.

Investing in high-quality content marketing tools is essential. But it’s not the only factor ensuring success. You can’t compensate for a weak content strategy with a superior content marketing tool. To implement these tools successfully, you must possess practical content marketing skills.

In this blog, we explore a variety of content marketing tools that will enhance your content marketing efforts. The most ideal choice among these is SuiteJar, which offers top-notch features at an affordable price.

Choose wisely; the best results are achieved using the right content marketing tools and strategies.

FAQs

1. What is a content marketing tool?

Content marketing tools are software designed to help digital marketers. They assist in creating, distributing, and analyzing content for their marketing efforts. These tools can range from content creation platforms to social media schedulers. Also, it acts analytics tool that provides insights into audience engagement and content performance.

2. What are the 4 main components of content marketing?

Content marketing involves crafting a strategic plan, creating tailored content, distributing it across platforms, and analyzing performance for continuous improvement.

3. What are the 5 C’s of content marketing?

The 5 C’s of content marketing are Curate, Create, Circulate, Collaborate, and Capture. Collect and create valuable content and share it widely. You can collaborate for credibility and capture the audience’s attention with compelling material.