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Top 7 Google Keyword Planner Alternatives in 2024

Jan 18, 2024 |   Best Google Keyword Planner Alternatives

Tired of the same old routine with Google Keyword Planner?

With SEO and digital marketing constantly changing, you’ve got to stay on top of the latest tools and ideas – especially when it comes to optimizing your keyword research strategies. 

Here, we have listed the ‘7 Best Alternatives to Google Keyword Planner.’ The tools in this list aren’t just alternatives; they have unique features that will help you transform your marketing strategy.

Best Google Keyword Planner Alternatives in 2024

Now, we’ll explore seven top alternatives to Google Keyword Planner that can make a real difference in your SEO strategy.

1. SuiteJar

SuiteJar Home Page

SuiteJar is the top choice among alternatives to Google’s keyword planner. This tool offers a keyword planner feature, providing insights into keyword volume, SEO difficulty, CPC, and paid difficulty. You will get insights from a vast dataset of search data from more than 100 countries.

Enter your targeted keyword in the search column, choose the location, and obtain valuable keyword insights effortlessly.

SuiteJar keyword planner feature

Access keyword insights, including search volume, SEO difficulty, paid difficulty, and cost per click.

SuiteJar Keyword planner feature

Discover trends for your selected keyword and receive detailed suggestions using the suitejar keyword planner. Additionally, export the insights for your convenience.

SuiteJar keyword planner feature

Key Features

  •  First Page Ranker

This feature helps identify and prioritize web pages with the potential to rank on the first page of Google search results, streamlining SEO efforts and making them more effective.

  • Easy Web Analytics

Simplify your web analytics by seamlessly integrating with GA4 data and effortlessly visualizing all your essential information in a single place.

  • Outdated Pages

The outdated page feature assists in identifying outdated content pieces on your website, ensuring that your content remains fresh and relevant. You can update the old content or remove them as per your requirements.

SuiteJar Pricing

There are three main pricing plans available

  • Lite – $9 per month
  • Plus – $39 per month
  • Pro – $49 per month
  • Custom Plan
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 2. KWFinder

KWFinder Home Page

KWFinder is a key part of the Mangools SEO toolkit, presenting information about search volumes, keyword difficulty, and long-tail keyword opportunities. It lets you filter insights based on various metrics. Mangools also provides SERPChecker, LinkMiner, and SiteProfiler, collectively delivering website metrics for SEO strategy.

Key Features

  • SERPChecker

SERPChecker provides insights into competitor performance on-page search engine results and offers localized search data for effective local SEO strategies.

  • SiteProfiler

SiteProfiler offers comprehensive website metrics, including domain and page authority, allowing users to compare their site with competitors and overall online strength.

  • LinkMiner

LinkMiner facilitates detailed backlink analysis, revealing valuable insights such as referring domains and link strength metrics.

Mangools Pricing

  • Entry: $19 per month
  • Basic: $29 per month
  • Premium: $44 per month
  • Agency: $89 per month

3. WordStream

Wordstream Home Page

WordStream is ideally suited for small to medium-sized businesses for their keyword research. It provides robust keyword research tools that help users find and optimize keywords for their online advertising campaigns. It offers a complete approach to managing digital advertising beyond keyword planning.

Key Features

  • Website Grader

Use this feature to optimize your site to rank for relevant searches and attract visitors based on website and SEO performance metrics.

  • Keyword Research and Analysis

The platform offers keyword research tools that assist in finding the right keywords for PPC and SEO campaigns. It provides insights into keyword trends, competition, and performance.

  • Ad Creation and Optimization

Wordstream offers features for creating and optimizing ad content. It provides suggestions for improving ad copy, targeting, and tools for different ad variations to determine the most effective approach.

WordStream Pricing

Completely free

4. Moz

Moz home page

Moz is another alternative to Google Keyword Planner, focusing on advanced marketing tools and precise keyword research. It helps pinpoint keywords with accurate search volumes, difficulty scores, and SERP analysis. Moz Pro also includes content optimization and a competitive analysis tool, making it a complete platform for improving online visibility.

Key Features

  • Keyword Explorer

Keyword Explorer provides detailed insights into keyword difficulty and click-through rates and prioritizes keywords based on potential impact.

  • Site Crawl

The feature assists in identifying and fixing on-site issues by analyzing crawlability, highlighting duplicate content, and providing actionable recommendations for improved website health.

  • Link Explorer

The feature offers a comprehensive backlink analysis, including metrics like domain authority and spam score, enabling users to assess the quality of their backlink profile.

Moz Pro Pricing

  • Standard – $99 monthly
  • Medium – $179 monthly
  • Large – $299 monthly
  • Premium – $599 monthly

Suggested Read: Best Moz Competitors and Alternatives

5. Ahrefs

Ahrefs Home Page

Ahrefs is famous for its extensive backlink analysis capabilities and robust keyword research tool. This tool offers insight into on-page and off-page SEO strategies, including keyword difficulty, search volume, and SERP analysis. This tool is a detective for your site, giving you insight into how to rank higher and beat your competitors.

Key Features

  • Site Explorer

Analyzes competitors’ websites to uncover their backlink profiles, organic search rankings, and content performance, offering strategic insights for competitive advantage.

  • Website Audit

Provides an in-depth review of a website’s SEO health, identifying issues and offering recommendations for optimization to improve search engine rankings.

  • Backlink Analysis

Get a detailed overview of a website’s backlink profile, including referring domains and anchor text distribution. This feature assists users in understanding the effectiveness of competitors’ link-building strategies.

Ahrefs Pricing 

  • Lite: $99
  • Standard: $199
  • Advanced: $399
  • Enterprise: $999

Also Read: 11 Top Ahrefs Alternatives in 2024

6. SEMrush

SEMrush Home page

SEMrush offers advanced keyword research, competitor analysis, and SEO site audits. It excels in tracking keyword performance across various search engines and provides detailed analytics to inform data-driven decision-making in digital marketing strategies.

SEMrush might be a bit pricey for startups, so consider exploring these cost-effective alternatives for SEMrush.

Key Features

  • Domain Analytics

SEMrush offers comprehensive domain analytics, allowing users to analyze the performance of any website. This includes key metrics such as organic search traffic, backlink profiles, and display advertising insights.

  • Position Tracking

Users can monitor their website’s search engine rankings and track changes over time for specific keywords. 

  • Advertising Research

 Users can analyze competitor’s ad copies, types of keywords, and budgets, helping them refine paid advertising campaigns.

SEMrush Pricing

  • Pro – $129 monthly
  • Guru – $249 monthly
  • Business – $499 monthly

7. Ubersuggest

Ubersuggest Home page

With Ubersuggest, Neil Patel offers a user-friendly interface with keyword suggestions, relevant content ideas, and competitive insights. It’s great for small businesses and individual bloggers because of its affordability and simplicity.

Key Features

  • Domain Overview

This feature provides valuable insights into the successful strategies employed by your competitors. You can drive better results by incorporating these strategies into your SEO strategy.

  • Content Ideas

Explore the depths of highly engaging content related to any keyword. You can craft topics that captivate your audience’s interests by doing so.

  • Backlink Data

Ubersuggest’s backlink data feature thoroughly analyzes a website’s link profile. It offers valuable insights into the total number of backlinks, referring domains, and the authority associated with those domains. 

Ubersuggest Pricing

  • Business: $20 monthly
  • Individual: $9 monthly
  • Enterprise: $40 monthly


To sum it up, these seven alternatives to Google Keyword Planner offer different features to improve your SEO game. Whether you want detailed insights, budget-friendly options, or easy-to-use tools, there’s something for everyone. Make your keyword research easier by choosing the right tool.

Consider trying SuiteJar—an SEO platform with features for effective keyword research. You might find its SEO capabilities helpful in elevating your search engine optimization efforts.

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