You may have questions about these things if you’re a digital marketer trying to rank high on search engines like your competitors. The best way to answer these questions and gain a competitive advantage is to analyze your competitors. Analyzing your competitors provides in-depth insights and a basis for making strategic decisions and creating a […]

Technical SEO, like on-page and off-page SEO, is an essential component of any SEO strategy.  It’s like the wiring inside a vehicle. You can have a good model vehicle [on-page SEO] and unlimited fuel supply [off-page], but without proper internal connectivity [tech seo], the vehicle wouldn’t move an inch.  So, the obvious question is how […]

Backlinks are essential for a website’s authority to grow. You need links from high-quality, relevant websites to rank in search engines. Of course, great material is crucial, but it’s difficult to move the needle only on the basis of content. Link building is integral to any digital marketing plan and has always been a key […]

Keywords are the cornerstone of digital marketing strategies. Therefore it is vital to select the right set of keywords for your strategy.  Now many candidates in the market can provide this, and one among them is AnswerThePublic. Though it’s a good tool for keyword research, marketers are looking into some alternatives as well. Primarily due […]

“The reality of SEO is the reality of any successful endeavor: It will take strategic, consistent, and sufficient efforts to rank well” But how can businesses ensure that their SEO efforts are sufficient and strategic? This is where SEO tools come into play. With so many businesses vying for the top spot on search engines, […]

For those new to the world of SEO and digital marketing, an hreflang tag is a little like a country code. Using the hreflang tag, it is possible to specify the language in which your linked content should be displayed. This is part of the international SEO, offering the language of the region. Though English […]

If you are new to the world of SEO and want to learn many ways to earn traffic through search engines then you will likely discover that getting your website listed as a Canonical Tag is one of the best ways. The reason it’s such a popular technique is because it gives Google an indication […]

Everything needs maintenance. Vehicles, gadgets…hell, even our body needs health checkups to stay fit and healthy. So, why would it be any different for websites?  I hear you.  That’s exactly why we do site audits. To search for errors, and potential threats and eliminate them before they could affect the website and cripple it.  So, […]

A website owner who wants their business featured on Google needs Search Engine Optimization (SEO), and it’s a long-term strategy.  There’s a lot to SEO, so getting started can take much work. It would help if you worked continuously on optimizing your site to ensure that your website will be able to attract customers organically. […]

Imagine driving your car to a destination, only to find that the direction on the sign points to a dead end. It is frustrating, right?  This is how many users feel when they click on a broken link. The same is true for bots that crawl your website. Although they don’t have feelings, they keep […]