7 Best B2B SEO Tools to Increase Organic Traffic in 2024

A successful search marketing campaign for B2B clients requires more than understanding SEO techniques. It’s about having the right set of tools to effectively manage technical challenges, refine keyword research, optimize content, and build powerful links.

That’s where B2B SEO tools come in – they’re designed to address the unique challenges associated with the B2B industry.

Here, we’ve rounded up seven of the best B2B SEO tools in 2024. Let’s jump in and see how these tools can elevate your website to the next level!

Best B2B SEO Tools in 2024

1. SuiteJar

SuiteJar is one of the best B2B SEO tools currently available in the market. It offers features that seamlessly assist you in optimizing your SEO strategy. With SuiteJar, you can elevate your website’s performance and achieve remarkable results.

The tool offers a complete range of features designed specifically for B2B businesses.

• First-page ranker
• Easy web analytics
• Competition analysis
• Keyword planner

i. First Page Ranker

The first-page ranker feature assists in achieving top rankings for your existing blogs on Google’s first page. It analyzes your website content and identifies the web pages with the highest potential for ranking. And you get all the insights you need to rank them as well. 

You can enter your website and access the total number of pages, pages requiring updates, current traffic, projected traffic, total impressions, and total keywords.

To obtain comprehensive insights about the page that requires updates, navigate to the ‘see the insights’ section. 

Here, you will find valuable information such as ranking keywords, secondary keywords, keyword recommendations, and the SEO Checklist.

ii. Easy Web Analytics

With the easy web analytics feature, you can seamlessly integrate your GA4 account into the tool and get all your essential data in a single location.

You will get the top pages on your websites with a high bounce rate, less bounce rate, high average spent, and less average spent. And you can export the data into CSV easily. 

iii. Competition Analysis

The competitor analysis feature provides a detailed analysis of your competitor’s websites. It will also give you insights into the DA, spam score, and estimated organic traffic data

And you will get the details about the traffic of every webpage on your website with the ranking keywords and the backlinks.

The keyword section will give you the type of keywords, search volume, keyword difficulty, competition level, traffic, CPC, organic ranking, overall ranking, and the URL.

The backlink section gives you details like title, from and to feature, the characteristics of the backlink, and the first and last seen. 

iv. Keyword Planner

The keyword planner feature gives you the data on keyword volume, SEO difficulty, CPC, and paid difficulty. This feature lets you choose the keywords you need for your B2B SEO. 

You will get the keyword trend history to know whether the trend is growing. 

SuiteJar Pricing

There are three main pricing plans available

• Lite – $9 per month
• Plus – $39 per month
• Pro – $49 per month
• Custom Plan

2. Ahrefs

Ahrefs is another recommended B2B SEO tool that helps you understand what areas your website needs improvement to rank even better. It provides features like backlink analysis, keyword research, competitor analysis, and an extensive range of SEO features. The advanced version has an in-depth site audit feature and other premium features. 

Keywords Explorer: Look into in-depth keyword research, helping users identify and target the keywords for their SEO strategy.

Rank Tracker: It provides real-time insights into website rankings, allowing users to monitor and optimize their performance on search engine results pages.

Competitor Analysis: The feature empowers users to gain valuable insights into competitors’ strategies, enabling informed decisions and a competitive edge.

Ahrefs Pricing 

• Lite: $99
• Standard: $199
• Advanced: $399
• Enterprise: $999

Further Reading: 11 Best Ahrefs Alternatives in 2024

3. Moz Pro

Moz Pro is an all-in-one SEO solution offering tools to elevate digital marketing strategies. Known for its user-friendly interface and features, Moz Pro simplifies the complexities of SEO. It features user-friendly tools for advanced keyword research, in-depth site crawling, and robust link analysis. 

Site Audit: It helps you crawl your site, uncovers technical SEO issues, and helps with improvements and fixes. 

Rank tracking: Tracking the performance of your targeted keywords in search engines is made easy with rank tracking.

Keyword research: You can discover keywords to target along with keyword difficulty, competitor research, and SERP analysis.

Moz Pro Pricing

• Standard – $99 monthly
• Medium – $179 monthly
• Large – $299 monthly
• Premium – $599 monthly

Suggested Read: 7 Top Moz Alternatives & Competitors

4. SEMrush

SEMrush specializes in advanced keyword research, competitor analysis, and robust backlink audits. A user-friendly interface empowers businesses to optimize their online presence effectively and stay ahead in the B2B landscape.

Keyword research: The keyword research feature helps you bring traffic to your website by apt keywords.

On-page SEO: The feature helps you get new ideas to improve your website’s health and SEO performance. 

Competitor analysis: Competitor analysis features help you increase website traffic and improve performance with competitors’ winning strategies.

SEMrush Pricing

• Pro – $129 monthly
• Guru – $249 monthly
• Business – $499 monthly

Also Read: Top 9 SEMrush Alternatives in 2024

5. Screaming Frog SEO Spider

Screaming Frog SEO Spider is another B2B SEO tool that excels in thorough website analysis. It efficiently finds broken links, evaluates meta descriptions, and optimizes technical SEO. This tool is user-friendly and ideal for businesses seeking to improve their technical SEO aspect.

Technical SEO Audit: The feature conducts a thorough technical SEO audit, addressing issues related to page structure, meta tags, redirects, site speed, and mobile-friendliness to ensure optimal SEO health.

Find Broken Links: This feature excels at locating and fixing broken links, enhancing user experience, and preventing adverse impacts on search engine rankings.

Generate XML Sitemaps: It allows users to effortlessly create XML sitemaps, facilitating efficient communication of website structure to search engines for improved indexing and visibility in search results.

Screaming Frog SEO Spider Pricing

• Free version available
• Paid version – $259 Per Year

6. BuzzSumo

Buzzsumo is a great SEO tool for beginners in content marketing strategy. It helps you research relevant topic areas, see their followers or subscribers on social media, and figure out how to reach them. The B2B marketer gets information from this and makes better decisions around the content area. 

Content Discovery: BuzzSumo excels in uncovering trending topics and viral content, enabling users to stay ahead in online trends.

Content Research: Empower your strategic content planning with BuzzSumo’s comprehensive research tools, providing valuable insights to enhance your content’s relevance and impact.

Monitoring: Stay in control of your online presence with a monitoring feature, allowing you to track content performance and adapt your strategies in real time.

BuzzSumo Pricing

• Content Creation – $199 monthly
• PR & Comms- $299 monthly
• Suite – $499 monthly
• Enterprise – $999 monthly

7. ChatGPT

By utilizing ChatGPT, an advanced AI chatbot, you can significantly enhance your strategic approach and streamline your content marketing efforts. Provide tailored prompts (queries), and you will receive responses structured according to your preferences, thanks to its robust natural language processing capabilities.

Example: Keyword Suggestion Query – “What are some trending topics in the digital marketing industry?” 

ChatGPT response will be like this:

And you must remember to double-check ChatGPT’s content because the ChatGPT isn’t always correct. So you can edit and make changes as per your preference.

Use Cases:

•  You can leverage ChatGPT for creative content ideas and productive brainstorming sessions.
•  Train ChatGPT to provide accurate and consistent answers to frequently asked questions.
• You can seek assistance in crafting engaging and shareable social media content.
• Utilize ChatGPT to draft professional and personalized email content efficiently.

Suggested Read: ChatGPT For SEO and Content Marketing

ChatGPT Pricing

• ChatGPT’s Free version available
• ChatGPT Plus – $20/month

Conclusion

In conclusion, these SEO tools offer a complete solution to enhance your website’s online presence and attract potential customers. However, remember that the key to success is selecting the tool most aligned with your needs.

If you’re looking for an all-in-one B2B SEO tool, you should definitely check out SuiteJar. It’s not just a tool but more like a trusted partner that will help you grow and succeed in the B2B SEO world.