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Top 13 SEO Tools for Startups in 2024

Apr 19, 2024 |   best seo tools for startups

“Content is the atomic particle of every business, and SEO is its core.”

Every business needs SEO to give it the shout-out it deserves on Google SERP. Your existence needs to reach your potential customers’ ears. 

Even with businesses spewing content left and right with chatgpt4 and AI tools, YOU NEED GOOD SEO! 

Many startups fear taking that side step, fearing an extra financial burden. What if we tell you that you can have everything everywhere all at once? You just need the right SEO tool. Don’t believe us? Check this out.

In this write-up, we’ll give you a detailed account of all the top SEO tools for startups. 

(PS: Some are affordable and deliver mind-blowing results, best for startups and small businesses without funds)

Take a look.

What to look for in SEO tools?

Hold on a minute before you rush to the list. First, you need to know what makes them great. 

You need to look for certain factors when choosing an SEO tool for your startup. Here is a checklist to help you:


Well, obviously, startups need to keep their finances in check. Look for the most affordable option. There are some free tools that have premium options, and there are paid tools that have free versions. 

Make use of anything that is available. 


Google has this annoying habit of changing its algorithm right when you get your ducks in order.  It gives Zero “ducks” on what you did up until that point; Google changes the rules on its whim.

So you need a tool that can adapt to this change fast and save you the hassle.

Minimal learning curve

You are trying to run a business smoothly and can’t employ new personnel to learn new tools or waste human resources while they master that tool.

Positive results are easier to achieve if the tool is easy to maneuver. So, choose the tool with the least learning curve.


Those who know SEO marketing know that there are multiple ways to reach your goal. Most of the time, the A/B testing of strategies is done to find the right one.

So, tools cannot be fixated on a single strategy-centered role. It needs to be flexible to help with the changes in strategy. For a startup, this feature can help them go a long way. 

The list below has tools that check all these features. We’ve got you covered on that front now. Find the right one for you.

13 Best SEO Tools For Startups

1. SuiteJar

Suitejar homepage

SuiteJar is a next-generation SEO and Content Marketing tool that is purpose-built for digital marketers. The tool is relatively new to the market, yet with its features and pricing plans, it is one of the best SEO tools for startups. 

It is easy to use and is suitable for businesses of all sizes. Performance marketers can leverage SuiteJar’s keyword planner to understand the keywords paid difficulty and CPC and streamline successful ad campaigns. 

Keyword planner feature in suitejar

SuiteJar provides a range of features to help SEO and Content marketing experts ease their jobs. Some common features the tool shares with other SEO tools are Rank tracking, broken link checker, and website auditor.

Key Features

Suitejar features
  • First-Page Ranker

This is a unique feature that helps you rank your existing blogs on Google’s first page.  It analyzes the website content and lists the web pages with the most potential to rank. Furthermore, it provides actionable insights into how to rank them on the first page of the search results.

  • Easy Web Analytics

 This is another unique feature that simplifies your analytics problem. GA4 is here, and it is not the easiest one to use. With SuiteJar’s Easy Web Analytics, you can integrate your GA4 account into the tool and get all your critical data at one glance. 

  • Webpage Tracker

This is a free and simpler version of SuiteJar’s First-Page Ranker. It provides you with the number of indexed pages, the pages that are up-to-date and outdated, and more. Though this feature does not provide insights to update your outdated content, it helps you understand when and what to update on your website.

Simple and easy-to-use Fairly new product
Affordable pricingLacks competitor analysis
Notify about the outdated content on your websiteBasic UI/UX design
Provide insights to optimize your outdated content and rank them on SERP results


suitejar pricing

SuiteJar offers a free version and a 14-day trial for its paid plans. The pricing starts at a meager $9 per month if you choose to bill quarterly. 

call to action prompting readers to sign up for suitejar

2. Google Search Console (GSC)


Google Search Console is a free service offered by Google to help monitor and maintain a site’s presence in Google Search results.  The fact that Google provides the tools and is free makes this an ideal SEO tool for startups. 

It gives you access to detailed data about your website’s performance on Google. It includes search queries used to find it, the number of people clicking on it in results pages, and more.  

Key Features 

  • Performance Report   

This provides data about your website’s visibility on Google. The data includes total clicks, impressions, average CTR, and average position for various queries.  

  • URL Inspection Tool  

This feature allows you to check and see how Google views a specific URL on your website. It provides indexing status and any detected errors and even allows you to request indexing for a particular page.  

  • Coverage Report 

It details which pages on your website are successfully indexed, which aren’t, and why.  This helps identify and fix any indexing issues.  

  • Mobile Usability Report 

You can check pages on your site to ensure they are mobile-friendly, which is crucial given the increasing importance of mobile search.  

It’s completely free to use.No real-time data
GSC provides direct information about any issues or improvements.It doesn’t always provide in-depth recommendations on how to fix them
It can be easily integrated with other Google products.The long-term historical analysis can be limited.
It offers an extremely user-friendly interface.


The tool is completely FREE.

3. Buzzsumo 

buzzsumo homepage

Buzzsumo, the content marketing platform founded in 2013, is loved by marketers around the globe. It has features like content research, performance insights, and competitor analysis needed for a marketer.

A single Buzzsumo subscription can get you large-scale content analysis from Facebook, Twitter, Pinterest, and Reddit based on trending topics. It has over 300 trillion engagements, with over 8 Billion articles updated on a regular basis.

Key Features

  • Social Analysis

You can access the performance of your page as well as your competitors.

  • Sentiment Analysis

AI-powered features can be used to assess the sentiment of social media content based on the words used.

  • Content Curation

Collaborate your content with teams to share feeds and feedback to streamline your process easily.

Has a huge arsenal of marketing toolsHaving these many tools makes it complex
Its Content Analyzer is top-classThe learning curve is slightly greater
Trending content ideasNot-so-accurate topic explorer feature
The learning curve is slightly greaterExpensive 


Buzzsumo pricing

An amazing 30-day free trial period is the most attractive part for startups. After the free trial, Buzzsumo offers 5 pricing plans ranging from $119 -$999. 

4. Spyfu 

spyfu homepage

Spyfu is an SEO and PPC research platform that facilitates “spying” competitors.

It uses its behavioral data to do content analysis and backlink poaching. You can refine your keywords by analyzing competitor tactics and grabbing a targeted market. Its ease of use makes it one of the leading platforms for PPC and SEO research tools.

While most tools show discrepancies in mobile devices, Spyfu flexes its adaptability.  The site’s fast reloading is commendable in both mobile and desktop environments.

Key Features

  • Keyword Grouping

Optimise keywords into groups according to your discretion to gain an edge over your competitors.

  • Keyword Overview: 

Get a detailed overview of all your keywords to know what works for you and what doesn’t.

  • Backlink Analysis 

Use Spyfu’s search bar as a backlink checker to know websites to target for your backlinking. This is arguably the best feature, as it gives you the number of links you need to include to rank on the first page.

User friendlyCriminally limited data in free and basic plans
Best tool for keyword researchBeginners have a tough time due to the learning curve for a tool of this magnitude.
Deep analysis pricey


spyfu pricing

Though they have free trials, they give you limited data in it.

The basic plan starts from $16 monthly to $39 annually. They clearly want you as an annual customer. Annual prices are a huge steal for startups and small businesses who want to “spy” on their competition.

5. Serpstat

SERPstat homepage

Serpstat is an all-in-one SEO platform that helps marketers optimize their websites for better search engine visibility. They offer a variety of tools and features, including site audit, backlink analysis, rank tracking, and more.   

Key Features

  • Keyword Research 

This feature identifies keyword trends, search volume, competition, and other essential metrics.  

  • Advertising Analysis  

It provides insights into competitors’ ad campaigns, keywords, and texts.  

  • Competitive Research 

This allows you to see your competitors’ top-performing pages, traffic sources, and other critical metrics.  

  • Backlink Analysis

The tool analyzes a domain’s backlink profile, including the number and quality of backlinks.  

Intuitive interfaceComparatively lower data accuracy
Affordable pricing tiersThe backlink database is limited
It offers detailed question-based keyword data
It allows users to analyze multiple domains at once.


SERPstat pricing

The pricing starts at $55 per month and also offers a custom plan for enterprises.

6. Ubersuggest 


If you have ever searched the term “digital marketing,” you will surely see the name Neil Patel pop up. This bald marketing maverick bought Ubersuggest and integrated it into its official website.

Since acquiring the tool, new features have been introduced, making it a go-to place for all marketers who want to create up-to-the-minute content. Content marketing involves data inclusion of the latest news. So, for startups who want to utilize the trending bandwagon, Ubersuggest is an amazing choice.

Key Features 

  • Content Ideas

Identify the best content ideas for the organic keywords with details like ranking difficulty. If you want to attract new clients, this feature can help you a lot.

  • SEO Overview

Startups can gain details of organic keywords, total traffic, and paid keywords.

  • Backlink Analysis

Fetch backlinks using different filters and get extensive data on those links.

Limited free searchesBuilt for larger screens only
Relevant content ideasFeatures may be considered as limited
Effective and easy-to-use keyword research tool
Minimal learning curve


Ubersuggest pricing

Startups who are low on funds can utilize the free basic version of Ubersuggest, albeit the features are limited. Also, there is a 7-day free trial for all paid plans. Businesses that want something extra can opt for their premium plans. It starts from $12 per month. 

7. Ahrefs 

Ahrefs homepage

11 billion keywords and more than 400 billion indexed pages, giving Ahrefs the accuracy of data from a trained SEO sniper.

This all-in-one SEO toolkit offers competitor research, link building, keyword research, website audit, content research, rank tracking, and mentions monitoring. It also has a vibrant community of SEO enthusiasts, which is astounding. 

Key Features

  • Keyword Explorer

This tool supports 10 search engine rankings and gives a detailed analysis of all the clicked and unclicked data. The centralized review and analysis feature compares backlinks and links with competitor websites to drive your SEO goals.

  • Customizable Dashboard

You can create custom dashboards to curate and highlight competitor data.  You can benchmark and monitor growth by comparing it with custom feeds. 

  • SERP Checker

Startups can use this feature to know the keywords they need to take advantage of. There is no geographical barrier to this, and you can search for any country you want.

Easy to useLocal SEO features need to improve
Complete competitor analysisLacks checks for bulk keywords
Has data for 171 countries Pricey for startups
Data for low-volume keywords are sometimes inaccurate


Ahrefs pricing

When moving to the subscription plans, they have a ‘Lite” plan, which supports 5 projects costing you $99/month (yes, it’s costly). Therefore, you can look into some Ahrefs alternatives as well.

8. SEMrush

SEMrush homepage

SEMrush leads the market as one of the most popular SEO tools in the market. You can run online marketing campaigns, do SEO, PPC, competitive research, and more. Though many prominently use it for content marketing and to manage online visibility, that’s just the tip of the iceberg.

SEMrush can be used to fix broken links and determine the keyword search volume and keyword tracking. Although they have such an extensive set of toolsets, their pricing is expensive. Here are some SEMrush alternatives you can look into. 

Key Features

  • Social Management

Reports performance of social media posts and campaigns and allows the creation, management, and scheduling of content to be shared across all channels.

  • Content Marketing

Whatever you want for your content marketing strategy, SEMrush can help you. SEO writing assistance, post tracking, content audit, and more.

  • Keyword Research

SEMrush offers comprehensive keyword research tools to find all genres of keywords.

Comprehensive keyword research Huge learning curve
Keyword variations are plenty Very expensive
Huge SEO tool database with 800M terms
Competitor analysis is easier 


SEMrush pricing

Standard functions are free but limited, and for advanced features, the price starts at $119.95/month.

9. MOZ 

MOZ homepage

Launched in 2004, Moz has taken a big bite from the SEO market. They were the pioneers in determining the authority and span of a website. Their Domain Authority (DA) and Spam score are widely utilized to weigh the quality of a website. 

Want to know how MOZ helps your SEO marketing campaigns?

  • It includes keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.
  • Track your site health, link building, and keyword performance to learn how they impact your SEO performance.
  • Analyse your competitors’ efforts, optimize your keyword research, and find new opportunities for link-building.

Key Features

  • SEO Auditing: 

 the one-stop for all your SEO needs. From technical SEO to competitor analysis, you name it, they have it.

  • Keyword Tracker: 

Using Keyword Explorer, businesses can find a variety of keyword suggestions for their products. This tool offers 500 million suggestions.

Yours and competitors’ detailed analysisUI interface is made for a knowledgeable audience
Huge Moz community that helps you understand the tool. They are live 24/7.The site audit feature needs an upgrade. Some tools do better audits at a lower price tag.
Metrics are accurate


MOZ pricing

There are many Moz features that are free to use, such as Link Explorer, Domain Analysis, MozBar, etc. However, Moz Pro costs $99 per month.

You can use a 30-day free trial option to try out Moz PRO.

Suggested Read: 7 Best Moz Alternatives and Competitors [2023-24] 

10. Answer the Public

Answer the public home page

Answer the Public is another SEO tool that visualizes search queries to generate content ideas. It helps you target keywords and create content that matches the search intent of your targeted customers. Using this tool, you can organize descriptive questions from searches, related queries, and comparisons.

Key Features

  • Visual Keyword Exploration:

 Presents search queries visually appealingly, making it easy to identify content opportunities.

  • Long-Tail Keyword Insights:

 Offers insights into long-tail keywords and questions related to your topic, helping create more targeted content.

  • Content Gap Analysis: 

Identifies content gaps by comparing your content with what users are actively searching for in your niche.

You can make your search topics relevant to the target audience by utilizing the available data.Exporting the data from the site to an Excel spreadsheet is impossible.
Visuals and charts are provided to illustrate the data.This software only shows you the topics related to the keyword you enter.
If you have a problem, the Public help desk can help you.Premium plans are costly.


Answer the public pricing page

Pricing plans for individual users start at $5 monthly, and pro and expert plans are available.

Although the premium plan of the tool is a bit expensive, you can check this blog for information on answer the public alternatives.

11. Screaming Frog

Screaming Frog home page

Screaming Frog is a comprehensive SEO analysis tool. That allows users to crawl websites’ URLs and fetch key elements to analyze and audit technical and onsite SEO. It’s widely used for SEO audits, finding broken links, analyzing page titles and metadata, and much more.

Key Features

  • SEO Auditing

This involves crawling your website to identify issues related to onsite SEO, such as duplicate content and broken links.

  • Find Broken Links

Instantly crawl a website to find broken links and other site errors. Then, you can fully export the errors and source insights to fix them or send them to a developer.

  • Integration with Google Analytics

 Enhances analysis by pulling in user data directly from Google Analytics

Comprehensive crawling capabilitiesIt can be resource-intensive on your computer
Extensive data extraction featuresFree version has a limit on crawl depth
Integration with other SEO tools
The pricing for the screaming frog spider starts at $259 per year.

12. SE Ranking

SE Ranking home page

SE Ranking is an all-in-one SEO tool that is easy to use. The feat offers features such as keyword research, competitor analysis, website audit, keyword rank tracking, and more. It is aimed at helping marketers and SEO professionals improve their online visibility

Key Features

  • Keyword Rank Tracker

 You can track your website’s rankings across different search engines and places.

  • Website Audit

 The feature scans your website for SEO issues and provides actionable suggestions.

  • Competitor Analysis

It offers insights into competitors’ SEO strategies, including their keywords and backlinks.

User-friendly interfaceSome features are limited in the basic plan.
Accurate tracking and detailed reportsAdditional cost for more keywords or projects
The tool is considered a bit pricey for small businesses.


SE Ranking pricing page

The pricing page of SE Ranking is divided into three categories: Essential, Pro, and Business.

13. Linkody

 Linkody Home Page

Linkody is the best SEO tool focused on backlink tracking and analysis. You will get complete insights about backlink analysis with DA, PA, TF, CF, and more. The tool helps users to monitor and manage their and their competitors’ backlinks efficiently.

Key Features

  • Backlink Monitoring: Automatically detects and monitors backlinks and notifies you about changes.
  • Link Analytics: Provides detailed reports and analytics on backlink profiles, including metrics like MOZ DA.
  • Disavow Tool: Helps to generate a disavow file easily to ignore spammy or harmful links.
Easy-to-use interface It mainly focuses on link analysis.
AffordableIt doesn’t have complete SEO suites.
Real-time backlink monitoring


 Linkody Pricing Page

The pricing plans are divided into five categories in the Linkody pricing package.

  • Webmaster – $14 per month
  • Advanced – $24 per month
  • PRO – $49 per month
  • Agency – $99 per month
  • Agency XL – $153 per month


The SEO tools on this list are amazing. 

Using these tools will save you tons of time and research to produce SEO-optimised content and reinvent your SEO tactics for the better.

It’s up to you to use them to their full potential to spice up your ranking in SERPs. 

Plus, many of the tools have free features or trials if you’re looking for something cost-effective! And if you want a completely cost-effective solution, give  Suitejar a go.

Take the next step and see what they have to offer – it may be just what you need to take off!

 Call to action for first rank pager feature of SuiteJar


1. What are the best SEO tools for startups?

Startups need SEO tools that offer functionality and affordability. Famous SEO tools include SuiteJar, Ahrefs, GSC, SEMRush, Buzzsumo, SpyFu, and Answer the Public. These tools are ideal for startups looking to enhance their online presence without spending a fortune.

2. What is the purpose of an SEO tool?

Search engine optimization tools are primarily used to improve a website’s visibility on search engines. Businesses can use SEO tools to optimize their online content, increase their ranking in search results, and generate more organic traffic.

3. Which is the best SEO tool for keyword research?

SuiteJar is one of the best SEO tools for keyword research. Startups can determine relevant and high-ranking keywords to ensure their content strategy is targeted and effective. Easily see keyword volume, SEO difficulty, CPC, and paid difficulty.