Google is changing.  Google announced the discontinuation of their universal analytics, which was the former standard used for Google Analytics reporting. Google will be permanently moving to its next-gen measurement tool GA4 (Google Analytics 4) by 1 July 2023, and by next, GA4 will be the new measuring standard.  Changes have been made in the […]

Did you know that a one-second delay in webpage load time can reduce conversions by 7%? As website competition increases, every second counts, so the loading speed of your website is not just a metric but a critical component of success. Therefore, you have to set up your website speed correctly so you can reduce […]

Keyword gap analysis helps in identifying gaps in your keyword strategy. It’s a process of comparing your website’s keyword performance against your competitors to identify the keywords they rank for, which you need to do.  This helps enhance your SEO strategy, drive more organic traffic, and improve your site’s visibility and ranking on search engines. […]

A key component of your website’s search engine optimization strategy is off-page SEO, which boosts your site’s authority from outside. An important part of off-page SEO is link building, a process where you get links from other sites to enhance your site’s authority and search engine rankings. There are two main types of linking: dofollow […]

Are you looking to improve your on-page SEO strategies to align with Google’s advanced algorithms?  Keyword Clustering is the answer. Keyword clustering involved extensive keyword research and a keen intuition to discern patterns and relationships among search terms. Think of it as organizing keywords into groups that share similarities or are related. It’s about making […]

The title tag of your business website plays an essential role in how your audience interacts with it in Google search results. Therefore, optimizing title tags for SEO should be the top priority in your on-page SEO strategies.  Unfortunately, many people make mistakes when creating title tags, significantly impacting their SEO performance.  In this blog, […]

When integrating technical SEO on your site, one of the skillsets you’ll need is schema markup (also known as schema or structured data). It enables search engines such as Google to crawl and, more importantly, interpret the information on your site in order to provide the best results to users. In addition, schema markup is […]

What is SEO Keyword Mapping? SEO Keyword Mapping is assigning specific keywords to appropriate pages on your website based on detailed keyword research. This strategic approach organizes your keywords effectively and aligns your content with user search intent, enhancing site structure and SEO performance.  If you want to achieve optimal results when it comes to […]

A good SEO strategy is all about looking ahead and preparing for what’s coming. This helps you feel more secure about your business’s future.  In SEO, there’s a method called SEO Forecasting.  It involves predicting your website’s performance changes by analyzing various metrics to anticipate future search positions and effectively support your digital marketing campaigns.  […]

Are you looking to gain insights into the website’s future performance and drive more traffic? Here comes SEO forecasting. SEO forecasting is the practice of using data-driven analysis to predict future search engine rankings of a website. It’s all about using data and insights to predict where your website might rank in search engine results […]