Word in the streets has been that you will now be able to link your Google Search Console with your GA4 (Google Analytics 4), and there is no need to worry about compatibility!
Google has initiated this new support to make it more user-friendly and comprehensive for users to understand the performance of their content and act upon it.
Aren’t quite sure what Google search console is?
Google Search Console is a customized tool for content creators and publishers to help them comprehend the relationship between audiences and their website content. You basically get an overview of how This new experience is powered by data from both Google Search Console and Google Analytics.
Simply put, you get visual proof of where your website stands regarding search results, What type of queries lead to clicks, how it influences user behaviour and how many users convert, etc.
That said, let’s get a visual understanding of integrating the Google Search Console and Google Analytics 4!
Ensure that you have authorization from either the Editor or Administrator for the Google Analytics 4 property you intend to integrate your Google Search Console account with:
Ensure that the email address you use to access your GA4 property is the same email address that you use to access your Google Search Console.
Note: You must be an authorised Website owner.
Before you integrate both entities together, ensure that your Google search Console and GA4 property are currently collecting data for your site.
Go to your GA4 property and click on the ‘Admin’ option from the drop-down menu.
Once you click on the Admin option, go to the ‘Property’ column, scroll down and click on the ‘Search Console Linking’ option from the ‘ Product Linking’ division.
Click on the ‘Link’ option!
Upon clicking on the Link option, you get a side relay below the image to choose accounts. Click on ‘Choose accounts’
You get to see another side relay which showcases all the Search console properties for which you are an authorised website owner. You can check the box which displays the Search Console property that you intend to link your GA4 with.
Click on the ‘Confirm’ option, which is present in the top right corner.
Click the ‘Next’ button
Upon that, click the ‘Select’ option to select the web data stream for your site:
Select the web data stream for which you’re setting up the Google Search Console:
You can view the data stream that you selected under the ‘Select Web Stream’ option. Click on to the ‘Next’ button:
Go through your configuration settings and click on the ‘Submit’ button
Voila! You just linked your Google Search Console to your GA4 property!
You should be able to view a ‘Link Created’ relay like the image showcased below:
Let’s take it up a notch now. What do you get by integrating SuiteJar with Google Search Console?
So, SuiteJar is an SEO tool that has all the functionalities to produce the right content that helps you attract web traffic. And when integrated with Google Search Console, you get to
Once you connect SuiteJar with your Google Search Console and Google Analytics 4, you get all the data from one entity.
SuiteJar will produce all the necessary data for all your SEO and content marketing activities, and you wouldn’t have to juggle between applications to analyze data.
With that being said, Good for SEO enthusiasts and content marketers that Google has decided to facilitate compatibility between both platforms (Search console & GA4). But, what’s even better is the fact that you get to integrate a compatible SEO tool like SuiteJar and access all forms of data from one place, thus making your campaigns an effortless masterpiece!