Every business wants their ROI to become more profitable. Increasing your marketing expenditure isn’t a smart move. Your sales and revenue may increase, but your net profit margin will remain the same. Conversion rate optimization is one proven method to gain higher revenues without expanding your budget. It is an activity of generating more number […]

Let me ask you a simple question. Why do you buy a product from a particular brand? The answer usually revolves around the following reasons. You  – Trust the product – Believe in the product  – Like the product – Heard better about the product What if I say you can achieve all the above […]

For any online business or brand, it has become essential to show its online presence to drive organic sales. To make the most of it, you must push your website to rank higher through the best SEO practices and the right keyword usage. The work of an SEO analyst is ever-ending as search engines constantly […]

If you are a newcomer to the SEO industry, you might need to become more familiar with spam scores or penalties related to it.  Your website’s search engine rankings can be threatened by a number of factors. Having ‘spam backlinks’ on your website is one of the major concerns every professional should be concerned about. […]

Core Web Vitals is Google’s attempt to converge quality signal standards essential to delivering a great user experience. There are many tools to detect and measure website performance. It is important for businesses, marketers, and web developers to monitor the performance of their websites. Website owners shouldn’t have to be performance experts to understand how […]

SEO is a fierce battleground, and it is essential to stay on top!  That is why some business leaders resort to black-hat SEO techniques to outperform their competitors.  When it comes to search engine marketing, generally, there are two ways in which marketers approach it: Black hat and white hat SEO.   In this article, we’ll […]

Permalinks are one of the most overlooked parts of building a website. While you probably don’t think about them every day, keeping your site’s permalinks updated is vital to ensuring that you stay top-of-mind for search engines. Permalinks are URLs that will serve up a specific article on your site. If you have readers who […]

You’ve just created your first website and are on the search engine results page (SERP) for the first time. You see a pattern of keywords or ‘tags’ related to your business, but you notice something missing — no one is linking to your site! You realize that amazing content is essential. That’s exactly where Anchor […]

Google has released a major update to their Helpful Content algorithm that is supposed to surface more helpful content across all of their platforms. So, what’s the big deal? Well, for starters, this update could mean better results for your search engine ranking when you’re looking for information or advice. Secondly, it could provide you […]

Mastering SEO optimization can be complicated, especially if you’re just getting started. Luckily, choosing the best SEO tools is simple. There are many SEO tools that are available in the market and most of them are paid.  However, when you are just starting your SEO journey, using some paid tools might not be feasible.  Don’t […]