If you are a newcomer to the SEO industry, you might need to become more familiar with spam scores or penalties related to it.  Your website’s search engine rankings can be threatened by a number of factors. Having ‘spam backlinks’ on your website is one of the major concerns every professional should be concerned about. […]

Core Web Vitals is Google’s attempt to converge quality signal standards essential to delivering a great user experience. There are many tools to detect and measure website performance. It is important for businesses, marketers, and web developers to monitor the performance of their websites. Website owners shouldn’t have to be performance experts to understand how […]

SEO is a fierce battleground, and it is essential to stay on top!  That is why some business leaders resort to black-hat SEO techniques to outperform their competitors.  When it comes to search engine marketing, generally, there are two ways in which marketers approach it: Black hat and white hat SEO.   In this article, we’ll […]

Permalinks are one of the most overlooked parts of building a website. While you probably don’t think about them every day, keeping your site’s permalinks updated is vital to ensuring that you stay top-of-mind for search engines. Permalinks are URLs that will serve up a specific article on your site. If you have readers who […]

You’ve just created your first website and are on the search engine results page (SERP) for the first time. You see a pattern of keywords or ‘tags’ related to your business, but you notice something missing — no one is linking to your site! You realize that amazing content is essential. That’s exactly where Anchor […]

Google has released a major update to their Helpful Content algorithm that is supposed to surface more helpful content across all of their platforms. So, what’s the big deal? Well, for starters, this update could mean better results for your search engine ranking when you’re looking for information or advice. Secondly, it could provide you […]

Mastering SEO optimization can be complicated, especially if you’re just getting started. Luckily, choosing the best SEO tools is simple. There are many SEO tools that are available in the market and most of them are paid.  However, when you are just starting your SEO journey, using some paid tools might not be feasible.  Don’t […]

Answer engines have evolved from search engines. And very advanced ones. Their job is to find, analyze, and arrange online content in order to show browsers meaningful results to them and fulfill their requirements. To ensure that your content is accessible to as many readers as possible, you should first focus on making it visible. […]

One of the most underestimated SEO approaches is keyword cannibalization. In fact, certain SEOs suggest that it does not exist, which adds to the misunderstanding and creates even more myths. However, keyword cannibalization is a problem for several websites, and it can seriously harm your rankings. It’s just that it’s probably not what you think […]

Local SEO involves optimizing your company’s website so that it shows up higher in map listings on major search engines such as Google. As a result, when your local target audience searches for relevant terms, they are more likely to find your website. This involves including your company’s address and city name in the proper […]