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Outrank Competitors in 2024 with These Keyword Gap Analysis Tools

Feb 26, 2024 |   Keyword Gap Analysis Tools

Keyword gap analysis helps in identifying gaps in your keyword strategy. It’s a process of comparing your website’s keyword performance against your competitors to identify the keywords they rank for, which you need to do. 

This helps enhance your SEO strategy, drive more organic traffic, and improve your site’s visibility and ranking on search engines.

You can identify these opportunities using an appropriate keyword gap analysis tool. These tools help identify the ranking keywords of your competitors and provide insights into their content strategy, backlink profile, and other SEO metrics.

This blog will discuss the 7 best keyword gap analysis tools in 2024. By comparing each tool’s unique features and benefits, you can select the one that suits your requirements.

Best 7 Keyword Gap Analysis Tools in 2024

Here, we will explore the top keyword gap analysis tools for 2024 that facilitate your keyword gap analysis.

1. SuiteJar

SuiteJar is the best tool for anyone looking to enhance their website’s SEO through practical keyword gap analysis and content optimization. You’ll receive data on keywords or phrases to incorporate into your content, aligning with popular search queries to boost topic authority and SERP rankings.

 It’s an advanced keyword research tool by growth.cx, with essential features like a keyword planner, first-page ranker, easy web analytics, and competitor analysis. 

Gain valuable insights such as keywords, search volume, keyword difficulty, competition level, traffic, CPC, organic ranking, overall ranking, and the corresponding URL.

Key Features

  • First Page Ranker

This feature assists in identifying web pages with the potential to rank on Google’s first search results page. It provides insights on areas for improvement, aiming to elevate your page to the top position in search results. 

  • Keyword Planner

This feature provides valuable insights on your suggested keywords, including search volume, SEO difficulty, paid difficulty, and cost per click. Additionally, this feature offers trends related to your selected keyword.

  • Easy Web Analytics

Enhance web analytics effortlessly by integrating it with GA4 data and visualizing all your information in one location.

SuiteJar Pricing

The pricing plan of suitejar is available in three types

  • Lite – $9 per month
  • Plus – $39 per month
  • Pro – $49 per month
  • Custom Plan

2. Ahrefs

Ahrefs’ SEO tool offers advanced features for keyword research and gap analysis. With a wide array of tools, including the keywords explorer, it provides everything needed to excel in the keyword competition. The keyword database ensures access to the latest information for practical work.

Ahrefs Pricing

  • Lite: $99 per month
  • Standard: $199 per month
  • Advanced: $399 per month
  • Enterprise: $999 per month

3. SEMrush

SEMrush position tracking tools are particularly potent for keyword gap analysis. That allows you to pinpoint the strengths and weaknesses of your SEO strategies with precision. A complete analysis of your competitors’ organic and paid search strategies provides crucial insight into keyword opportunities.

SEMrush Pricing

  • Pro: $129 per month
  • Guru: $249 per month
  • Business: $499 per month

4. SpyFu

SpyFu is a comprehensive keyword research tool that strengthens users’ ability to perform thorough research and identify the keywords driving traffic to competitors’ websites. With functionalities such as competitor analysis, PPC keyword insights, and SEO rank tracking, SpyFu delivers actionable intelligence to advertising strategies.

SpyFu Pricing

  • Basic Plan: $9 per month
  • Pro Plan: $49 per month
  • Professional: $79 per month

5. The Hoth’s

The Hoth’s Keyword Planner is another keyword research tool that helps users find the most relevant and high-volume keywords for their website. With features like search volume data, related keyword suggestions, and competition analysis, it provides valuable insights to improve your content strategy and boost search engine rankings.

The Hoths Pricing

  • Hoth * 500: $500 per month
  • Hoth * 1000: $1000 per month
  • Hoth *2500+: $2500 per month

6. Moz Pro

Moz Pro offers a variety of features for website analysis, keyword research, and link building. The tool makes it easy to track your website’s performance and stay ahead of the competition. Its keyword explorer tool allows for detailed keyword research, while its site crawler feature identifies technical SEO issues that may be hindering your website’s SEO.

Moz Pro Pricing

  • Standard: $99 per month
  • Medium: $179 per month
  • Large: $299  per month
  • Premium: $599 per month

7. RankingGap

The RankingGap SEO tool offers an in-depth analysis of keyword rankings, competitor insights, and website performance. Its customizable dashboards simplify tracking your SEO progress. Additionally, it provides backlink monitoring and on-page optimization tips to enhance search engine rankings. This is a great tool for users who want a cutting-edge but easy-to-use tool.

RankingGap Pricing

  • Basic: $29 per month
  • Premium: $49 per month
  • Agency: $59 per month

Suggested Read: Best Competitor Analysis Tools in 2024


The best keyword gap analysis tool is the one that aligns best with your SEO goals and project requirements. Each of the tools mentioned in this article offers a unique set of features and pricing options to cater to the needs of businesses of all sizes and budgets.

Choose the best SEO tool by remembering that keyword gap analysis is key to beating your competitors and driving more traffic. Get Suitejar if you are looking for an affordable keyword research tool that has all the features you require.

Also Read: How To Choose The Right SEO Tool For Your Business