Best Competitor Analysis Tools for SEO [2024]

You may have questions about these things if you’re a digital marketer trying to rank high on search engines like your competitors.

• How does my competitor approach their business?
• Which conversion methods are they using?
• What keywords are they using?
• How many quality backlinks do they have?
• And more…

The best way to answer these questions and gain a competitive advantage is to analyze your competitors. Analyzing your competitors provides in-depth insights and a basis for making strategic decisions and creating a competitive advantage.

The easiest way to accomplish this is by using the best tools for competitor analysis. A competitor analysis tool can assist you in understanding what your competitors are doing so that they can improve their strategies and remain competitive.

With several tools available to provide insights, selecting the right tool is crucial. In this blog, we will examine the top 9 competitor analysis tools for 2024.

A Quick Overview of Competitor Analysis Tools

Here is a quick overview of the 9 best SEO tools for competitor analysis in 2024

SI No	Competitor Analysis Tool	Key Features	Pricing (starts from)
1	SuiteJar	Competitor analysis, backlink checker, keyword planner	$9 monthly
2	Ahrefs	Site explorer, content gap analysis, keyword analysis	$99 monthly
3	SE Ranking	Competitor analysis, backlink analysis, keyword rank tracking	$44 monthly
4	Semrush	Keyword research, paid advertising, backlink analysis	$129 monthly
5	Ubersuggest	Competitor analysis, top page insights, backlink analysis	$20 monthly
6	Moz	Domain analysis, moz bar extension, keyword explorer	$99 monthly
7	Mangools	Backlink analysis, SERP checker, competitor analysis	€19 monthly
8	SpyFu	Keyword track, Google Ads Advisor, keyword insights	$9 monthly
9	Serpstat	Competitor research, backlink analysis, site audit	$45 monthly

Top Competitor Analysis Tools For SEO in 2024

We’ll show you the best competitor analysis tools for 2024, how they work, and why they matter.

Let’s get started

1. SuiteJar

SuiteJar is one of the best competitor analysis tools you can use.  It offers a range of features you need to keep up with competitors. The tool offers detailed insight into your competitors’ performance and allows you to gain a significant advantage over them.

The Competitor analysis feature provides a detailed analysis of your competitors’ websites. The tool offers critical metrics such as domain authority, spam score, estimated organic traffic, specific page traffic, and insights into their keywords and backlinks. 

Key Features

• Backlink Checker:

This feature lets you view your website’s backlink profile, including source, anchor text, target URLs, and the first and last scenes. This will enable you to manage your backlink portfolio effectively and find new opportunities for linking based on the analysis of your competitors.

• Keyword planner:

The feature provides statistics regarding keyword volume, SEO difficulty, CPC, and paid difficulty. You can choose the keyword most appropriate for your advertising campaigns. Furthermore, the keyword trend history will give insight into whether the trend is growing. The tool also provides keyword insights from more than 100 countries around the world.

• Easy Web Analytics

The GA4 is a new release, and finding and tracking all your desired data can be tough. With this feature, you can integrate your GA4 account and view all your critical data in one place. 

Pricing

Pricing begins at $9 per month, and other pricing packages are also available.

2. Ahrefs

Ahrefs is an all-in-one local SEO tool that analyzes all aspects of your competitors’ digital footprints. You can track everything from content and backlinks to keywords and PPC ads. You can figure out original content ideas with the Ahrefs tool by identifying content gaps and studying backlink strategies. 

Key Features

• Site Explorer:

Analyze any website’s organic search traffic and backlink profile in detail.

• Content Gap Analysis:

This feature allows for a strategic content development plan by highlighting gaps and ensuring your material remains competitive and relevant.

• Keyword Analysis:

It helps you determine what keywords drive traffic to your competitors’ sites, allowing you to improve your keyword strategies for better rankings and visibility.

Pricing

Pricing starts at $99 per month; the tool is available in several pricing options.

Visit this blog to learn about the top Ahrefs alternatives that are free and paid.

3. SE Ranking

SE Ranking is another SEO competitor analysis tool providing essential insights into SEO in any domain. Analyze who is bringing in traffic from other countries and regions, what keywords they are using, what referring domains they are using, and which ads they are using.

Key Features

• Competitor Analysis:

The feature provides a detailed analysis of competitors’ SEO and PPC strategies, offering key metrics such as keywords, ad copies, and traffic estimates.

• Backlink Analysis:

You can analyze competitors’ backlink profiles, find sources, and improve your link-building strategy.

• Keyword Rank Tracking:

Users can monitor competitors’ keyword rankings in real-time, allowing them to adapt SEO strategies.

Pricing

A monthly subscription to the service begins at $44, a pro package is available for $87 a month, and a business package is $191 a month.

4. SEMrush

SEMrush is well known for providing an in-depth understanding of competitor websites through competitor analysis. Semrush delivers a comprehensive view of competitor rankings, enabling strategic decisions to be made to allow your website to compete successfully in search engine results.

Compared to other SEO tools, semrush is quite expensive, and you have several SEMrush alternatives to choose from.

Key Features

• Keyword Research:

This feature gives you insights into their competitors’ top-performing keywords, traffic sources, and content performance.

• Paid Advertising:

You can refine their paid advertising strategies using this feature, which provides insights into ad copies, budgets, positions, and other vital metrics.

• Backlink Analysis:

It provides a detailed analysis of competitor linking strategies, which can be used to improve one’s own link-building efforts and overall domain authority.

Pricing

Pricing for SEMrush starts at $129 for the pro package, and other packages are also available.

5. Ubersuggest

UberSuggest tool is another competitor analysis tool that was made for analyzing SEO competitors. You can find out what keywords they’re using and which pages rank well by entering their domain. In addition, Ubersuggest’s keyword suggestion function helps you discover long-tail keywords.

Key Features

• Competitor Keyword Analysis:

This feature allows you to analyze your competitors’ keywords in detail and identify the types of keywords they are targeting.

• Top Pages Insights:

You can analyze which pages perform best for specific keywords, providing valuable insights into content strategy and optimization.

• Backlink Analysis:

Link-building strategies can be refined by analyzing competitors’ backlink profiles and their sources and quality.

Pricing

Pricing begins at $20 for the business plan and $40 for the enterprise plan.

6. Moz

The Moz competitor analysis tool provides valuable features such as Domain Authority, which indicates the importance of a site to Google. With MozBar, you can quickly determine how long your competitors have been in business and how many other sites link to them. You can also find out the target keywords your competitors are using with the help of Moz.

Key Features

• Domain Authority Analysis:

According to Google, you can use Moz’s Domain Authority metric to see how authoritative a competitor’s website is.

• MozBar Browser Extension:

Using the browser extension, you can analyze competitor sites on the fly, gaining insights into backlink strategies, longevity, and overall online presence.

• Keyword Explorer:

Keyword Explorer lets you thoroughly investigate your competitors’ keyword strategies. Search engine rankings can be improved by identifying gaps and opportunities in keywords.

Pricing

The price starts at $99 and includes different packages, including medium, large, and premium.

Also Read: Top Moz Competitors and Alternatives

7. Mangools

Mangools is positioned as a user-friendly and affordable SEO tool for competitor analysis that caters to the needs of SEO competitors for competitive analysis. The tool provides insights into search traffic, suggests relevant keywords, and offers local SEO tips through its SERP checker.

Key Features

• Backlink Analysis:

Backlink analysis with mangools simplifies understanding competitors’ link-building strategies and improves website authority.

• SERP Checker:

It simplifies competitor analysis for strategic SEO decision-making by assessing page authority and keyword research.

• Competitor Analysis:

You can get quick insights into competitor keywords and well-ranking pages to refine their strategies.

Pricing

The pricing of Mangools starts at €19 for entry-level and varies depending on the package you choose.

8. Spyfu

You can use Spyfu to gain a more detailed understanding of your niche’s competitors by uncovering keywords. Gain valuable insights into paid traffic strategies by tracking your company and competitors’ historical ranking trends. Discover what your competitors paid for so you can refine your strategy and stay on top.

Key Features

• Competitor Keyword Tracking:

It tracks competitors’ keywords, provides insights into their SEO strategies, and allows you to optimize them.

• Google Ads Advisor

Using this tool, you can analyze the bidding history of your competitors’ Google Ads campaigns and determine which keywords are most profitable for your site.

• Keyword Insights:

With this feature, you can find out what competitors are paying for and refine their paid ads.

Pricing

The basic plan starts at $9 per month, the pro plan costs $49, and the professional plan starts at $79 per month.

9. Serpstat

Serpstat, an SEO platform, simplifies competitor analysis by providing a single location to view your website and competitors. You can keep track of your competitors’ real-time rankings on Search Engine Results Pages (SERPs), helping you stay informed and adaptable to the ever-changing digital environment.

Key Features

• Competitor Research:

Keywords, backlinks, and overall SEO performance can all be analyzed with Serpstat’s competitor analysis feature.

• Backlink Analysis:

Using this feature, you can identify quality sources and formulate strategies for building a solid link profile by looking at their competitors’ links.

• Site Audit

Your website can be improved with detailed recommendations, and all the technical issues can be sorted according to their priority.

Pricing

Serpstat is available for a monthly fee of $45; other pricing packages are also available.

Conclusion

As you can see, there are several SEO tools available on the market that can be used to analyze your competitors. With the right competitor analysis tool, you will make all your work easier and get all the points from your peers’ businesses.

Throughout this blog, we have discussed the top competitor analysis tools for SEO that can help you increase your business’s online visibility. However, the tool you select should solely depend on your needs and how efficient the tool is in meeting those needs.

How can you do this? First, define your requirements. Afterward, avail of the free versions and trials offered by the tools we have discussed. This way, you can experience how efficient each tool is. 

Start with SuiteJar! 

It’s an SEO tool that provides all the features you need for competitor analysis. You can save time, be more productive, and make more informed decisions as your SEO campaign progresses.

FAQ

1. Which tool is used for SEO competitor analysis?

Various tools are available for competitor analysis, and the choice depends on the goals and industry. The most popular tools include SuiteJar, Ahrefs, Moz, and SpyFu.

2. How do you do a competitor analysis?

An analysis of competitors should consist of several steps, such as identifying competitors, gathering information, conducting a SWOT analysis, analyzing digital presence, and monitoring keywords using SEO tools.

3. What is SEO competitor analysis?

An SEO competitor analysis involves evaluating competitors’ online presence and search engine optimization strategies. It analyzes keywords, backlinks, content quality, and overall site performance to identify areas for improvement and opportunities to outrank competitors on search engines.

4. What is the best SEO tool for competitor site analysis?

 Several tools can be used to analyze SEO competitors. SuiteJar, Ahrefs,, SE Ranking, and Moz are the most popular ones. It is important to remember that your choice of a tool depends on your specific needs, budget, and preferences.