Outdated content can reduce your website’s general authority in search results. In fact, removing or revitalizing outdated content can enhance your online visibility and Google rankings. By ensuring that content is as exact as possible, removing outdated content can enhance the user experience and strengthen your brand’s reputation.  Luckily, Google Search Console has an Outdated […]

When integrating technical SEO on your site, one of the skillsets you’ll need is schema markup (also known as schema or structured data). It enables search engines such as Google to crawl and, more importantly, interpret the information on your site in order to provide the best results to users. In addition, schema markup is […]

Have you noticed how difficult it is to generate referral traffic from search engines like Google? And it isn’t just that the competition has gotten tougher (though it has!). It’s also because Google has outgrown its ten blue links, and its organic search results aren’t deriving as much traffic as they once did. How do […]

When it comes to improving your rankings, an XML sitemap can be a great ally.  This protocol allows Google and other major search engines to perfectly understand the layout of the website while crawling it. It was first presented by Google in 2005, and Microsoft and Yahoo joined the protocol a year later.  Sitemaps are […]

Word in the streets has been that you will now be able to link your Google Search Console with your GA4 (Google Analytics 4), and there is no need to worry about compatibility!  Google has initiated this new support to make it more user-friendly and comprehensive for users to understand the performance of their content […]

Answer engines have evolved from search engines. And very advanced ones. Their job is to find, analyze, and arrange online content in order to show browsers meaningful results to them and fulfill their requirements. To ensure that your content is accessible to as many readers as possible, you should first focus on making it visible. […]

Local SEO involves optimizing your company’s website so that it shows up higher in map listings on major search engines such as Google. As a result, when your local target audience searches for relevant terms, they are more likely to find your website. This involves including your company’s address and city name in the proper […]