Top Technical SEO Tools to Improve Your Website Health
Jul 31, 2023 | Athira K
Technical SEO is an important aspect of any successful SEO strategy. It is vital to ensure that your website is easily discoverable, navigable, and engaging. Without it, you won’t be able to maximize the potential of your website in terms of organic visibility and positioning.
With proper technical SEO tactics, you can ensure good website health. This keeps your site running smoothly and sends positive signals to search engine algorithms, boosting your organic search rankings.
So how can you understand the health of your website? That’s where technical SEO tools come into play.
Fortunately, there are plenty of great tools available to help you get the job done right. Here are some of our top picks for technical SEO tools that will help you improve your website’s overall health.
A Quick Overview of the Best Technical SEO Tools
| S No | Technical SEO tools | Key Features | Pricing [Starts from*] |
|---|---|---|---|
| 1 | SuiteJar | First Page Ranker, Outdated Pages, Easy Web Analytics, Keyword Planner, Website Auditor, Broken link Checker | $9 per month |
| 2 | Google Search Console | Index Coverage, Structured Data Testing Tool, Mobile Usability Report | Free |
| 3 | Screaming Frog | First Page Ranker, Outdated Pages, Easy Web Analytics, Keyword Planner, Website Auditor, Broken Link Checker | $259 per year |
| 4 | SEMrush | Site Crawl, On-Page Audit, Competitor Analysis, Backlink Analysis, Keyword Research | $119 per month |
| 5 | MOZ Pro | Site Crawl, Link Analysis, Keyword Research, Domain Authority Checker | $99 per month |
| 6 | GTmetrix | Page Speed, Waterfall Analysis, Custom Reports | $51 per month |
| 7 | Ahrefs | Site Audit, Keyword Analysis, Backlink Analysis, Competitor Analysis | $99 per month |
7 Best Technical SEO Tools
The following are some of the top 7 technical SEO tools you can try out for your business. Go through each tool and choose the one that best fits you.
1. SuiteJar
The first on the list of our best technical SEO tools is SuiteJar. It is a comprehensive SEO and content marketing tool that helps marketers improve their website’s performance. Its website auditor lets you with a complete analysis of your website’s health. This includes page speed, broken links, missing sitemaps, and other core web vitals.
It also offers a technical SEO checklist for you to work with. You can go through each error and fix it with the help of the “How-to Guides” offered by the tool.
Let’s see some of the unique features offered by the tool that made it the first in the list of these technical SEO tools.
Key Features
- First Page Ranker
This is a one-of-a-kind feature that helps you identify the potential of your existing content to rank and help you achieve it. It analyzes your website and lists the web pages in priority order that have the most potential to rank if optimized properly.
Also, it offers actionable insights into how to optimize, including the keywords to add, broken links to fix, FAQs to add, and more.
- Outdated Pages
It is imperative that you update your old content to keep your website up-to-date, and this feature can help here. It will help you understand which web pages have outdated content and which are up-to-date.
- Easy Web Analytics
Universal Analytics is no more, and GA4 is quite complex to use. This feature helps you make sense of your GA4 data. It collates and visualizes all your crucial GA data in one place.
Pricing
The tool offers a free version and a 14-day trial for its paid plans. The pricing starts at a meager $9 per month.
2. Google Search Console
Google Search Console is a must-have tool for any website owner looking to optimize their technical SEO efforts. It provides valuable insights into how Google crawls and indexes your site, as well as any issues that may be affecting its performance.
Additionally, you can generate detailed reports of these data for further analysis. Thus making it a valuable technical SEO tool to have.
Key Features
- Index Coverage
This tool helps you identify any issues with how Google is crawling your website, such as pages not being indexed or indexed incorrectly.
- Structured Data Testing Tool
This tool allows you to test and validate the structured data on your site, ensuring that it meets Google’s standards.
- Mobile Usability Report
This report provides insights into any issues with your website’s mobile compatibility. The issues include text that is too small or links too close together.
Pricing
Google Search Console is completely free.
3. Screaming Frog SEO Spider
Screaming Frog SEO Spider is a popular SEO audit tool that helps you crawl websites. Like Google, it will check for any potential issues, such as broken links, duplicate content, or missing metadata.
It’s an invaluable resource if you’re looking to ensure your website is properly optimized for search engines. Though it is a good technical SEO tool to have, the pricing is quite expensive.
Key Features
- JavaScript Rendering
Screaming Frog’s JavaScript rendering feature enables you to crawl websites with JavaScript content. This allows you to identify and fix any issues with how search engines are crawling your website.
- Generate XML Sitemaps
This tool allows you to generate an XML sitemap of your website. Sitemaps, if you didn’t know, help Google understand the structure of your site and improve its crawlability.
- Site Visualizations
Screaming Frog’s site visualization feature enables you to view a graphical representation of your website. As a result, you can quickly identify any issues with the structure of your site.
Pricing
The pricing starts from $259 per year up to 4 licenses.
The major problem here is that the tools only focus on the technical aspects. Meaning you will need other tools for planning proper SEO strategies.
4. SEMrush Technical SEO Audit Tool
SEMrush is one of the leading all-in-one SEO tools in the market. Its SEO audit tool helps you quickly identify any technical problems on your website. From determining how well your website responds to mobile searches to finding out whether there are any broken links, it can help you.
Key Features
- Site Crawl
This feature allows you to crawl through your website and identify any potential issues with the structure of your site. You can find errors like broken links, duplicate content, or missing metadata.
- On-Page Audit
The on-page audit feature helps you quickly identify any issues with how your pages are optimized for search engines. Also, it provides insights into any potential areas of improvement.
- Competitor Analysis
SEMrush’s competitor analysis feature helps you understand how your competitors perform in terms of SEO. It provides insights into what keywords they are ranking, their strategies, and more.
Pricing
SEMrush offers a free version with limited features and a 14-day free trial for their paid plans. The basic plan – PRO – starts from $119 per month. If you are looking for some affordable alternatives to SEMrush, follow the link.
5. MOZ Pro
MOZ Pro is another technical SEO tool you can consider. It offers a comprehensive suite of tools that helps you optimize your website and track your progress over time. It provides insights into how well your site is performing in terms of SEO and recommendations on what areas should be improved or fixed.
Also, it can analyze backlinks to help you identify potentially toxic links that may negatively impact your organic search ranking.
Key Features
- Site Crawl
This feature allows you to run a complete audit of your website and identify any technical SEO issues. It can detect broken links, duplicate content, crawl errors, and other potential problems that can negatively affect your site’s performance.
- Link Analysis
The link analysis feature helps you analyze the quality of backlinks pointing to your website and identify potentially toxic links. It can also provide insights into the types of sites linking to you and measure how your link profile compares to your competitors.
- Keyword Research
MOZ Pro’s keyword research tool helps you identify keywords relevant to your business. This feature can be beneficial for content marketers who want to optimize their content for SEO purposes.
Pricing
Though they offer a free version, the features offered are very limited. Their paid plans start at $99 per month.
Suggested Read: 7 Best Moz Alternative and Competitors [2023-24]
6. GTmetrix
Another technical SEO tool to consider is GTmetrix. It offers a range of features that help analyze the speed of your website and provides suggestions to improve it.
GTmetrix is user-friendly and intuitive, enabling you to better understand and optimize your website’s performance. This technical SEO tool analyzes your site using a suite of SEO KPIs. This includes page load time, total page size, and the number of requests made by your website.
Key Features
- Page Speed
GTmetrix’s page speed feature provides detailed information on your website’s loading time. This allows you to identify any elements that are slowing down your site. It also offers recommendations for addressing the issues and improving your website’s performance.
- Waterfall Analysis
This feature visually represents where resources are being loaded and how long it takes. It can help you identify any large files or scripts preventing your page from loading fast and provide guidance on optimizing them for performance.
- Reports
GTmetrix’s reporting feature allows you to track your website’s progress over time. In doing so, it offers an accurate picture of the improvements made as a result of your optimization efforts. You can also generate custom reports that are useful for deciding what areas to focus your optimization efforts.
Pricing
They offer a free version to test their basic features. Their different paid plans for individuals and businesses. The basic plan starts at $51 per month for businesses.
7. Ahrefs
Ahrefs is a powerful website analysis tool that helps you analyze and track your website’s performance in SERPs. It provides insights into the keywords driving traffic to your site and a detailed analysis of backlinks to help you identify potential issues. Also, it can monitor your competitors’ strategies, allowing you to stay ahead of them in the SERPs.
Key Features
- Site Audit
This feature provides a comprehensive analysis of your website’s content, structure, and performance. It helps you identify any issues that could impact your rankings in the SERPs and offer actionable tips to fix them.
- Keyword Analysis
Ahrefs’ keyword analysis tool provides detailed information about the keywords driving traffic to your website. This includes estimated search volume, keyword difficulty, and related keywords.
- Backlink Analysis
This allows you to monitor the quality and quantity of inbound links pointing to your domain. It also helps you identify potential link-building issues or opportunities that might impact your rankings.
Pricing
Ahrefs offers a 14-day trial for their paid plans. The pricing starts from $99 per month. If you are finding the pricing to be expensive, here are some ahrefs alternatives you can try out.
Conclusion
In conclusion, the technical SEO tools we discussed offer a range of features to help you understand your website’s health. The key here is to choose the right tool. Understand what your business needs and goals to shortlist the ideal tool. If you are finding it difficult, use this guide to choose the right SEO tool for your business.
Remember that any aspect of SEO is not just a one-time process. You have to constantly check and improve for better results. Therefore, investing in a powerful SEO tool is an important step to ensure long-term success.