9 Best Alternatives to SEMrush in 2024

With SEO being a potent marketing channel to drive organic traffic and ROI, the importance of using a reliable SEO tool has become essential. SEMrush is one such tool. 

It’s one of the top tools used for keyword research, backlink analysis, competitor analysis, and more. But like every other tool in the market, SEMrush also has some drawbacks. The main drawback most users found about SEMrush is its expensive pricing. 

These drawbacks have prompted marketers to look for an alternative. And with so many options available, choosing the right one for your business can be daunting. 

That’s why we’ve compiled a list of the 9 best alternatives to SEMrush in 2024. This blog will dive deep into each tool, highlighting its unique features and how they can help businesses win their SEO game.

Whether you’re a small business owner, digital marketer, or SEO specialist, this blog is for you. Let’s dive in. 

Why Are SEO Marketers Looking For SEMrush Alternatives?

New SEO tools are constantly popping up, each offering something unique. And businesses are looking for tools that offer a better value for money or tools that cater to their specific needs.

To understand better why marketers are looking for alternatives, we evaluated review platforms like G2, Trustreadius, and Capterra. And upon evaluating, we found the following limitations. 

1. Complexity

SEMrush is a comprehensive tool offering too many features and tools, making it more complex. 

If you’re new to SEO, SEMrush may not be the best tool to start with, as it can be challenging to navigate and use effectively. This complexity can impact your business by making it harder to use the tool effectively and get the most out of its features. 

2. Expensive Paid Plans

SEMrush is expensive. While it offers a lot of features, some of its best features are paid add-ons increasing the overall cost.

This high cost can impact your business by putting a strain on your budget and limiting the resources you can allocate to other marketing initiatives. If you’re on a tight budget, it may be more cost-effective to switch to a more affordable one. 

3. Learning curve

SEMrush offers a wide range of advanced features that can take some time to master. This learning curve can impact your business by slowing down your SEO efforts and limiting the amount of time you can dedicate to other marketing initiatives. 

If you don’t have the time or resources to invest in learning how to use SEMrush effectively, it may be time to consider some of the more user-friendly alternatives available.

Top 9 alternatives to SEMrush

1. SuiteJar

SuiteJar is a one-of-a-kind SEO and Content marketing tool available in the market. Though new, the tools offer a wide range of features that make it an ideal SEMrush alternative. 

It offers a simple UI and is suitable for businesses of all sizes and industries. The keyword planner feature provides paid difficulty and CPC of a keyword, helping performance marketers run efficient ad campaigns. 

Its powerful website auditor analyzes the website’s health and provides deeper insight into the errors and how to rectify them. 

Key Features

First-Page Ranker

This is the first of its kind feature, helping digital marketers with ranking their blog content in the SERP results. The feature analyzes the existing content in the website, lists the outdated content, and offers actionable insights to update the content. The insights can include keywords to add, links to acquire, errors to fix, etc.  

By implementing the mentioned suggestions, marketers can ensure that their content piece can rank on the first page of the search results. The primary requirement is to integrate your GSC and GA accounts with SuiteJar. 

Easy Web Analytics

Another unique feature that collates and visualizes all crucial data from GA in one place. The new version of Google Analytics, GA4, has gone live, and it has become harder for marketers to track and analyze essential data. This is where this feature comes into play. 

Webpage Tracker

This is a simpler and free version of the tool’s First-Page Ranker feature. Even without any integration, this feature can identify the pages with outdated content for you. 

Though it does not provide insight into how to optimize or update the content or page, it helps marketers understand when it’s time to update. In addition to this, the feature also provides insight into broken sitemap URLs.

Pros	Cons
Offer insights on when and how to update outdated content	New to market
Simple and easy to use	Basic UI design
Better keyword selection for ad campaigns	Lack competitive analysis feature
Integration with GSC and GA
Affordable pricing

Pricing

The starting price is $9 per month, with additional pricing packages. Contact the SuiteJar team now for a free demo. 

2. Ahrefs

When it comes to SEO tools, Ahrefs is one of the most well-known and respected options out there. It’s a comprehensive tool that can help businesses with everything from keyword research to backlink analysis. Let’s take a closer look at what Ahrefs has to offer.

Key Features

Comprehensive Backlink Analysis

Ahrefs has one of the most extensive backlink indexes in the industry, making it an excellent tool for analyzing your website’s backlink profile and your competitors.

Keyword Research

Ahrefs’ keyword research tool is second to none. It provides detailed information on keyword search volume, competition level, and potential traffic.

Content Explorer

By using the Content Explorer feature in the tool, you can gain access to valuable insights such as organic traffic, traffic value, and domain rating of various popular websites.

Pros	Cons
Comprehensive toolset	Expensive
In-depth backlink analysis	Steep learning curve
Better competitive analysis

Pricing

Ahrefs offers four pricing plans, starting at $99 per month for the Lite plan, which provides access to their essential features. The Standard plan costs $179 per month, the Advanced plan costs $399 per month, and the Agency plan costs $999 per month. 

Also Read: Best Ahrefs Alternatives in 2024

3. MOZ Pro

MozPro is another popular alternative to SEMrush that has gained a lot of traction in recent years. It’s an all-in-one SEO tool that can help businesses with everything from keyword research to site audits. 

Let’s dive into some of its key features and see why it’s a great option for businesses.

Key Features

• Site Audits: 

MozPro’s site audit tool provides businesses with detailed reports on their website’s health and performance. It covers everything from technical SEO to on-page optimization.

• Keyword Explorer: 

MozPro’s keyword explorer tool helps businesses identify profitable keywords by analyzing their search volume, difficulty level, and potential click-through rates.

• Link Explorer: 

The Link Explorer tool included in Moz Pro can aid in determining the inbound links that are crucial for your website’s ranking. Additionally, you can explore your competitors’ backlinks and locate broken links within your website. 

Pros	Cons
User-friendly interface	Limited keyword tracking
Great customer support	Limited reporting
Provide DA and spam score of websites

Pricing

MozPro offers four pricing plans, starting at $99 per month for the Standard plan, which includes all of its essential features. The Medium plan costs $179 per month, the Large plan costs $249 per month, and the Premium plan costs $599 per month. 

4. SpyFu

If you’re looking for a comprehensive competitive research tool that can give you valuable insights into your competitors’ SEO strategies, SpyFu is an excellent alternative to SEMrush. It’s a powerful tool that allows businesses to track their competitors’ keywords, ad campaigns, and backlinks. 

Let’s take a closer look at some of its key features.

Key Features

• Keyword Research: 

SpyFu’s keyword research tool provides businesses with valuable insights into their competitors’ top organic and paid keywords, helping them identify profitable keywords for their own campaigns.

• Competitor Analysis: 

SpyFu allows businesses to track their competitors’ ad campaigns, keyword rankings, and backlinks, giving them a better understanding of their competition and helping them develop effective SEO strategies.

• Adword Research: 

With SpyFu, you have the ability to view the AdWords utilized by your competitors, including the specific keywords that were purchased for in-depth analysis of a particular domain.

Pros	Cons
Comprehensive competitor analysis	Limited reporting
Good at keyword research tools	Limited backlink analysis

Pricing

SpyFu offers three pricing plans, starting at $39 per month for the Basic plan, which includes all of their essential features. The Professional plan costs $78 per month, and the Team plan costs $299 per month. 

5. Serpstat

Serpstat is an all-in-one SEO platform that provides businesses with a wide range of tools and features to improve their SEO performance. It’s a great alternative to SEMrush, offering a range of features that can help businesses stay ahead of the competition. 

Key Features

• Keyword Research: 

Serpstat’s keyword research tools provide businesses with valuable insights into profitable keywords for their campaigns, including keyword difficulty and search volume.

• Site Audit: 

Serpstat’s site audit tool allows businesses to analyze their website’s SEO performance and identify any technical issues that may be affecting their rankings.

• Website Speed Feature: 

Serpstat’s website speed feature can assist you in finding the factors responsible for your website’s slow loading speed. By utilizing this feature, you can effortlessly determine all the particulars regarding image optimization, browser caching, compression errors, and more to hasten your website’s loading times.

Pros	Cons
Comprehensive SEO tools	Steep learning curve
Great keyword research	Limited integrations

Pricing

Serpstat offers four pricing plans, starting at $69 per month for the Lite plan, which includes all of its essential features. The Standard plan costs $149 per month, and the Advanced plan costs $299 per month. The Enterprise plan is customizable based on a business’s specific needs and budget.

6. Ubersuggest

Ubersuggest is an all-in-one SEO tool that offers businesses a range of features to improve their SEO performance. It’s another alternative to SEMrush, providing businesses with a comprehensive SEO solution that’s easy to use and affordable. 

Key Features

Site Audit: Ubersuggest’s site audit tool allows businesses to analyze their website’s SEO performance and identify any technical issues that may be affecting their rankings.

Backlink Analysis: Ubersuggest’s backlink analysis tool provides businesses with valuable insights into their backlink profile, allowing them to identify opportunities for link building and improve their overall SEO performance.

SEO Reports: Ubersuggest provides detailed SEO reports. Additionally, you can check out content preferred by different social media sites.

Pros	Cons
Affordable pricing	Limited features
User-friendly interface	Limited integrations
Valuable Insights

Pricing

Ubersuggest offers three pricing plans, including a free plan that includes limited features. The Basic plan costs $12 per month, and the Enterprise plan costs $40 per month.

7. Mangools

Mangools is a powerful SEO toolkit that offers businesses a range of features to improve their search engine rankings. It’s a great alternative to SEMrush, providing businesses with an intuitive and user-friendly interface that’s perfect for beginners and experts alike. Let’s take a closer look at some of its key features.

Key Features

SERP Analysis: Mangools’ SERP analysis tool allows businesses to analyze their competitors’ search engine rankings, providing insights into their ranking factors and content strategy.

Link Profile Analysis: Mangools’ link profile analysis tool provides businesses with valuable insights into their backlink profile, allowing them to identify opportunities for link building and improve their overall SEO performance.

Enhanced UI: Each feature and report within the tool is designed to be simple to scan, navigate, and comprehend.  Even users who are new to SEO will find the software to be user-friendly and intuitive.

Pros	Cons
User-friendly interface	Limited features
Affordable pricing	Limited integrations
Comprehensive features

Pricing

Mangools offers three pricing plans, including a free plan that includes limited features. The Basic plan costs $29 per month, the Premium plan costs $44 per month, and the Agency plan costs $89 per month. Businesses can choose the plan that best suits their needs and budget.

8. SE Ranking

SE Ranking is a user-friendly alternative to SEMrush, offering a perfect balance of functionality and simplicity. Its intuitive platform makes complex tasks easy and offers a wide range of budget-friendly features for effective SEO. The tool provides various features, including accurate keyword rank tracking and comprehensive backlink analysis.

Key Features

• Competitor Analysis Tool: 

This tool lets you discover your competitors’ strengths and weaknesses. You’ll get insights into their strategies to make informed decisions and stay ahead.

• Keyword Rank Tracker: 

Get extensive and accurate information about your and your clients’ keyword positions across major search engines. 

• Backlink Checker: 

Obtain valuable insights that will assist you in building an effective backlink strategy, ensuring a solid foundation for the authority and ranking of your website.

Pros	Cons
Intuitive Interface for Easy Navigation.	Slower Processing, especially with extensive data updates.
Extensive Keyword Tracking Capabilities.	Pricing Plan Complexity.
Advanced Competitor Analysis Tools.	Limited Availability of Historical Data.

Pricing

SE Ranking’s plans range from $44 monthly, with many pricing packages.

9. WooRank

WooRank is an excellent alternative to SEMrush for website analysis and improvement. It provides intuitive and insightful information about your site’s performance and user experience. With WooRank, you can receive a full SEO report and actionable insights on improving your site’s performance, all with a simple button click.

Key Features

• Website Analysis: 

Present website scores and metrics to clients or colleagues with a button click.

• Competitor Analysis: 

Get insights into competitor strategies, helping users make informed decisions to improve your business.

• Keyword Tool:

 This feature allows users to discover relevant keywords and trends, ensuring their content aligns with current search engine algorithms.

Pros	Cons
Straightforward interface and ease of use	Tracking keywords is only available on premium subscription
Thorough SEO audits	Sometimes, the recommendations given are a bit too general
It gives a trackable and measurable score to set a benchmark for SEO improvements.	Does not identify the advanced problems.

Pricing

Their basic pricing plan, Pro, begin at $89, with additional pricing options for Premium and Enterprise packages.

Takeaway

To sum up, SEMrush is an incredibly popular SEO audit tool that businesses have relied on for years. However, there are many great alternatives available that offer unique features and benefits. 

Each of the above-mentioned tools can help you gain insights into your website’s performance, identify opportunities for improvement, and develop strategies to boost your online presence. 

They all offer varying levels of functionality, pricing, and ease of use, so it’s important to choose the one that best fits your business’s needs.

As an affordable alternative to SEMrush, Suitejar can help businesses win their SEO game and increase traffic to their websites. You can access the tool for free here. We hope this guide has provided you with valuable insights and helped you make an informed decision about which SEMrush alternative is right for your business.

Suggested read: How to Choose the Right SEO Tool for Your Business

FAQ

1. Is SEMrush the best SEO tool?

SEMrush is a popular SEO tool, but what’s considered the “best” depends on your needs. Other well-known tools include SuiteJar, Ahrefs, Ubersuggest, Moz, and SpyFu.

2. Why is SEMrush so expensive?

SEMrush is priced higher due to its advanced features and extensive capabilities. However, there are more affordable alternatives like SuiteJar, Moz, SpyFu, and Mangools, which still offer essential features.

3. Which is better, SuiteJar or SEMrush?

 It depends on specific requirements. Both tools have distinct features; choose based on your business needs, budget, and platform functionalities.

4. Are there affordable alternatives to SEMrush?

Yes, affordable SEO tools like Google Search Console, SuiteJar, Moz, Ahrefs, and Buzzsumo can provide valuable insights for basic SEO needs.