Best SaaS SEO KPIs and Metrics to Track in 2024

Measuring success is one of the crucial and challenging aspects when it comes to SEO. And SEO for SaaS isn’t any different. 

If you are an SEO professional, it’s more likely that you have been asked at least once – how can you measure SEO success? 

Yes, the ultimate way to measure is to track the organic conversions. But when clients ask for results after three or six months, you can’t actually promise there will be organic conversions. We know we can’t. 

But there are other metrics that we can track during this time that measure the success of your implemented SaaS SEO strategy. 

With that said, let’s jump straight into SaaS SEO metrics and KPIs you need to know and track.

Just Keep This in Mind!

The metrics you need to measure depend on the types of SEO strategy you are implementing. In some cases, you might start with a one-time SEO audit and on-page SEO, leaving off-page to start after creating all crucial content pieces. Therefore, you might not need to track metrics like backlinks and domain authority.

In some other cases, you might start with optimizing the website’s UI/UX design. Here, you might need to look into heatmaps and see if the changes have been productive or not.

In this blog, we will be discussing the metrics to track once you have implemented a comprehensive SaaS SEO strategy. 

So, let’s get started.

SaaS SEO Metrics to Focus for the First 3 – 6 Months

Following are the key metrics we follow during the first 3 to six months after implementing the formulated SEO strategy. 

1. Clicks and Impressions

Clicks and Impressions are two pivotal metrics for gauging the visibility and engagement of your SaaS business online.   

Impressions represent the number of times a user sees your website in search engine results, signaling visibility. However, it doesn’t necessarily mean users visited your site.   

Clicks, on the other hand, are counted when a user actually clicks on your website link from the search result. This metric indicates the level of engagement or interest users have toward your content or offerings.   

Importance of tracking them  

Clicks indicate how many users actually visited your site, and impressions show how often your site appeared in search results.  

Actionable Insight

• Use Google Search Console to monitor clicks and impressions regularly. 
• Optimize meta titles and descriptions to improve CTR, which can potentially improve rankings. 
• Identify which queries are generating impressions but not clicks and optimize for them.  

2. Click-Through Rate (CTR) 

Click-Through Rate (CTR) is a metric that calculates the percentage of users who have clicked on your website’s link compared to the total number of users who have viewed (impressions) your website’s link in search engine results.   

CTR provides an indication of how well your keywords and meta descriptions are performing.   

Importance of tracking CTR  

Tracking CTR is crucial as it helps you understand the effectiveness of your SEO efforts. A low CTR might indicate that your meta descriptions or headlines are not compelling enough to attract users to click through.  

Actionable Insight  

• Experiment with different headlines and meta descriptions to see what draws more clicks. 
• Use relevant keywords in your title and meta description to attract the right audience. 
• Analyze top-performing pages and use similar strategies on other pages to boost their CTR.  

3. Organic Traffic  

Organic Traffic refers to the number of visitors landing on your website as a result of unpaid (“organic”) search results.   

Importance of Tracking Organic Traffic  

Tracking organic traffic can provide insight into the effectiveness of your SaaS SEO strategies. An increasing trend in organic traffic suggests that your website’s visibility in search engine results is improving, and more users are finding your content during their online searches.   

Actionable Insight 

• Use SEO tools like Google Analytics to monitor the organic traffic to your website. 
• Update and optimize your content regularly to keep it relevant to user’s search queries. 
• Identify the keywords that are driving the most organic traffic and optimize your content around them for maximum visibility.  

4. Keyword Rank Tracking

Keyword Rank Tracking is the process of monitoring how your website ranks for targeted keywords in search engine results. This practice provides insight into the effectiveness of your SEO strategies and content relevance.  

Importance of Tracking Keyword Ranks  

Monitoring keyword ranks is essential for understanding your website’s visibility in relation to specific search terms. It allows you to see which keywords are performing well and which ones need more focus. 

A high keyword ranking indicates that your website content is considered relevant and useful by search engines, thus increasing its chances of being found by users.  

Actionable Insight 

• Utilize dedicated SEO tools like SEMRush or SuiteJar to track your keyword rankings. 
• Regularly optimize and update your content based on your keyword rank findings. 
• Focus on long-tail keywords, as they are less competitive and more likely to attract targeted traffic. 

Continually incorporate new, relevant keywords into your content based on industry trends and user search intent.  

Suggested Read: Top 10 Rank Tracking Tools

5. Bounce Rate  

Bounce Rate is a metric that measures the percentage of visitors who land on your website and decide to leave without navigating to a second page.  

Importance of Analyzing Bounce Rate  

Analyzing bounce rate is crucial for evaluating your SEO strategies’ effectiveness and providing meaningful, relevant content to your visitors. A high bounce rate could indicate issues with your website’s layout, user experience, or the quality or relevance of your content.  

Actionable Insight

• Employ tools like Google Analytics to monitor your website’s bounce rate. 
• Ensure the content on your landing pages is engaging, relevant, and provides value to the visitor. 
• Improve website navigation and design to encourage visitors to explore other pages of your website. 
• Strive to decrease page load times, as slow-loading pages can contribute to a high bounce rate.  

6. Page Load Time 

Page Load Time can be defined as the time it takes for a specific page on your website to fully load all its content.  

Importance of Page Load Time  

Page load time is a critical factor affecting user experience and your website’s ranking in search engine results. A slow load time can frustrate visitors, leading them to abandon your site, increasing your bounce rate, and negatively impacting your SEO.

On the other hand, a fast-loading page can improve user engagement, increase page views, and contribute positively to your site’s SEO score.   

Actionable Insight  

• Use tools like Google’s PageSpeed Insights or SuiteJar to determine your site’s load time.  
• Optimize your website’s speed by compressing images, reducing the use of heavy scripts and plugins, and utilizing browser caching. 
• Consider implementing a content delivery network (CDN) to ensure faster delivery of your site’s content to users worldwide. 

Regularly test your website’s load time, especially after making changes or updates to your site, to ensure it remains optimal.  

7. Backlink Profile  

A Backlink Profile is the overall composition of inbound links directing to your website from external sources. This includes the total number of backlinks, the quality of the sites that link to you, their relevance to your industry or niche, and the anchor text used in those links.  

Importance of Backlink Profile  

The quality and relevance of your backlink profile greatly influence your website’s SEO performance. 

High-quality backlinks from authoritative and relevant sources in your industry can significantly boost your website’s SEO. At the same time, a large number of low-quality or irrelevant backlinks can negatively impact your ranking.  

Actionable Insight  

• Use tools like SuiteJar or Ahrefs to analyze your backlink profile and identify opportunities for improvement. 
• Engage in genuine link-building practices, such as creating high-quality content that others want to link to, guest blogging, and fostering relationships with industry influencers. 
• Regularly audit your backlink profile and disavow any spammy or low-quality links that could harm your site’s SEO. 
• Understand that building a robust backlink profile is a gradual process, and focus on quality over quantity.  

8. On-Page Elements  

On-page elements refer to the various components present on a webpage that can influence your website’s SEO performance. These include elements such as the title tag, meta description, URL structure, header tags (H1, H2, etc.), image alt text, and content.  

Importance of On-Page Elements  

The optimization of on-page elements is integral to effective SEO. Search Engines use these elements to understand the content of your webpage and rank it accordingly in search results.  

For example, a well-crafted title tag and meta description can improve your web page’s click-through rate from search engine results pages.   

Actionable Insight  

• Make sure your title tags are unique and include your primary keyword. They should be concise and accurately reflect the content of the page. 
• Write clear and compelling meta descriptions that provide a brief summary of your webpage content and include relevant keywords. 
• Use header tags to structure your content, making it easier for both users and search engines to understand. Incorporate relevant keywords into your URL in a natural way. 
• Use alt text for images, providing a clear description of the image content for search engines and users with visual impairments.  
• Ensure your webpage content is high-quality, relevant, and includes a balanced use of both primary and secondary keywords. 
• Regularly update your content to keep it fresh and relevant.  

While on-page elements are crucial, they should be optimized as part of a comprehensive, holistic SEO strategy.

 9. Conversion Rate  

Conversion rate refers to the percentage of website visitors who have completed an action or a goal out of the total number of visitors.   

The conversion doesn’t necessarily have to be generating customers. It could be an increase in sign-ups or newsletter subscriptions.  

Importance of tracking conversion rate:  

It is crucial to understand how many visitors are converting into leads or customers to measure the effectiveness of SEO strategies.   

Supposing a particular type of blog is generating sign-ups, you can understand what your potential customers are looking into. This could be anything from the focus niche to the content format.  

Actionable Insight:  

• Set up conversion goals in Google Analytics. 
• Optimize landing pages, CTAs, and content to improve conversion rates.

Analyze and Refine your SEO Strategy  

Based on the data accumulated from monitoring these metrics, adjust the SEO strategy as needed. If certain keywords aren’t performing as expected, refine the targeting. If the conversion rate is low, optimize the landing pages.   

Keeping a close eye on these metrics allows for proactive optimization, ensuring that the SEO strategy is always aligned with the overall business goals.  

We also advise you to conduct an extensive SEO audit as well. Here’s something to help you with the purpose – Technical SEO for SaaS.

For the Next 6 Months (Months 7-12)  

As your SEO strategies mature, the subsequent 6 months should focus on advanced optimization and expansion. Now that the foundation has been laid, it’s time to optimize for sustained growth and scalability.   

Here are the advanced SaaS SEO KPIs and metrics to focus on in the next 6 months:  

10. Organic Lead Generation and Conversion Rate Optimization  

12 months into the SEO, it’s time to be serious. Track and compare the growth of organic leads generated. It’s most likely that you will see an increase in the leads generated. If not, it’s high time to reconsider the strategy you have put in place.  

Importance 

Now, the focus shifts more towards improving the quality of traffic and optimizing the user journey for conversions. Optimize your website to increase the possibilities of getting conversions by implementing proper CTAs and landing pages.   

Actionable Insight

• Refine landing pages and CTAs. Perform A/B testing to identify elements that need optimization. 
• Segment organic leads and customize the funnel for better conversion. 

11. Advanced Keyword Optimization

We started with a broader keyword strategy. After a year, it’s likely to see your users searching a particular set of keywords to reach your website. Identify those keywords and expand to become a niche expert.   

Importance 

Continual optimization of keywords is necessary for sustaining and improving rankings.  

Actionable Insight 

• Identify new keyword opportunities and optimize existing content or create new content around them. 
• Regularly update content to maintain or improve rankings for target keywords.  

12. Customer Acquisition Cost (CAC) and Lifetime Value (LTV)

CAC is the average amount of money spent on acquiring a new customer. In contrast, LTV is the predicted net profit attributed to the entire future relationship with a customer. 

Importance 

These are crucial KPIs to determine the profitability and sustainability of the SEO strategy. 

Actionable Insight

• Regularly calculate CAC and LTV to ensure a healthy balance. 
• Optimize conversion paths and user experience to reduce CAC and increase LTV.  

13. Content Performance and User Engagement  

This involves analyzing how well your content is performing in terms of attracting, engaging, and retaining users. Metrics might include how long people stay on a page (dwell time), how many pages they visit, whether they share or comment on content, etc.  

Importance:  

Understanding how users interact with your content helps in refining content strategy. 

Actionable Insight:  

• Monitor metrics like average time on page, page views, and bounce rate. 
• Optimize content based on user engagement data and feedback.  

Here’s something to help you with writing SEO-focused content for your SaaS business. 

14. Backlink Growth and Quality  

Compare the backlink growth with previous data and see how much growth there has been in terms of acquiring quality backlinks.   

Importance:  

Continual growth in the number and quality of backlinks is crucial for improving domain authority.  

Actionable Insight:  

• Implement advanced link-building strategies like the skyscraper technique, influencer outreach, and digital PR. 
• Regularly monitor backlink profiles and remove or disavow low-quality or spammy links.  

15. User Experience (UX) and Core Web Vitals

Importance:  

With Google’s increasing focus on user experience, optimizing Core Web Vitals is crucial. 

Actionable Insight: 

• Monitor and optimize for Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). 
• Make website improvements, focusing on mobile optimization and page speed.  

16. ROI and Overall Business Impact  

ROI will help you evaluate the efficiency and profitability of your investment. Whereas the overall business impact helps you understand the holistic impact of your SEO efforts on business goals and objectives.   

Importance

Assessing the overall impact of SEO on business goals is crucial for validating and scaling SEO efforts.  

Actionable Insight  

• Measure the direct and indirect impact of SEO on revenue. 
• Calculate ROI to justify and optimize SEO expenditure and resource allocation.

The insights derived from these metrics should be utilized for strategic refinement and scaling. Understand what is working and strengthen them to attract more qualified traffic. 

Tools to Use for Tracking These Metrics? 

To track the aforementioned SEO metrics and KPIs effectively, you can leverage a combination of analytic tools, SEO tools, and user experience monitoring tools. Here are some tools that can help in tracking these metrics efficiently:  

SuiteJar  

Metrics Tracked: Organic traffic, User engagement, Content performance, Conversions, Page load time, keyword ranking, Backlink profile, Bounce rate, Avergae time spent, Website health [On-page and Tech SEO] 

Usage – Ideal for businesses who are invested in scaling their SEO and Content Marketing efforts.   

Take a look at some of the affordable SaaS SEO tools you can try out. 

Google Analytics

Metrics Tracked: Organic Traffic, User Engagement, Content Performance, Conversion Rate. 

Usage: Ideal for monitoring user behavior, traffic sources, user demographics, and conversion data.  

Google Search Console

Metrics Tracked: Clicks, Impressions, CTR, Page Performance. 

Usage: Excellent for monitoring how Googlebot views your site and optimizing visibility in Google search results.  

Hotjar

Metrics Tracked: User Engagement, User Experience. 

Usage: Useful for understanding user behavior through heatmaps, session recordings, and surveys.  

Crazy Egg

Metrics Tracked: User Engagement, Conversion Rate Optimization. 

Usage: Offers insights such as heatmaps, scrollmaps, referral maps, and user recordings to understand user behavior.  

HubSpot

Metrics Tracked: Lead Generation, Conversion Rate, Customer Acquisition Cost. 

Usage: Inbound marketing, sales, and CRM tools to help track leads, conversions, and customer interactions.

Takeaway  

Staying on top of your SaaS SEO metrics is like having a roadmap to digital marketing success! By keeping a close eye on these metrics, you can understand what’s working and what’s not.️

Plus, focusing on user experience and engagement is a game-changer for your business’s growth and longevity! 

Don’t worry; you won’t have to do it alone! Tools like SuiteJar and Google Analytics are like your digital sidekicks, making it super easy to track and understand these vital metrics. 

Investing in these tools helps you create a better UX for your customers. Not only that, it also enables you to make data-driven decisions to improve website performance. Therefore, it’s time to embrace these robust tools and steer your business towards unprecedented growth.