Key Strategies & Tools for Increasing Organic Traffic

It can sometimes be difficult to make your website stand out in a crowded space with millions of websites competing for attention. 

However, you can improve your website’s organic traffic by setting up a good organic traffic strategy. Increasing organic traffic to your website is an effective method for attracting and maintaining audience engagement. Users who discover your site through search engines without having to pay for advertisements are an indication of your site’s importance, credibility, and usefulness.

Here, we will explore various techniques to increase your website’s organic traffic in 2024 that will assist in increasing visibility organically.

What Is Called Organic Traffic?

Organic traffic refers to the visitors that come to your website through organic ways, such as search engines or social media platforms, without any paid advertising. It is vital in SEO and can significantly impact the success of a website. 

Not only does it bring in more targeted customers, but it also helps improve rankings and overall brand visibility. Organic traffic comes free of charge. 

Ads help you get results a bit faster than organic traffic, but they last for a long time. And this organic traffic is accomplished through a strategic SEO method. 

• Highly Valued: Organic traffic is highly valued by website owners and marketers. It represents genuine interest from users actively seeking solutions that your website provides.
•  Quality: It is seen as an indicator of the quality of a website’s content. High organic traffic suggests that a website effectively meets the needs of its visitors with quality content.
• Cost-Effective: Organic traffic does not require payment for clicks or impressions. So, it is considered a cost-effective way to attract visitors to your website.

How Do You Drive Organic Traffic To Your Website?

If you want to increase your organic traffic, you have to take down the complete SEO strategy for your website. This can be achieved by following some best practices. 

Here, we can discuss some of the best methods that can help you increase organic traffic. 

1. Keyword Research

The first step in your journey should be to identify the keywords your target audience is using. Tools like SuiteJar offer data into the targeted keywords that help increase traffic to your site. 

Start by entering your website’s URL into SuiteJar’s Keyword Planner feature. This initial step helps the tool understand your site’s niche, enabling it to suggest more tailored keyword options. Select the location where you need to search for your keyword and enter ‘get insights.’

Then, you will get the details of the keyword, such as search volume, SEO difficulty, paid difficulty, and cost per click. 

• Search Volume: This indicates how many times a particular keyword is searched for in a month, giving you an idea of its popularity.
• SEO Difficulty: This metric assesses how challenging it would be to rank for the keyword organically, based on the competition.
• Paid Difficulty: Similar to SEO difficulty, this measures the competition level but in the context of paid search ads.
• Cost Per Click (CPC): For those considering paid search campaigns, CPC provides an estimate of how much you would pay for each click on ads targeting that keyword.

You will also get the trend of the keyword, whether it is growing or not. And the particular keyword, the cluster keywords, trend, volume, search difficulty, paid difficulty, and the CPC. 

Remember, it’s not just about the volume; the relevance and intent behind the keywords are equally important.

A keyword with a low volume but high relevance to your products or services can drive more qualified traffic to your site than a generic high-volume keyword. It is beneficial to use keyword mapping techniques to plan everything strategically.

2. Content Optimization And Quality

It is important to ensure the quality of your website content and optimize it for human readers. Nowadays, many people rely on AI-generated content, which is intended for machines rather than humans. This can be problematic for organic traffic because search engines like Google prioritize user-friendly content. 

Therefore, it’s crucial to focus on creating content that is tailored to human readers to improve your website’s visibility on search engines.

So, the next thing that you have to take care of when increasing your organic traffic is content quality. 

If you want your users to enjoy spending time on your website, your site content must be helpful and relevant. If your content is not optimized or lacks quality, it can lead to a higher bounce rate, which in turn can cause lower rankings in your search results.

If you are not aware of outdated pages on your website, you can get help with an SEO tool. SuiteJar has an outdated page feature that helps you find old content pages. It gives insights into the page URL, category, last updated date, word count, and status. 

So that you will get the details of the page within a feature that helps you optimize your pages. 

Also, SuiteJar has a feature called first-page ranker, which allows you to get the pages that have the highest potential to rank on Google’s first page. 

That will list the pages of the website with the average position, organic traffic, and the number of keywords indexed. 

When clicking on ‘see the insights, ‘you will get the details like the ranking keywords, secondary keywords, and key recommendations. 

3. Technical SEO

Performing technical SEO is a crucial strategy that needs to be implemented on your website. This technique helps draw organic traffic to your website. You can check your site for any technical SEO issues and resolve them to improve its performance.

SuiteJar helps you audit your website with the website auditor feature. 

You will get details like page speed, broken links, sitemaps, and other core web vitals on your website. You can easily understand what is missing in your website as a technical issue. You can correct that with the insights and increase organic traffic to your website. 

If you need the complete technical SEO checklist, here it is. You can download and use it for your website’s technical SEO strategy. 

4. Strong Backlink Strategy

A strong backlink profile is helpful in a successful SEO strategy. Search engines like Google place significant trust in websites, which helps in high backlink authority from trusted sources.

There are so many effective link-building strategies that help in setting up a strong backlink strategy. 

• Guest Posting: Guest posting involves creating content for another website in your niche. In exchange, you receive a backlink to your site. This not only helps build backlinks but also establishes relationships within your industry and reaches a broader audience.

• Broken Link Building: This strategy involves identifying broken links on other websites. You then suggest your content as a replacement for the broken link. Through this, you help the site owner fix a poor user experience, and in return, you earn a backlink.

• Resource Page Link Building: Many websites curate resource pages that link out to helpful content relevant to their audience. By identifying these pages and reaching out to suggest your content as an addition, you can secure valuable backlinks.

• Skyscraper Technique: This involves finding content within your niche that has attracted a significant number of backlinks. It’s like creating something better and then reaching out to those who have linked to the original content to suggest they link to your superior version instead.

• Infographics Outreach: Infographics are highly shareable and can attract backlinks naturally. You can design informative and visually appealing infographics to get backlinks and promote them to other websites in your niche. This encourages others to share your content and link back to your site.

Suggested Read: Backlinks Outreach: What It is and Should You Do It?

To effectively execute these link-building strategies, you must have a clear understanding of your current backlink profile.

SuiteJar’s backlink checker feature is designed to provide you with complete insights into your website’s backlink.

You can enter your website URL using the SuiteJar Backlink Checker feature. You will get insights, including the total number of backlinks, the source URLs, anchor text, the targeted URLs on your site, and the dates when these backlinks were first and last seen. 

This data is invaluable for assessing the quality of your existing backlinks. It also helps identify opportunities for new backlinks and monitor your backlink profile over time.

You can refine your backlink-building strategy, focusing your efforts on acquiring high-quality backlinks from reputable sources. There are many strategies, but the goal remains the same. It helps in improving its organic traffic and search engine rankings.

You have to employ strategic link-building techniques and utilize backlink checker tools like SuiteJar for backlink analysis. It helps in building a backlink profile that drives more organic traffic to your site.

5. Social Media Advertising

Look how social media users have increased this year, and it will increase in the coming days. 

That’s why you have to take advantage of social media platforms to increase your organic traffic. Leverage all the platforms and share your posts, videos, and quizzes to get the best results on social media. 

And always take care of some points before sending the content on social media:

• Know well your target audience
• Optimize your content for each platform
• Always use engaging visuals and words in the content
• Utilize Hashtags
• Write compelling descriptions
• Run giveaways and contests
• Take leverage of influencer marketing

If you are having trouble taking care of your social media platforms, hire a social media marketing agency. The experts will assist you in setting up the right strategy for your social media. 

Conclusion

Through this blog, you’ve been introduced to several effective strategies designed to enhance your website’s organic traffic. 

It’s now time to assess how these strategies align with your existing website plan. Remember, your website’s growth is significantly influenced by organic traffic. 

To ensure you’re maximizing your website’s potential, consider leveraging an affordable SEO tool. Such a tool can provide you with the insights and guidance needed to refine your strategy and achieve optimal results for your website’s growth.