Google has released a major update to their Helpful Content algorithm that is supposed to surface more helpful content across all of their platforms. So, what’s the big deal? Well, for starters, this update could mean better results for your search engine ranking when you’re looking for information or advice. Secondly, it could provide you with more useful and timely content.
The Google Helpful Content Upgrade is an update to the search engine’s ranking algorithm designed to favor content that offers a positive user experience. Penalizing content created solely to increase a website’s position in SERPs is another primary feature of this update.
Google is trying to pull the focus of creators to publish value-packed content that satisfies the needs of users. The world’s biggest search engine, Google, is the crucial search engine for endless domains. Hence, staying in the lane with the search engine is necessary.
This update was announced and rolled out (on 22 August 2022) suddenly. To comply with this update, you can start by removing and updating unhelpful published content, keeping the algorithm at the center instead of users. Google expects that once the recovery is complete, content creators will not instantly return to creating useless stuff.
This is a new signal that Google will use to determine how to rank a website’s content. However, it cannot be compared to Google Core Update or spam action. It’s a site-wide, weighted algorithm. A website’s search engine rankings could be negatively affected if the machine learning algorithm deems a large portion of its material unhelpful (or unsatisfactory). Domains sharing value-packed content and keeping the consumer at the center alongside search engines will be favored by Google.
Till now, any content has been ranked based on certain general and technical factors. Those factors pulled the attention of publishers for said creators. As a result, users started creating content for search engines at the center, which led to a problem. Low quality or outdated content started ranking on SERPs due to compliance with old policies. People will again get their focus back, and SEO will be deemed a secondary target for publishers.
Due to Google’s sudden announcement of the upgrade, websites have much less time to set up their web pages and content for ‘Helpful Content’ readiness. You can lessen the update’s negative effects on your site’s search engine rankings by taking certain measures. On the ground level, Google’s SEO guidelines can be broken into three points.
Google has provided us with some things to ask while developing content to ensure it delivers a positive user experience. The best you can do is start revamping your domain(s) and get rid of outdated website pages.
In a nutshell, outdated content is any content that is not relevant anymore. This is the first step to start complying with Google’s Helpful Content Update. Start by sorting all web pages based on relevancy. Further, if possible, revamp any outdated content. Or, you can redirect the webpage to other pages with the latest content. In the end, you can remove the entire website page.
If you are still confused, start checking the content with the below-given checklist. If your website page comprises any one or more than one point from the list, consider refining or removal.
This is a common situation. Google announced and rolled the update very suddenly, making it more challenging for users to comply with its new update. Don’t stress if your domain rank is dropped. First;y. start by analyzing existing website pages. Revamp, redirect or remove any outdated content at the earliest possible. Not only that, but make sure to alter blog strategy and create people-focused content instead of focusing on SEO alone.
SuiteJar is one such tool that can automatically identify outdated content on your website and provide you with a report detailing the content that needs to be removed. This will help you keep your site up-to-date and compliant with Google’s guidelines. SuiteJar analyses the website and compares them to the latest versions of the Google Guidelines, and flags any content that needs to be updated or removed.
Google Helpful Content Update was nearly an overnight shock to all domains of search engines. With the update rolling, a new signal is integrated into the system that will analyze website pages based on user experience. Moreover, Google’s purpose behind this update is to reflect only one thing – Start creating content for people instead of Search Engines.