Technical SEO is critical for SaaS businesses. The reason behind this is twofold.    Firstly, SaaS companies operate in a crowded space, making visibility a key determining factor in business success. Secondly, as a SaaS business, your website is your product’s showroom, and any issues in accessibility or user experience can directly impact your bottom line.    […]

All the activities that are carried out by professionals to bring up the site to the top of the SERP result come under the scope of SEO. For those businesses leveraging digital marketing strategies, it is important to maximize the opportunities to show a strong online presence, as it could offer the best ROI.  On-page […]

All eyes are on you.  When you are an enterprise, the stakes are higher. Competition gets tougher, high-value clients need to know what you are capable of, and they need to see your presence before they even know they need you.  The basic requirement to ace all these levels is to rank high on SERP. […]

Keywords are the cornerstone of digital marketing strategies. Therefore it is vital to select the right set of keywords for your strategy.  Now many candidates in the market can provide this, and one among them is AnswerThePublic. Though it’s a good tool for keyword research, marketers are looking into some alternatives as well. Primarily due […]

Everything needs maintenance. Vehicles, gadgets…hell, even our body needs health checkups to stay fit and healthy. So, why would it be any different for websites?  I hear you.  That’s exactly why we do site audits. To search for errors, and potential threats and eliminate them before they could affect the website and cripple it.  So, […]

Hey there, Black Friday is approaching, and the deals are on!🚨🚨   ​We’ve curated a selection of Black Friday SaaS deals tailored just for your business essentials. From tools that enhance online visibility to those designed for ad management, social media, and even team collaboration, our list has it all!   Although most of these sweet discounts […]

Wikipedia – something every one of us at some point in our life has looked into. Now let’s jog that memory. You’ll remember links such as the ones shown in the figure below. These are called interlinks. The reason we specifically took Wikipedia as an example is because it is one of the best websites […]

We find an optimal keyword, write an impeccable copy, optimize it for search engines, and publish them. But it won’t be after a minimum of one month that the blog will get traction. But as time pass by, it is possible that, at some point, content may become outdated.  It could be a stat report, […]

You are in search of something. You enter your query, and the search engine provides the results relevant to it. You clicked on the first one and skimmed through the content. It seems to be good, but the content seems to be not up-to-date.  You exit the website and click on the next one. This […]

Optimizing or updating old content pieces is considered to be an effective way to boost your website’s ranking as well as traffic.  If you are hearing this for the first time, then try it! It is effective.  As a content marketer and an SEO professional, I have had my fair share of optimization of such […]