The Dark Side of AI Content: What You Need to Know

ChatGPT comes into our lives in 2022, and AI generated content has taken over the world since then. It offers a convenient way to create content quickly and efficiently, helping businesses scale their content production.

And the question is, are you sacrificing quality for quantity with AI content?

While AI can be a valuable tool for marketers and creators, it’s important to use it wisely. Overreliance on AI generated content can lead to several drawbacks. User-friendly content requires a balance of quality, authenticity, and user experience. Excessive use of AI content can jeopardize this balance.

• Google and search engines prioritize user-focused content, which AI content will not give you.
• AI can unintentionally spread misinformation simply because it lacks critical thinking.
• It lacks proper data sources that can affect the trustworthiness and authority of your brand.

So, AI generated content is a tool with both risks and rewards.

In this post, we’ll explore why relying on AI content could be a dangerous move for your brand’s reputation, your Google rankings, and your connection with your audience.

Why Is AI Generated Content Dangerous?

When it comes to AI generated content, the convenience and speed are undeniable. While AI can produce a lot of content, relying on it too heavily could lead to real problems. 

1. Missing Of Human Touch In The Content

The main reason why using AI content for seo is dangerous is that it lacks human touch. There is no AI tool that can write human-written content for an audience better than humans. They know the desire and pain points of the audience and that helps in engaging and builds relationships with the business. 

As AI assists in creating everything from articles to social media posts, it often misses the mark on the nuances of human emotion, empathy, and connection. This causes a lack of human touch and leads to issues like spreading misinformation, relying on questionable sources, or even unintentionally producing plagiarized content.

With the August 2024 update, Google has placed a stronger emphasis on content that demonstrates expertise, authoritativeness, and trustworthiness (E-A-T), qualities that are more naturally embodied in human-written content.

• The “human touch” refers to the elements like human intuition, emotions, cultural nuances, and personal experiences. 
• Human writers are better equipped to understand nuanced questions and provide contextually rich answers that AI might struggle with. 
• Human content creators are more likely to produce unique perspectives and insights based on personal experiences and professional expertise, which Google recognizes as adding value to the broader internet ecosystem. 
• These creators can quickly adapt to changing user needs, feedback, and trends.
• Human writers can revise and update content based on direct user interactions or shifts in discourse, ensuring the content remains relevant and useful.

2. AI Generated Content Can Hurt Your Google Ranking

Writing AI generated content for your website also hurts your Google’s ranking. As Google crawls your website, it will analyze the page content, so if you are overloading with AI generated content and using misinformation, it can negatively impact your entire ranking of the business website. 

As googles comes with algorithm updates they specifically pointed out that stuffing AI content in your website leads to dropping of ranking. As you are writing content search engines always prefer useful and user friendly content that is helpful for your audience. As you completely depend upon AI content that can be viewed as duplicate and low quality. 

3. Spread Of Misinformation With AI Content

Another significant risk of AI content is its potential to spread misinformation in your website content. AI models don’t verify facts in the way that a human researcher does; they just give the information from a vast database of pre-existing text. This misinformation can lead to serious issues on your website.

AI content is developed from data models that may not have access to the latest information (sometimes, they will give you the year that the data were taken). If the data is outdated or only covers part of a topic, the content may lack accuracy or present old information as current. You have to then look into the actual information on the particular topic in the current year. This is especially concerning in fast-moving fields where facts change quickly.

4. Unintentional Plagiarism in AI Content for SEO

Have you ever noticed that taking AI content and placing it in a plagiarism checker leads to getting the content plagiarized? 

This AI generated content can unintentionally replicate phrases or ideas from existing website content, leading to potential plagiarism issues. AI models generate text by learning from so many datasets, which may include millions of documents and websites. This can result in content that is the same existing sources, even if it wasn’t intended to be duplicated. AI often “remixes” popular phrases or concepts, which can make them sound very similar to other content already published. 

You can also notice that whenever we search for any content, it will give you the words that are used many times. When looking into websites, it also shows those words. You can make sure that it is taken by AI generated content. Having plagiarism in your website content comes with serious consequences for your site ranking and authority, so always make sure that AI generated content passes through plagiarism detection tools and is modified for originality.

5. AI Ignores User Experience

Another major defect that is caused by AI content is that it does not focus on user experience with its content. If you are going to create content that’s both informative and engaging, you must understand human behaviour. AI doesn’t have this feature, which causes a lack of user experience. A good user experience is important in keeping your target audience engaged and the content fulfilling their needs.

AI generated content can sometimes be difficulty phrased or overly complex, making it harder to read. It might also fail to structure content in a way that holds the reader’s attention, like using headings, bullet points, or logical flow. AI content can’t adapt its tone or tailor its language to different audiences, which may result in content that feels bland or irrelevant so human touch is important in all your content. 

How to Make AI Beneficial for Your Content?

So the next question is, do we have to completely avoid AI content?

The answer is NO!

You can use AI properly with minimal use.

AI generated content also has advantages for productivity and scalability, but making it truly beneficial for your brand requires a balanced approach. If you want to get the speed and efficiency of AI you can mix that with thoughtful human oversight. You can create different content formats that are both high-quality and authentic with the help of humans and robots.

Here are some examples in which you can get help from AI that supports you, rather than replace, human-driven content creation.

1. Generate Content Ideas From AI For SEO

AI tools can help generate content ideas as a starting point for your website. AI suggests new trending topics within your industry that allow you to create content that’s fresh and timely.

You can use AI tools to get new topics, keywords, and themes based on search trends and audience interest. While AI gives you general background info, it’s more like an inspiration for further research, not a definitive statement. You can add a human touch to ensure that content is thorough, accurate, and original.

2. Use an AI Generated Content Calendar Generator Tool

AI can be helpful for managing and organizing your website content calendar. There are tools like SuiteJar that help you plan your website content with a proper content calendar generator. This tool allows you to plot out topics and timelines in a way that aligns with your marketing goals.

The AI content calendar generator can help you build a structured, organized content calendar for your website. This keeps your team on track with upcoming posts, deadlines, and seasonal topics. This tool has functions like strategically looking into your competitor’s websites then suggesting content topics for better ranking.

You can just login into the content calendar generator as they provide you a free trial. Then enter all the details of your website and your competitors website details as they thoroughly look into all the details.

The tool quickly provides you with a range of keyword suggestions, then generates a complete content calendar tailored to your needs within seconds. It offers a free trial, with pricing starting at just $29 per month.

3. Use AI for Content Optimization

AI helps make fine-tuning website content perfect after it’s drafted. You do not have to rely on AI to write the entire piece; consider it valuable as a content optimizing tool.

By using AI tools, you can analyze your draft and suggest keywords, meta tags, and internal links to improve search engine optimization without compromising readability. This way, you don’t need to take too much time to optimize it.

There are tools like Grammarly or Hemingway that can help simplify your content writing. These tools will show you how to make your content more concise, readable, and engaging. By using AI for editing, you can enhance clarity and flow without losing the content’s human touch. This approach helps ensure that your content ranks well and resonates with readers by combining technical optimization with a human writing style.

4. Integrate AI Content with Human Knowledge

AI is powerful, but it can’t replace the insight and empathy that a human brings to content. To get the best content, you have to combine AI with human knowledge at every step.

AI generated content can lack credible sources, so it’s essential to review and add references manually.

We human writers can verify that all data is current and correctly attributed. You have to review the content for tone and nuance to ensure that it’s relatable and tailored to your audience.

5. Use AI for Content Repurposing

Another way AI can support your content strategy is through repurposing. Don’t use AI for creating new content from scratch,and use it to adapt your existing material for different formats and platforms.

AI can help you set up a blog post into a social media post, an email newsletter snippet, or even a video script, saving time and making your content stretch further. For brands targeting global audiences, AI can assist with translating or adapting content to suit different regions. However, always have a native speaker review AI-generated translations to ensure accuracy.

Conclusion

AI generated content has changed content creation, bringing speed and efficiency to the table. But it’s no replacement for the human touch. It takes more than just filling space to write real, impactful content. 

You gotta use AI for what it does best, which is streamlining processes, generating content calendar, getting new ideas, and organizing data. Human knowledge is irreplaceable when it comes to your website content. In order for your website content to be engaging, accurate, and meaningful, there must be a human touch.

So, rather than leaning too much on AI, use it thoughtfully, only for the parts where you truly need it.