14 Best Free SEO tools to Improve your Organic Traffic in 2022

Mastering SEO optimization can be complicated, especially if you’re just getting started. Luckily, choosing the best SEO tools is simple. There are many SEO tools that are available in the market and most of them are paid. 

However, when you are just starting your SEO journey, using some paid tools might not be feasible. 

Don’t worry. This blog post comprises 16 free SEO tools to improve your organic traffic in 2022. Most of these tools are freemium models. But, some of them are completely free! These tools are also very beneficial for SEO experts too. 

You don’t have to try all of these tools; just find out which one appears to be working best for your business.

By the way, what are SEO tools?

An SEO (search engine optimization) tool is software that helps website owners increase their rankings in search engines like Google. 

SEO tools primarily assist website owners with keyword research, backlinks, on-page SEO, keyword rank monitoring, technical SEO, and other tasks. 

These tools are generally software as a service (SaaS) applications that can be accessed via the internet for a monthly fee. 

With Google’s ever-changing algorithm, it’s essential to have a couple of different SEO tools in your toolkit, as they each serve a different purpose.

Why the hell should I use SEO Tools?

SEO tools relieve you of the time-consuming task of a website audit, keyword research and data analysis. With these tools, you can see what’s making progress and which parts of your strategy need to be modified. The best SEO tools will also provide reports on how you compare to competitors and where the most opportunities exist. Furthermore, they enable you to assess search performance across countries, regions, or languages.

It will get better. If you manage multiple websites, SEO tools can help you evaluate each site’s performance in real-time. Many entrepreneurs who run various websites decide to put a lot of data into spreadsheets and manually analyze it. However, this easily becomes overwhelming, increasing the likelihood of report inaccuracies. Luckily, you can use SEO tools to save hours and create accurate reports with the click of a button.

1. SuiteJar

SuiteJar is an all-in-one SEO tool built for B2B SaaS startups, small-medium businesses and freelancers who don’t have so much budget to spend on an SEO tool. 

The best part is…it’s completely free! 

From keyword planning to webpage tracker, SuiteJar provides all the necessary SEO-related features. 

Here are some of the features:

• Find outdated web pages to keep them updated to increase the website’s organic traffic significantly
• Quick wins: find easy-to-rank keywords and webpages on Google’s 1st page
• Integrates with GA4, Google Search Console, and Google Universal Analytics to gather the best insights in a few clicks
• Improve website performance with in-depth website SEO technical audit
• Find the right keywords in a fraction of seconds
• Simple keyword rank tracking
• Discover your own and your competitors’ backlinks.
• Find and repair any broken links on your website.
• Task Calendar to keep track of all your tasks in one place

Pros

• Comprises almost all SEO tools and data
• Free and Inexpensive subscriptions
• Best for all aspects of SEO, including technical, on-page or off-page

Cons

• New in the market

Pricing: Free

2. Google Analytics

It is assumed you’re already using it, but for those new to SEO, this tool you should definitely use at least once a week. In any SEO suite of tools, Google Analytics should be the hammer. All of your other tools should complement this free and simple-to-use tool.

To use this tool, you must first sign in to your Analytics account. First-time users can open a free account. Following that, you must add your website as a property to Google Analytics. Instructions for adding a new property can be found here.

After adding your website as a property, go to Tracking code in the property column and copy your tracking code. Copy and paste this tracking code after the HEAD> tag on each page of your website.

When you log in to Google Analytics after this, you can obtain valuable information about your site. You can see the number of visitors to your site, the connections sending you the most visitors, the time spent on your site, the bounce rate, and other essential metrics.

Pros

• Allows Integration and Custom reports
• Shows current traffic information
• Interprets the source of your traffic

Cons

• Over-reporting (Unwanted Data)
• Limited Free Features
• the confusing menu system, API, and terminology

Pricing: Free for normal usage.

3. Google Search Console

Without the Google Search Console, no list of free SEO tools would’ve been finished. 

Why? 

The GSC (Google Search Console) is an EXTREMELY feature-rich SEO tool. Remember, it is just for the insights related to your website’s Google search.

It’s, in fact, the goldmine for SEOs. Unlike almost every other tool in the industry, you know the data is accurate. (It is, after all, from Google.) 

For example, you could use the Google Search Console as a rank tracking service to monitor your site’s SERP rankings. However, it only displays a few technical SEO issues, the top 1,000 backlinks, and the top 1,000 organic search terms.

Google Search Console gives you an idea of what the world’s most popular search engine thinks about your website. It includes checking and solving technical issues on your website, viewing important SEO data such as clicks, impressions, and average ranking position, submitting sitemaps, and much more.

NB: If ranking in search engines such as Bing and Yandex is important to you, keep in mind that they each have their own “search console.”

Pros

• Easy-to-use
• Allows Integration with Google Ads, Analytics and other tools
• Provides Domain Analysis and Insights Automatically

Cons

• Does not allow Competitor analysis
• Limited Backlinking Features

Pricing: Free for anyone with a website

4. Google Keyword Planner

Keyword Planner is another indispensable resource for any search marketer. It helps users to discover and analyze keywords to target in campaigns and get bid estimate suggestions to help you budget for Google Ads. 

However, Google Keyword Planner helps in many more ways by displaying data of keywords. 

It’s a good starting point if you’re trying to narrow your search for the ideal business keywords.

A Google account is all that is required to access and utilize the tool. You can register for Google Keyword Planner for free if you don’t already have one. It’s simple to pick up, and in a matter of minutes, you’ll have a basic grasp of how your target demographic is using Google to find companies like yours.

NB: Google Keyword Planner doesn’t show you the accurate search volume but only the range if you don’t run ads. 

So here’s the hack. Run campaigns for as low as $10 every 30 days. You would be able to see the accurate search volume for each keyword.

Pros

• Data on Keyword CPC and competition
• Reliable Search volume data

Cons

• Doesn’t have a keyword SEO difficulty score
• Limited long-term keywords Suggestions

Pricing: Free 

5. Google Trends

Despite Google Trends’ longevity, it receives surprisingly little attention. If you’re looking to do more than analyze domains and competitors, then this free tool is for you. 

You may see the historical data of popular search terms in graphical form with Google Trends. 

Before deciding on a content or campaign strategy, it is crucial to get a sense of the market’s mood, and this is where Google Trends shines.

It’s also helpful in analyzing patterns in certain countries and regions. Therefore, it is more common in enterprises with a niche market or focusing on a certain geographic area. 

In a nutshell, it provides valuable insight into current trends that can benefit a business at any stage of its evolution.

Pros

• Useful in assessing the sentiment of events
• Can work as a base of content marketing or blog strategy
• Good for generalized Keyword Research

Cons

• Absence of competitor analysis
• Not valid for in-depth on-page or off-page SEO

Pricing: Free

6. Structured Data Testing Tool

Google’s Structured Data Testing tool is a straightforward method for verifying the quality of your data. 

Your website’s URL or even the code excerpt can be pasted here. Errors in the structured data coding will be highlighted by the tool. The tool will check to see if the structured data coding is legitimate. 

Sites with well-optimized structured data tend to rank higher in search engine results.

When it comes to the effects of structured data on websites, SearchEngineJournal has conducted yet another study. 

The click-through rates improved by 43% once the local listings schema was implemented.

Pricing: Free

7. Pagespeed Insights

This is another tool developed by Google. It’s mainly used to check web pages’ performance.

As per data, 90%+ users bounce from a website that takes more than 5 seconds to load. This clearly shows why focusing on page speed is crucial. 

PageSpeed Insights stands out because it gives you the data you need to make choices that improve your site’s speed. Since the Google page speed test is only a tool to help you fix web page problems, its score is not an official ranking criterion. This indicator is supposed to take center stage while evaluating results. 

If your page has a high Performance and Speed Index score, it satisfies Google’s requirements for optimal page performance and load speed. 

NB: Better keyword ranks are achieved with a higher score.

Pros

• Offers Domain Overview
• Reliable Recommendations

Cons

• No easy-to-understand docs on how to fix the issues. It’s so technical

Pricing: Free

8. SEO Meta One Click Chrome Extension

SEO Meta One Click Chrome Extension is one of the most widely used SEO extensions. It displays all factors that can be used to enhance technical SEO.

Moreover, it is also used to improve on-page SEO by detecting inappropriate metadata like meta descriptions, meta titles, subheadings, and structured markup in the domain

Pros

• Provides quick domain audits
• Displays all tags and metadata
• Good for technical SEO

Cons

• Not mobile friendly
• Available in only extension mode

Pricing: Free. 

9. Dr. Link Checker

As the name suggests, Dr. Link Check is used to analyze the site’s pages and follow all the links to find the broken ones. 

It is free and helps organizations maximize efficiency by saving the trouble of manual link checking. 

Dr. Link checker’s crawler searches all of your site’s HTML and CSS files, commencing at the URL you select for links. This includes DNS Lookup, Connect, SSL Certificate, HTTP Response Check, and so forth. 

Pros

• Good for broken link checking

Cons

• Limited features except for broken link analysis

Pricing: Free version allows to check up to 1500 link analyses. The paid versions range from $10 to $129/month.

10. Screaming Frog

Screaming Frog is useful for crawling websites of all sizes. From the smallest personal blogs to the largest corporate websites – Screaming Frog can be used to inspect and enhance broken links in a concise time. 

Its technology saves a lot of time while conducting site audits, and helping the user get rid of manually inspecting each webpage would be highly time-consuming and erroneous. 

Duplicate content, on-page SEO errors, and broken redirects are some other aspects which can be inspected by this tool.

Pros

• Fully compatible with Google’s suite of web analytics and SEO tools
• Easy data exporting Crawling options
• Swiftly crawls websites

Cons

• It’s not a cloud app, which means you need to download on your desktop

Pricing: Free version allows you to crawl upto 500 URLs. The paid version costs £149 per year

11. Similar Web

SimilarWeb is best for businesses with multiple domains. Its interface is well-designed and straightforward, and there is a wealth of data available for analysis. When you plug in different domains, SimilarWeb will provide an estimate of how much total traffic is shared among them. 

Referring sites, social media traffic, and top search phrases are among the six primary categories that identify the most significant traffic sources that your competitors are using and which are displayed in SimilarWeb. Even while SimilarWeb has certain flaws, it still gives you the ability to examine where your rivals are generating their traffic from.

Pros

• Best to study visitor demographics of domain
• Competitive analysis feature

Cons

• Over reporting
• Absence of detailed competitor data
• Paid plans are super expensive

Pricing: Free Version available. Premium versions range from $200 to $800/month

12. Answer The Public

Answer The Public, a free SEO tool makes it simple to find topics to start writing about for your blog. Many SEO specialists and content writers use this tool to create content based on specific keywords in order to improve online ranking. 

Assume you work in the ‘wellness’ niche. You can use this free SEO tool to create content centred on keywords such as fitness, meditation, running, and exercise, to name a few. It’s excellent for locating featured snippet possibilities. 

If you hire a freelancer to generate content for you, all you have to do is download this list and email it to them. And it would only take you 5 minutes, making it one of the quickest ways to generate SEO topics for new websites.

Pros

• Great for keyword, phrase, FAQ research and theme brainstorming
• Unique and easy-to-use data visualisation

Cons

• No data available for Keyword Search Volume data (i.e., Monthly searches)
• Absence of Keyword Metrics (CPC, Competitors)
• Expensive premium Plans

Pricing: Free version available with limited features and Premium version starts from 200$.

13. MozBar Chrome Extension

It’s a free downloadable Chrome extension to see your website’s key performance indicators such as Domain Authority, Page Authority, Spam Score, link analysis by differentiating links by type: Followed, No-Followed, External, or Internal, while browsing any page. 

Pros

• Free Mozbar
• Provides quick backlink profile overview of compeititor’s domain
• Helpful in tracking and understanding impact of SEO practices

Cons

• Limited Free Features
• Expensive Premium Plans

Pricing: Free version available and premium version costs from $14 to $33 per month. 

14. SEOQuake Chrome Extension 

SEOQuake is regarded as one of the best free SEO tools available. This Chrome extension functions as an SEO checker tool, performing on-page site audits, assessing both internal and external links, and comparing your website to your competitors. 

It also includes keyword analysis, such as target keywords, an easy-to-read SEO navigation system, and an outsource feature that enables you to conveniently download and send data to key members of your team. 

Pros

• Presents a plethora of information
• Reliable Recommendations

Cons

• There is not enough ON-PAGE SEO information
• Inaccurate keyword density features

Pricing: It’s free 

Final Thoughts

These are the top 14 of the most powerful tools that an SEO should adopt. 

You can start with the free options of the freemium tools to see if they are right for your conversion goals, and if one or more of them work well for you, you can always upgrade to a paid plan. 

You will undoubtedly find a tool that meets your needs and fits your budget, and once you do, stick with it. Whatever tool and strategy you choose, make certain that you are optimizing all of the value you can get from it.

Implementation and experimentation are probably the most significant aspects of search engine optimization – but all the outcomes and suggestions in the world are meaningless unless you follow through and implement them.

FAQs (Frequently Asked Questions)

Q- Is SEO a difficult task?

A- Yes, SEO is difficult because it necessitates knowledge from multiple areas, and search engines’ algorithms are constantly changing and upgrading. To be successful in SEO, you must first increase the Domain Authority (DA) of your website through link-building efforts. You must also understand how to write SEO-friendly content and be a specialist in keyword research, writing, content marketing, WordPress, and other areas.

Q- What are the three types of SEO?

A- For a well-rounded organic search strategy, you’ll need three types of SEO: on-page SEO, technical SEO, and off-page SEO. It will be much simpler to arrange and implement your optimization plans if you break down your method and think of SEO as these three categories.

Q- Is it possible for me to do SEO on my own?

A- You can surely do SEO on your own or as a do-it-yourself project. Anyone can understand how to do SEO for their business with some study and practice. Create a free account with SuiteJar, and then focus your SEO efforts on the suggested action items.