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Local SEO is a great way to get your business’s website found by people in your area.
But what exactly do you need to do to ensure your website is properly optimized for local search?
In this article, we’ll be taking a look at 5 key on-page optimizations for local SEO that will help you boost your organic SEO rankings and get more visibility in searches.
As a small business owner, you may be wondering how to get your website to show up in the search engines. After all, organic traffic can be the lifeblood of your business. The good news is that there are some key on-page optimizations you can do to improve your chances of ranking in the local organic search results.
On-page optimization is the process of optimizing your website’s content and structure to improve your organic search engine rankings. The goal of on-page optimization is to make your website more visible and relevant to search engines so that you can rank higher for relevant keywords.
There are a number of factors that go into on-page optimization, including
Keywords: Identifying and targeting the right keywords is essential for on-page optimization. You need to identify the keywords that potential customers are using to search for businesses like yours and then optimize your website’s content and structure around those keywords.
Title tags: Title tags are one of the most important elements of on-page optimization. Your title tag is the text that appears in the search engine results pages (SERPs) when someone searches for a keyword that you’re targeting. It’s important to include your target keyword in your title tag, but you also want to make sure that it’s readable and clickable.
Meta descriptions: Meta descriptions are the short descriptions that appear beneath your title tag in the SERPs. Like title tags, meta descriptions should include your target keyword and be written in a way that’s both readable and persuasive.
Headings: Headings help break up your content and make it easier for readers (and search engines) to digest. When writing headings, be sure to include your target keyword
The acronym NAP stands for Name, Address, and Phone Number.
Your local SEO strategy can be made or broken by these three simple pieces of information.
The footer is a great place to house your NAP since it appears on every webpage.
It’s even better if you link it to your Google Maps.
Your NAP can also be displayed on service area pages and your contact page.
Ensure that your key business information is consistent wherever potential customers find you online – and wherever Google may use it for comparison.
Using this method, crawlers and bots can connect your Google Business Profile, website, and other local citations across the web.
You don’t really need to worry about abbreviations over spelling out street names. It doesn’t matter as long as you choose one and stick with it.
Include targeted keywords in your headlines, subheadings, and body text to let search engines know what your content is about. But don’t overdo it – too many keywords will result in penalization from search engines.
They are one of the most important on-page optimization factors for local organic SEO. The title tag is the main text that appears in the search engine results pages (SERPs), and it tells the search engine what the page is about.
If you want your website to rank well for local searches, you must ensure your title tags are optimized. Here are a few tips:
Meta descriptions are the brief snippets of text that appear below your page’s title in the search engine results pages (SERPs). They give searchers an idea of what your page is about and can influence their click-through decision.
While meta descriptions don’t directly impact your website’s ranking, they are still an important part of on-page optimization and can help increase your organic click-through rate (CTR).
Here are a few tips for creating effective meta descriptions:
Headings and content are two of the most important elements of on-page optimization. They help search engines understand the structure and topic of your web page, and they can also influence the click-through rate (CTR) from the SERP.
Here are some tips for optimizing your headings and content:
1. Use descriptive, keyword-rich titles and headings
Make sure your title accurately reflects the topic of your page, and use keywords throughout your headings and subheadings to give search engines more information about what your page is about.
2. Structure your content with headlines, subheadings, and bullet points
Use headlines, subheadings, and bullet points to break up your content and make it easy to scan. This not only helps users find the information they’re looking for, but it also makes your content more likely to be clicked on when it appears in the SERP.
3. Keep your content relevant and targeted
Make sure all of the content on your page is relevant to the main topic, and avoid keyword stuffing. Target each page towards a specific keyword or phrase, and ensure all of the content on that page is optimized for that term. This will help you rank higher for that term in organic search results.
Google and other search engines place high importance on the structure of your website’s URLs. A well-structured URL is easy for both users and search engine crawlers to read, making it more likely to rank higher in search results.
There are a few key things to keep in mind when optimizing your website’s URLs:
1. Use keyword-rich phrases: Including relevant keywords in your URLs helps search engines understand what your page is about, making it more likely to show up in relevant searches.
2. Keep it short and sweet: Shorter URLs are easier to remember and share, and they tend to rank higher in search results. Aim for around 3-5 words at most.
3. Use Hyphens To Separate Words: Using hyphens (-) between words makes your URL easier for users and search engines to read. Avoid using underscores (_) or spaces in your URL.
4. Include Your Target Keyword Early On: Putting your target keyword at the beginning of your URL helps Search Engines understand what your page is about, making it more likely to show up in relevant searches
Make sure to give your images descriptive filenames (e.g., “city-landscape.jpg”) and alt text (e.g., “A beautiful city landscape”). This will help search engines understand what your images are about and index them accordingly.
Large image files can slow down your website, so it’s important to optimize them for faster loading times. You can do this by reducing the file size without compromising on quality.
Captions help explain what’s happening in an image, which can be helpful for users and search engines alike. Adding a caption to your images will give them another opportunity to show up in search results.
With more and more people using mobile devices to access the internet, it’s important to ensure your images are responsive. That means they should automatically adjust to fit the width of the device screen without requiring the user to zoom or scroll horizontally.
Due to increased competition and less space in map packs, you need to make sure your website ranks in search engines with the best tools available.
Local SEO tools include the following:
Google Business Profile (GMB) – A Google Business Profile (GMB) is the most widely used tool for getting exposure for your local business. It’s completely free!
PageSpeed Insights – A page’s speed is a major factor in bounce rate. Google even penalizes slow-loading pages and rewards those that load quickly.
Google Link Generator – It isn’t free, but Google’s link generator makes it super easy to create a direct link to review your business.
Yext – Yext is a local digital marketing tool that helps small businesses increase brand awareness, drive traffic, and improve conversion rates, resulting in more sales!
Moz Local – This tool helps increase your company’s visibility by ensuring your listings are accurate in every directory. Moz submits your information to these directories and other data aggregators and manages your listings.
SuiteJar -This is a one-stop tool for all your local SEO needs. Ranging from keyword research to SEO improvement suggestions.
Business schema is structured data markup code that can be added to your website to make it easier for search engines to identify what type of organization you are and what products you offer.
Using common groups of tags, search engines created schema markup to understand and display data better. Your business can benefit from schema markup because it can help you optimize your website for local SEO — one of the deciding factors in how your content is ranked in SERPs.
By using schema.org/localbusiness, you can provide more information like name, address, phone number, time of operation etc., to search engines about your business and help them better understand it.
Choosing the right type is extremely important, especially if you’re aiming for rich snippets. It will help with ranking and make your listing stand out.
As the first step in your local organic SEO strategy, on-page optimization is key to success. Here are some tips for implementing on-page optimization successfully:
All in all, implementing these five key on-page optimizations will help your local organic SEO efforts by giving search engines a clear understanding of what your page is about and helping you rank higher in the SERPs.
However, this should just be the first step in an overall optimization strategy; it’s important to also focus on off-page factors such as link building and social media engagement for even better results.
Investing in local on-page optimization can help set your business up for success both now and in the future. Leverage free SEO tools like SuiteJar for keyword research and other on-page activities and empower your local SEO strategies.