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Everything needs maintenance. Vehicles, gadgets…hell, even our body needs health checkups to stay fit and healthy. So, why would it be any different for websites?
I hear you.
That’s exactly why we do site audits. To search for errors, and potential threats and eliminate them before they could affect the website and cripple it.
So, how do we do it? SEO audit tools.
In this blog, we will be discussing the 10 best SEO audit tools available in the market. Let’s dive in.
Selecting an SEO audit tool depends on various factors. Each tool offers varying capabilities, and what works for one business may not work for another. But, there are several standard criteria that you can consider when selecting an SEO audit tool:
Now that’s settled, let’s see the best SEO audit tools to look for.
The following list of SEO audit tools is chosen on the basis of the criteria we discussed. Please go through each and choose the one that’s the best fit for you.
SuiteJar is a comprehensive SEO audit tool designed for marketers wanting to get the most out of their digital marketing efforts. It provides an intuitive user interface, making it easy to use and suitable for businesses of all sizes. From keyword research to technical audit and more, SuiteJar offers a range of features to improve your SEO and content marketing efforts.
The “Website Auditor” feature of SuiteJar helps you understand the overall health of your website, the status of core web vitals, broken links, and more. Given below is a glimpse into the performance KPIs shown in the tool.
Further, the tool also offers an analysis report of your website health with a Technical SEO checklist to fix the errors, if any.
But Website Auditor is only one of the key features offered by the tool. Let’s see some of its other features – unique features!
The feature helps you with identifying and optimizing your old content and increases the likelihood of ranking it in the SERP. It prioritizes the existing content that has the most chance of ranking and provides insights like the keywords to add, backlinks to fix, and more to optimize them.
This feature is particularly useful for those who depend more on Google Analytics. GA4 is quite complex, but with Easy Web Analytics, you can visualize all crucial data in one place. This helps you understand and analyze data and strategize your future marketing efforts.
This is a simpler version of the First-Page Ranker. It helps you identify which web pages have outdated content. You will know which web pages need optimization and keep your website content up-to-date.
The tools offer a free version and a 14-day trial for all its paid versions. The paid plans are as follows
Founded – 2012
One of the most widely used SEO tools around the world and my personal favorite. It has above 40 intel tools to help a digital marketer with everything. From keyword research and competitor research to content optimization and social monitoring, it’s rich in features.
But one of the biggest cons of having it is the cost. It’s relatively costlier, and lately, they have made certain features like top-ranking pages locked away even with a paid subscription.
The tool is not entirely free, but it provides a 7-day free trial. You can check out the pricing plans from the image given below.
Suggested Read: 7 Best SEMrush Alternatives to Look For in 2023
Founded – 2010
Screaming Frog simply said is more than just a tool but an SEO agency based in the UK. They have had many success stories with clients across the globe and have used their expertise to create their own SEO tool.
Their SEO Spider feature helps audit your website, along with a collection of user guides to help you perform the audit seamlessly.
It comes with both free and paid versions. The free version, of course, lacks some of the major features, as you can see yourself from the image given below, and is only free for a year.
Founded – 2011
A fit competition for SEMrush to become the best SEO audit tool. The user interface is pretty basic and easy to navigate through. The tool, apart from providing an SEO audit, allows you to explore keywords, backlink gaps, rank tracking, and more.
Though they don’t have free trials anymore, they provide their Ahrefs webmaster tools for free. Also, you can check out Ahrefs features for $7 a week for all plans and also a 30-day free trial for their enterprise plan.
Also Read: Top 7 Free and Paid Ahrefs Alternatives
Founded – 2013
As their motto says, the tool can help you make smarter SEO decisions. They focus on providing solutions for advanced tech SEO and data analytics. And one of their most attractive features will be how the tool can demonstrate the ROI of the SEO strategies implemented.
They offer a 14-day free trial. You check their paid plans from the image given below.
Founded – 2010
Deepcrawl rebranded itself as Lumar in collaboration with Verve, a branding agency to empower businesses with high digital excellence.
Lumar, with its SEO analytics hub, is next on the list for our best SEO audit tool. You can spy on your competitors, access your site’s architecture, create new SEO strategies & migrate existing ones, and more.
They are not as open as other tools with their pricing. You can always contact them with your requirements, and the price will be provided to you directly according to the work needed.
Founded – 2013
This is yet another all-in-one SEO tool for digital marketers. The to-do-list feature in the tool helps the user step-by-step in implementing marketing plans, which includes optimizing your website for On-page, off-page, mobile, social media, and more. It also has a custom option to add your goal as well.
The tool is actually available free with up to 5000 web page crawling and limited accessibility to wider features. They also allow a 14-day free trial for their pricing plans, which you can refer to from the image given below.
Founded – 2016
Yet another one in the run for the best SEO audit tool. The tools provide you with a perfect analysis of your website’s tech SEO and also provide guides to help you resolve the issues that may arise.
The tool also allows you to integrate your google analytics and search console with it.
Allows a 7-day free trial with a crawl limit of 900 web pages. You can see their pricing plans in the image given below.
Google’s Webmaster tool officially got a makeover in the year 2015 as Google Search Console and has ever since been used by everyone. It’s not like the conventional tools we have discussed here but an effective one nonetheless.
It’s Completely free.
Founded – 2010
From the infamous Niel Patel comes Ubersuggest. The tool has a wide variety of options, from keyword research, competitive analysis, backlink analysis, rank tracking, etc. And the SEO Analyzer feature in it is one of the best SEO audit tools present.
The tool is free, but the features available are limited and can only be used for 3 queries per day. So, if you want to use it, they offer a 7-day free trial, and their pricing plans are as follows.
Your requirements differ from the business you are running. You may have just started your business or are thinking of scaling, or perhaps you have already reached the enterprise level and are trying to solidify your position by leveraging digital marketing.
PS – Google Search Console is a must no matter the type of business stage you are in as it’s not only free but also provides some deeper insights into how your website is fairing in Google.
Whatever may be the case, I personally suggest you carefully scrutinize the tools I have listed here for you and choose one that is perfect for you.
Start with SuiteJar and move down the list of these SEO audit tools. Click below to sign up.