SEO plays a crucial role in helping your website rank in the SERP results. You need to have proper usage of keywords, backlinks, and other related SEO elements set in place to achieve this. And one of the most important among them is Meta Tags.  This beginner’s guide will introduce you to the world of […]

“The reality of SEO is the reality of any successful endeavor: It will take strategic, consistent, and sufficient efforts to rank well” But how can businesses ensure that their SEO efforts are sufficient and strategic? This is where SEO tools come into play. With so many businesses vying for the top spot on search engines, […]

Did you know that businesses that prioritize blogging are 13 times more likely to see positive ROI?  This doesn’t mean simply publishing random content every day is gonna bring you ROI. No. Investing in proper content strategy coupled with SEO is the best way forward.  But how can you know the strategy you put in […]

With SEO being a potent marketing channel to drive organic traffic and ROI, the importance of using a reliable SEO tool has become essential. SEMrush is one such tool.  It’s one of the top tools used for keyword research, backlink analysis, competitor analysis, and more. But like every other tool in the market, SEMrush also […]

We live in a world where having a mobile-friendly website is essential for businesses to succeed online. With more people using their mobile devices to access the internet, having a website that is optimized for any device is crucial to reach and engage with potential customers.  So how to optimize the SEO for mobile searches? […]

“Content is the atomic particle of every business and SEO its core” Every business needs SEO to give it the shout-out it deserves on Google SERP. Your existence needs to reach your potential customers’ ears.  Even with businesses spewing content left and right with chatgpt4 and AI tools, YOU NEED GOOD SEO!  Many startups are […]

When you work hard to provide great content to your audience and deliver something valuable, you want to be sure it’s gaining exposure and contributing to your website’s incoming traffic. As a new website, it’s challenging to compete with established brands that have years of great content.  That’s where SEO tools come in.  From keyword […]

The main objective of building an SEO-optimised website is to increase website traffic by gaining visibility on search engines. Understanding and implementing best SEO practices can help you get a competitive advantage to win Google’s algorithm and gain higher rankings. Google provides a feature called Sitelinks to enable users to explore more about a particular […]

Which are the most important SEO KPIs? Gather ten different SEO pandits & ask them the above question. You’ll get ten different answers. Why? Because KPIs are unique to every business, and the ones that help you win won’t be your competitor’s aces.   There are over 49+ KPIs in SEO. Rather than explaining each, we’ll […]

Did you know that great content with an appropriate image can attract users and improve your engagement rate? No? According to Bynder, posts that included images produced 650% higher engagement than text-heavy posts. Also, over 12.5% of Google search results show an image pack.  But do you know how to bring your image to the […]